Category Archives: NTO (National Tourist Offices)

Globally renowned Red Bull athlete Jaan Roose has completed the world’s longest LED-lit, single-building slackline to cross one of Qatar’s newest and most iconic architectural landmarks. The Estonian national and three-time Slackline World Champion defied the odds by achieving the walk, titled “Sparkline,” at the first attempt, walking the distance between the scimitar-shaped, Iconic Towers that are owned by Katara Hospitality and that are home to Raffles and Fairmont Doha in Lusail City. Covering a distance of over 150 meters, the Sparkline walk is not only the longest on a single building, but also Jaan’s highest urban walk to date at an elevation of more than 185 meters on a line just 2.5cm wide. Speaking on the new world record set, Roose commented: “When I first saw the Iconic Towers, I knew this was a building that I had to walk. Anything worth achieving comes with its fair share of challenges, and I’m proud to complete this one. Per metre walked, this line was my toughest ever. As an athlete, I’m always looking to push myself further and defy the odds. In this case the heat and wind conditions added a different element that I needed to react to and manage spontaneously while I was on the slackline.  The warm LED lights and their extra weight also changed how the line interacted with me and my bodyweight. It’s like skateboarding on a big heavy tree trunk rather than a light board.” “The Iconic Towers are an incredible place to be completing this feat and mark a very special visit for my first time in Qatar,” Roose added. The Raffles Doha and Fairmont Doha are two luxury hotels that face each …

The Public Investment Fund (PIF) announced the establishment of the Saudi Tourism Investment Company (Asfar or the Company) to support the growth of the country’s tourism sector. The company will invest in new tourism projects and develop attractive destinations with hospitality, tourist attractions, retail, and food and beverage offerings in cities across Saudi Arabia, in addition to investing in the local tourism value chain. Asfar will enable the private sector through co-investment opportunities, and by creating an attractive environment for local suppliers, contractors, and small and medium-sized enterprises (SMEs) to develop tourism projects and destinations, thereby creating a competitive environment that will enhance the variety and quality of the hospitality and tourism offering. The company will leverage Saudi Arabia’s unique strategic location between the three continents of Asia, Africa and Europe as well as the competitive advantages of its cities. It will seek to benefit from the natural beauty and diversity of Saudi Arabia’s terrain and culture to further enhance tourism experiences in the country. This will attract domestic and international tourists to a large number of untapped destinations across the country and contribute to the national target of attracting 100 million visitors per year by 2030. Mishary Alibraheem, Head of Entertainment, Leisure and Sport sector in MENA Investments at PIF, said: “Asfar will activate the role that Saudi Arabia’s cities play in supporting the national economy. It will enable each city to make the most of its unique tourism offering, further diversifying and enriching the tourism and entertainment experience in Saudi Arabia. “PIF tourism projects and companies are working side by side, supporting and strengthening the tourism ecosystem. The creation of the company is in line with PIF’s strategy …

Qatar Tourism and the Geneva International Motor Show (GIM) have welcomed 30 of the world’s most famous automotive brands to participate in the first edition of the Geneva International Motor Show Qatar, scheduled to take place in Doha from 5 to 14 October 2023. This is the first edition of the renowned international exhibition to be held outside his native Switzerland, hosted by Qatar in conjunction with the 2023 Formula Qatar Airways Grand Prix. This turnout from exhibitors reflects the appeal of the innovative concept and new format of the Geneva International Motor Show, which sets new standards for international motor shows and represents the natural evolution of the marketing strategies of the leading original manufacturers and suppliers of automotive equipment and components. During the show, car enthusiasts will have the opportunity to see for the first time 10 flagship new cars and models scheduled to be unveiled at the show. The exhibiting companies’ pavilions are expected to cover an area of more than 10,000 square meters within the Doha Exhibition and Convention Centre. The exhibition will also dedicate five locations to provide enjoyable and enriching experiences for visitors and guests of the exhibition. Organisers of the Geneva International Motor Show will now begin allocating exhibition spaces for participating brands, following the close of registration at the end of June. The identity of the participating car brands will be revealed through the show’s social media channels in the coming weeks. Bertold Trenkel, Chief Operating Officer at Qatar Tourism, said: “Qatar is the ideal destination to host the first edition of the Geneva International Motor Show outside its home country, thanks to its many attractions such as the range of magnificent …

Dubai’s Department of Economy and Tourism (DET) has announced the launch of the ‘Dubai Sustainable Tourism Stamp’, a new sustainability initiative that seeks to recognise hotels with the highest adherence to DET’s 19 ‘Sustainability Requirements’. The initiative, launched in line with the UAE Year of Sustainability, is part of DET’s commitment to strengthening Dubai’s position as a leading sustainable tourism destination. Developed in collaboration with Dubai’s hospitality sector, the new stamp is designed to accelerate efforts towards empowering the tourism sector to achieve its sustainability goals and support the UAE’s NetZero 2050 initiative. As Dubai continually strives to achieve the objectives outlined in the Dubai Economic Agenda, D33, the initiative will contribute to further consolidating the city’s status as one of the top three global destinations. The Dubai Sustainable Tourism Stamp will serve as a validation of the hotel’s dedication to sustainability and showcase its sustainable practices. To obtain the stamp, hotels of all classifications must meet the highest standards of DET’s 19 Sustainability requirements, which include criteria such as energy and water efficiency, waste management programmes, and staff education and engagement initiatives. The accreditation process will be overseen by a committee of senior industry professionals to ensure integrity and independence, with the initiative designed based on global best practices. The stamp will feature a three-tier scheme with categories ranging from Gold, Silver and Bronze. Nominations for hotel establishments to obtain the Dubai Sustainable Tourism Stamp will begin on 3 August, 2023 and end on 31 August, 2023. Yousuf Lootah, Acting CEO of Corporate Strategy and Performance sector, Dubai’s Department of Economy and Tourism stated: “As part of our efforts to transform Dubai into a leading sustainable tourism destination in …

As part of the latest phase of the #DubaiDestinations summer campaign, a new interactive guide titled ‘Dubai’s Summer Gems’ was issued by Brand Dubai, the creative arm of the Government of Dubai Media Office. Showcasing a comprehensive compilation of tranquil beach destinations, exhilarating water activities, and captivating waterparks, the new guide perfectly encapsulates Dubai’s distinctive summer ambiance and unparalleled experiences that distinguish it as one of the world’s most fascinating destinations during the warmer months. Shaima Al Suwaidi, Director of Brand Dubai, said: “‘Dubai’s Summer Gems’ guide unveils the best of what our city has to offer during the summer months. It serves as a fantastic resource that invites individuals to embark on a remarkable journey of discovery in this vibrant city. The guide highlights a diverse range of attractions and activities that cater to every taste and interest. From serene beaches perfect for relaxation to thrilling water activities that ignite a sense of adventure, this guide captures the essence of Dubai’s summer charm.” The guide highlights numerous exceptional public beaches that provide ample facilities and activities for families and children. These beaches offer a range of amenities and services to ensure a memorable experience. Additionally, for those seeking thrilling water adventures, the guide features a variety of waterparks that guarantee a fun-filled day of aquatic excitement. The guide also includes a selection of other exhilarating water activities that cater to diverse interests. Some of these activities include the thrilling experience of parasailing, the mesmerising exploration of scuba diving, the scenic delights of boat touring, and the adrenaline rush of surfing. The latest phase of the #DubaiDestinations campaign invites international audiences to embark on a captivating journey of exploration and …

Wego and Azerbaijan tourism board invites travelers to discover Azerbaijan in all seasons.  The two companies will join forces for a new campaign aiming to showcase Azerbaijan’s incredible attractions to MENA travelers. Building on the successful previous partnership, this collaboration will leverage Wego’s extensive reach and innovative marketing strategies to showcase Azerbaijan’s rich cultural heritage, diverse landscapes, and warm hospitality. In Azerbaijan, both summer and winter offer a wide range of exciting activities for each type of traveler. Mamoun Hmedan, Chief Commercial Officer and Managing Director, MENA and India, Wego, said: “As we renew our partnership with Azerbaijan Tourism Board, we aim to inspire and guide travelers to explore the wonders of Azerbaijan and create a seamless and inspiring travel experience. We recorded over 830,000 searches globally to Azerbaijan this year and we are expecting to see an increase in the searches towards the summer.” During the summer months, the country’s beautiful coastal areas become a haven for beach lovers. Travelers can indulge in water sports such as jet skiing and parasailing. Additionally, the picturesque mountainous regions of Azerbaijan, such as the Greater Caucasus range, provide fantastic opportunities for hiking, trekking, and exploring scenic trails that lead to breathtaking vistas and hidden waterfalls. Florian Sengstschmid, CEO, Azerbaijan Tourism Board, said: “In winter, Azerbaijan transforms into a winter wonderland, providing excellent opportunities for winter sports enthusiasts. The country has premier ski resorts and offer world-class skiing and snowboarding facilities with a range of slopes suitable for beginners to advanced skiers. Additionally, the picturesque village of Gabala, located in the Tufandag Mountains, offers a charming winter retreat with opportunities for skiing, snowboarding, and even enjoying horse-drawn sleigh rides through snowy landscapes.”

Dubai’s stature as a global meetings incentives, conferences, and exhibitions (MICE) destination continues to soar with the city registering a strong year-on-year growth of 44% in business event bid wins in the first half of 2023. The outstanding growth in the number of global events being hosted by the city contributes further to its economic growth in line with the goals of the Dubai Economic Agenda D33. Dubai Business Events (DBE), the city’s official convention bureau and part of the Department of Economy and Tourism, worked with partners and stakeholders to win 143 conferences, congresses, meetings and incentives in the first six months of 2023. These events – which will take place over the coming years – are expected to bring over 94,000 additional visitors to the city, including global experts and leaders in their respective fields. The surge in event wins serves as a testament to the dynamic momentum of growth witnessed not only within Dubai’s business events sector but also across its broader economy in recent years. The events captured include 24 association conferences, congresses and meetings, which are set to contribute to driving Dubai’s knowledge economy forward. Renewed growth from China alongside ongoing momentum from India contributed to 84 incentives won by the city. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, said: “Guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the objectives of the Dubai Economic Agenda D33, our focus on capturing business events that bring value to the city continues to deliver strong results. Dubai’s robust proposition, built not only on world-class business events infrastructure and …

“Dubai further consolidated its status as the world’s leading tourist destination in the first half of 2023. We welcomed more than 8.5 million international visitors in the first six months of the year while Dubai Financial Market (DFM)-listed companies recorded a total market value of AED652 billion. Dubai also strengthened its status as one of the world’s top three hubs for wealth owners, and one of the fastest-recovering cities since the COVID-19 pandemic. We are very proud of what we have achieved so far this year, and the confidence that we have inspired in the global community,” His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, said Dubai continues to reinforce its position as a major global economic hub, guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Qatar Tourism has released the third edition of Qatar Now, a bi-annual edition that aims to enhance the visitor experience, encourage them to explore the destination, and give them a holistic view of the destination. This edition of the Qatar Now guide is divided into two parts , each focusing on a distinct aspect of Qatar. The first section of the guideline is titled “Vibrant Traditions,” where readers are taken on a captivating journey to learnabout Through it they learn about Qatar’s ancient heritage, and explore the customs and traditions of its people. The second section of the guide, titled ‘Modern Vision’, presents a diverse mix of content on innovation, mega projects and the workforce that have contributed to the evolution of Qatari society towards modernity. On this occasion, Mr. BeerWHold Trainkel, Chief Operating Officer of Qatar Tourism, said: “The Qatar Guide now captures the depth of Qatari culture and highlights the destination’s tourism offerings to travellers from around the world. This edition of the guide is designed to reflect Qatar’s unique blend of authenticity and modernity, and highlights the innovative steps Qatar is taking to continue its progress.” The third edition of Qatar Now features a collection of inspiring stories by prominent local figures, offering a glimpse into the lives and experiences of Qataris who have made significant contributions to Qatar’s cultural and artistic scene. Prominent among these are Mr. Nasser Al-Attiyah, Qatar Tourism Brand Ambassador, Mr. Khalifa Haroun and Mr. Mubarak Al-Malik, who have left a distinctive mark on the creative scene in the country. The Qatar Guide is now an inspiration for families of young people coming to Qatar from around the world to design their trips, …

The German National Tourist Board (GNTB) is delighted to promote its captivating campaign 51 UNESCO World Heritage Sites – Historic.Modern.Germany aimed at enticing GCC travellers to explore the wonders of Germany during the vibrant summer season. Germany boasts 51 World Heritage sites and more than 6,000 museums, offering a wealth of interesting places of cultural and historical significance. Showcasing a fusion of both its rich history and contemporary allure, Germany offers an extraordinary tapestry of experiences where ancient castles, picturesque landscapes, and bustling cities coexist seamlessly. With its latest campaign, the GNTB seeks to present the country as the ideal summer destination for Gulf travellers, enticing them with a diverse array of attractions, cultural encounters, and unforgettable adventures. Whether it is in the city or countryside, Germany’s culture is honoured and preserved, providing inspiration for the future. Under 51 UNESCO World Heritage Sites – Historic.Modern.Germany, the country is unswervingly promoting its palaces and castles, nature and gardens, architecture and design, churches and abbeys, cultural heritage, and historical town centres. Some of the noteworthy places that explorers can discover under this campaign are the castles of Augustusburg and Falkenlust in Bruhl, the Margavial Opera House in Bayreuth, Garden Kingdom of Dessau-Worlitz, Bauhaus sites in Weimar Dessau and Bernau, Cologne Cathedral and the historic centres of Stralsund and Wismar, among others. This allows travellers to embrace Germany’s ‘Stay a Little Bit Longer’ initiative and explore many of the country’s regions and make the most of the abundance of diverse experiences each has to offer. Travellers can also make the most of GNTB’s interactive map (https://www.germany.travel/en/campaign/world-heritage/home.html), which allows them to immerse in the full splendour of Germany. The tool enables visitors to seamlessly …