Celebrating covid heroes of the travel industry

The fourth edition of the Arabian Travel Awards will take place on 21st November 2021 at Le Meridien Hotel and conference center in Garhoud. This year is special as they prepare to applaud the heroes of the industry of travel, tourism and hospitality. It will be a night of celebration for all those who strived under the pandemic to not just keep their heads above water but to make a difference in the new normal.

Recovery of the industry is foremost in the Middle East region, hence the pent up demand and the traveler sentiments have changed vastly over the past almost two years. This years’ awards are special as it has been a rollercoaster journey which had some of the most daring and extreme risk circumstances. Mentally to keep people motivated to stay in environments where it may not be all that conducive due to various factors which gave a new face to the industry. The whole industry had to unlearn certain factors and relearn, rethink and restrategise the way forward.

San Jeet Director Arabian Travel Awards shares, “Arabian Travel Awards this year will hold a special place for each individual and company that will carry one home with them as it is a momentum of their hardships and challenges which led them to overcome to the best of their ability. Applications are still open to vote for those in the industry and who has been in the forefront promoting and proactively working during the pandemic and beyond as of today. Currently, borders  are slowly and steadily opening and there is a demand from travelers, those who did not travel before covid are now willing to travel, those who were price conscious before are now willing to spend it on a vacation and safety has become the foremost ingredient in every way. The great resilience in the Middle East and the United Arab Emirates in particular which opened doors to everyone and combatted the hard days with its great leadership is something that we are all thankful for, the proactive efforts to protect the communities that live here and to also uphold to protect the travelers and provide them with the best of care and the vaccination drive which opened to everyone in the UAE are commendable efforts which has brought us all here today. We celebrate the awards this year for all these reasons.”

If you are yet to vote for your team, this is the right time to do so. Check the website www.arabiantravelawards.ae and vote for your hero of the year. Make a difference in the industry and carry forward all the positive trends that has been witnessed. The pent up demand for travel is what the world witness and now more than ever, it is the time to support the industries that help the future and economy of every nation. Tourism, travel and hospitality contributes towards not just the economy of the nation but secures employment and uplifts the standard of life especially in the region.