Digital transformation to drive sustainable growth: Travel Tech ME

At the recently concluded Travel Tech ME summit with TravTalkME as media partner, the focus was on the digital tourism strategies which could accelerate growth in the tourism ecosystem. Guest speaker Amro Al Zubair – Director of Digital Product & Digital Experience, Ministry of Tourism of Saudi Arabia reiterated that a new unified platform to connect the tourism ecosystem, launch new services, and support investors and startups as some of the main criteria to work on. He further shared that strategy to embed digital practices across the tourism sector, upskill workforce, and attract investment coupled with digital transformation will help drive sustainable growth of the tourism ecosystem. In this digital age in travel and tourism where technology has become a catalyst in this industry. Kingdom of Saudi Arabia has been at the forefront of digitalisation for the past many years and today they continue with their plans to make the destination sustainable in all aspects.