Category Archives: NTO (National Tourist Offices)

Recognising an increased demand for outdoor experiences this summer among visitors from the GCC, the German National Tourist Board (GNTB) is debuting the brand-new Embrace German Nature campaign that focuses on highlighting sustainable, open-air activities. Germany is home to more than 130 protected natural landscapes, including a plethora of stunning forests, lakes, valleys, and hiking and cycling trails just waiting to be explored. It also boasts three UNESCO World Natural Heritage Sites, 16 UNESCO biosphere reserves, 16 national parks, and 106 nature reserves. “We understand that GCC travellers are keen to visit countries that possess ideal summer climates with a wide range of things to do,” said Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO), the regional office of GNTB. “Germany’s diverse selection of outdoor activities ensures something for everyone, from hiking trails to relaxing spa towns. Our Embrace German Nature campaign will improve access to and information about these opportunities even further, in a sustainable way.” Four unique picks that fit the campaign are: Arnsberg Forest Nature Park Covering a total area of 482 square kilometers between the Möhne and Ruhr Rivers, the Arnsberg Forest Nature Park is sighted as one of the beautiful recreation lands in the Ruhr area. Nature lovers can enjoy the pristine mountain landscapes complete with springs, branching brooks and dense forests. Spreewald Biosphere Reserve For water lovers, this UNESCO biosphere reserve is shaped around the river Spree, which was formed during the last ice age. Visitors can enjoy the 276km of river via ‘punting boats’, a flat-bottomed boat with a square-cut bow. Still used to this day by local fishers, the surrounding area is home to more than …

Malaysia has officially reopened its borders to international tourists starting 1st April 2022. Targeting to attract more than 2 million international tourists this year, Tourism Malaysia, the promotional board under the Ministry of Tourism, Arts and Culture (MOTAC), will embark on a continuous effort to showcase the country’s unique blend of “Truly Asia” heritage to the Middle East and the world. Earlier during the pandemic, Tourism Malaysia launched the campaign #WeMissYou, which was targeted at the Middle East region to invoke feelings of nostalgia among travellers on the magnificent attractions that Malaysia has to offer. Recently, Tourism Malaysia participated in the Arabian Travel Market (ATM) 2022, where it signed a Memorandum of Cooperation (MOC) with Dubai-based Emirates Airline as part of the recovery and development of traffic to Malaysia from key markets across the airline’s network. Through this strategic agreement, Tourism Malaysia will work with Emirates to explore mutually beneficial initiatives that will drive tourism into Malaysia, and offer Emirates more opportunities to serve the market, which include familiarisation trips, workshops, seminars, digital campaigns, in-flight marketing campaigns and other marketing programs. The mission’s goal at the ATM is to re-establish and strengthen the region’s commitment to good tourist cooperation, future partnerships and better cooperation with the travel and tourism industry. Dato’ Sri Hajah Nancy Shukri, Malaysia’s Tourism Arts and Culture Minister said: “We will continue to place strong emphasis and focus on the Middle Eastern market in terms of outbound tourism. Hence, we will be stepping up our promotional efforts here. “It is indeed a huge relief for the tourism industry as we welcome more international tourists, newcomers and regulars alike, to further boost our economy. Therefore, we hope for …

The Swiss region of Graubunden, is aiming to attract record numbers of GCC visitors this summer, with a focus on luxury and value-based offers, aimed at family outdoor fun, health and wellness. Graubunden’s summer campaign highlights a range of hotels and serviced apartments, Michelin starred restaurants and immersive cultural experiences, making it the perfect destination for GCC families this summer. “Quite apart from enticing promotional offers this summer, the fresh air, outstanding natural beauty, mild climate and healthy outdoor activities such as hiking, cycling, and sailing make Graubunden, an ideal location for families wanting to get away from it all,” said Head of Business Development at Visit Graubunden, Tamara Loeffel. For example, The Grand Resort Bad Ragaz, is offering a seven-night detox and health cleansing package, which holistically detoxifies your body under medical supervision. Their treatments support the gentle removal of toxins while simultaneously boosting your metabolism and immune system. Relaxation and healthy nutrition play an important role in this process and includes wellness rituals and detox full board. The Valbella Resort in the Grison Mountains is offering a mountain summer package. Accommodation covers a wide range of rooms located in three buildings on the Lenzerheide, with an extensive culinary offer, wellness facilities, mountain railway tickets and a forest kindergarten. The Pradas resort in Brigels, has a ‘stay seven nights, pay for six nights’ offer, which is geared towards families, staying in holiday apartments. The offer includes free use of the Brigelser hiking bus, and a summer guest card which allows free use of mountain railways, minigolf and various museums. Nature awaits at The rocksresort Design Hotel™ in Laax, with adventure for all the family with their new family summer …

Premium destination, Vienna is ready with its new luxury experiences for the travelers from the GCC as they announce some of their latest openings from the airport to hotels etc. Summer is the main time of the year where GCC travelers explore and spend their family vacation in the lap of luxury in cooler areas in Europe. “We are looking forward to welcoming visitors from the GCC region, so that they can experience the premium destination Vienna first-hand. Vienna has a host of surprises for the luxury-loving guest from the GCC region, who prefer the more tasteful things in life. And it wouldn’t be Vienna if the extravagance were not accompanied by a hint of the city’s typical charm.” Matthias Schwindl, Media Manager Middle East at the Vienna Tourist Board In Vienna luxury can take a highly traditional form. Although the Austro-Hungarian monarchy ceased to exist in 1918, the high quality standards set by the former purveyors to the imperial court continue to have their place in the modern era. Around 500 companies were granted the royal k. u. k. (kaiserlichen und königlichen) warrant, making them Hoflieferanten. With this honor came the right to supply the Imperial Court with goods and services. Whether they had the imperial seal or not, in Vienna these long-standing local companies and their artisanal traditions continue to shape the city’s unmistakable appearance and fuel unique shopping experiences in the twenty-first century. Since 29 March 2022 Vienna International Airport put Terminal 2 once again into operation, ensuring a new travel experience for passengers. The oldest airport terminal was completely modernized and expanded to encompass new features. Travelers can take advantage of a modern and very exclusive …

Courtyard by Marriott Riyadh Northern Ring Road recently welcomed Tour Operators from East Europe as part of the Saudi Tourism Authority’s first familiarization trip to the Kingdom of Saudi Arabia. In an aim to establish further business ventures and attract international travelers, the familiarization trip allowed participants from ten tourism agencies from across Eastern Europe. Participants experienced Riyadh’s rich culture and hospitality firsthand while discovering the city’s diverse landscape and unique offerings. The two-day itinerary included an in-depth personal hotel tour and sight inspection of the facilities and amenities by Courtyard by Marriott Riyadh Northern Ring Road’s General Manager, Mahmood Omar, and Director of Sales, Bashar Naji, followed by a trip to the city’s top attractions. Commenting on the visit, Mr. Mahmoud Omar said: “We were honored to have been the first hotel to welcome the Eastern European Tour Operators to Riyadh, allowing guests to receive their first experience of the city in the comfort of our hotel.” He continues: “This is a fantastic opportunity as the hotel is ideally positioned in the city, providing guests with ease in access to the city’s top attractions and shopping malls. We look forward to welcoming international guests in the future with the support of the Tourism agencies. The hotel is ready to create strong roots in the hearts of those across the globe.”  

Dubai’s Department of Economy and Tourism (DET) has launched a ‘Service Ambassador’ programme with the objective of improving the customer experience in Dubai and thereby reduce consumer complaints. The programme, developed by DET’s Commercial Compliance and Consumer Protection (CCCP) Sector and Dubai College of Tourism (DCT) in cooperation with the Dubai Festivals and Retail Establishment (DFRE) features a specialised course designed to assist employees in businesses and commercial groups elevate the quality and efficiency of their customer service. The Service Ambassador programme is part of a series of innovative initiatives being launched by CCCP to support business and enable merchants to maintain cordial relations with their customers. The course content will be offered online on DCT’s smart learning platform. Merchants can subscribe to the programme and trainees can log in and start learning from anywhere, anytime. Mohammed Ali Rashed Lootah, CEO of Commercial Compliance and Consumer Protection sector stated that the Service Ambassador programme has been meticulously developed to address the most important aspects defining customer happiness, including service quality, warranty obligation as well as merchant-consumer relations and interaction. “Shopping being a major factor in driving growth of tourism and retailing in Dubai, it’s important for businesses and all commercial outlets to maintain an exceptional level of customer service. The Commercial Compliance and Consumer Protection Sector and Dubai College of Tourism have jointly developed this programme drawing on our insights on the customer’s journey and expectations on shopping in Dubai,” Lootah said. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, said: “Dubai continues to grow its reputation as a top retail destination globally through an integrated shopping experience that features a broad spectrum of dining and entertainment. The new …

Wego and Bahrain Tourism and Exhibitions Authority (BETA) launch a campaign to drive tourism to the country. Bahrain saw signs of recovery in the second half of 2021, which was impacted by the opening of King Fahad causeway. Wego and BTEA are working closely to attract more travelers to the country in line with the Government’s strategy for 2026 which aims to bring over 14.1 million tourists. The campaign will shed light on the things to do in the country for all types of travelers including solos, couples, and families as well as the key destinations to explore. It will be promoted on all Wego’s marketing channels and aims to convert searches to bookings. Mamoun Hmedan, Chief Commercial Officer and Managing Director, MENA and India, Wego, commented: “We continue to partner with tourism boards to promote tourism recovery and attract more travelers to the destinations in the new norm in 2022. We’re proud to collaborate with Bahrain Tourism and Exhibitions Authority. This partnership further strengthens our commitment to our customers to offer them the best destinations to visit.” Dr. Nasser Qaedi, the CEO of the Bahrain Tourism and Exhibitions Authority, said: “The launch of our partnership with Wego reinstates our drive to increase international footfall into the Kingdom and it comes at the right time as the island is filled with fantastic events and activities for tourists to enjoy.”  

Phoenix Marketing Services organised a special breakfast conference for travel trade from the GCC countries to introduce a country rich in heritage, culture and adventure – the beautiful Uzbekistan. The event, hosted by the National airline Uzbekistan Airways, was attended by Maksad Ikramov, Regional Manager, Gulf Countries and Shukhrat Mirsaidov, Head of Marketing & Network Strategy. Accommodation partner was Amirsoy, a beautiful mountain resort, represented by Davronbek Niyazov, Sales and Marketing Director, Amirsoy, along with Dolores Travel Group, a leading DMC headed by CEO Farkhad Rasulev. Uzbekistan’s Ambassador to the UAE, HE Abdulaziz Akkulov graced the occasion, along with Vladmir Jollibekov, Commercial Counsellor, Embassy of Uzbekistan. In his opening address, HE Abdulaziz Akkulov stated that the connection between the two countries mainly go back in time with its rich history, which places them as a must visit destination. The main fact is that both locals and residents of the UAE are able to travel with visa-on-arrival status, which is a positive sign in travel, as the visa is the first hurdle to discover any destination. Shukhrat Mirsaidov, Head of Marketing & Network Strategy, Uzbekistan Airlines, said that they are “very happy” to present the airline once again in the market and to be present at the Arabian Travel Market. “Most are not aware that we operate a direct flight seven days a week from Dubai and Sharjah connecting Uzbekistan with the Middle East,” he said. Davronbek Niyazov, Sales and Marketing Director, Amirsoy, shared, “We are bringing a unique product located in Uzbekistan, which is the winter and summer activity with skiing and the high luxury facility to stay in our resort which cater to larger families.” Farkhad Rasulev, CEO, Dolores …

Almosafer and The Tourism Authority of Thailand signed a Memorandum of Cooperation (MOC) to boost tourism between the Kingdom of Thailand and GCC countries. Almosafer’s consumer segment and The Tourism Authority of Thailand will work together to promote and develop quality tourism experiences in Thailand for travellers from GCC countries, with a focus on key niche markets including sport tourism, luxury tourism, and health and wellness tourism. Muzzammil Ahussain, Executive Vice President of Almosafer, said: “The signing of the Memorandum of Cooperation with The Tourism Authority of Thailand today is an important step in meeting the growing demand for tourism from the GCC to Thailand. This partnership will provide our consumers with the best experiences while strengthening ties between the Kingdom of Saudi Arabia and the Kingdom of Thailand. Thailand is an increasingly popular destination and we look forward to working together with The Tourism Authority to enable many visitors from the GCC to experience all that Thailand has to offer.” The MOC follows the announcement on 9 March 2022 permitting Saudi nationals to travel to Thailand which marked the end of a travel ban for nationals wanting to visit the popular Southeast Asian destination. Since the announcement, Almosafer has experienced huge growth in demand for travel from Saudi Arabia to Thailand with a 470% increase in demand compared to January 2022 and a 268% increase compared to February 2022. Thailand is currently a very popular international destination for visitors from the GCC, especially from Saudi Arabia and Kuwait where Thailand ranks in the top 5 and top 9 international destinations respectively. During the month of May to date, searches for Thailand on Almosafer’s platform grew by 1100% in Saudi …

Emirates reaffirmed its partnership with Mauritius by signing a Memorandum of Understanding (MoU) with Mauritius Tourism Promotion Authority (MTPA). The current agreement builds on the existing partnership between the two entities to promote tourism to Mauritius from key markets across the Emirates network. The MoU was signed at the 2022 Arabian Travel Market, the region’s largest travel trade event in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group. The agreement was signed by Mr. Ahmed Khoory, Emirates’ SVP Commercial West Asia & Indian Ocean and Mr. Arvind Bundhun, Director, Mauritius Tourism Promotion Authority (MTPA). Ahmed Khoory, SVP Commercial West Asia & Indian Ocean at Emirates said, “We enjoy a long-standing partnership with Mauritius and have had a fruitful association in the past. The renewal of this partnership is a testament of our commitment to boost tourism to the island nation.” “As international borders reopen and travel restrictions ease, we remain deeply committed to support initiatives that boost inbound tourism and increase leisure traffic to Mauritius. Emirates’ second daily flight will now start from 23 June to facilitate summer travel from the Americas, Europe and the Middle East to the island nation. The extension of our partnership reiterates our commitment to Mauritius and enables joint initiatives to undertake tourism recovery,” he added. Honourable Louis Steven Obeegadoo, Deputy Prime Minister and Minister of Tourism said, “We are delighted to be renewing this MoU with Emirates as we pursue the strong partnership, we have developed over almost 20 years. Mauritius tourism is recovering fast, and some markets are already performing better than prior to the pandemic. We therefore welcome the increase in …