Category Archives: NTO (National Tourist Offices)

‘Ours. Yours’: Bahrain’s new tourism identity

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The Kingdom of Bahrain has launched its new tourism identity under the slogan of ‘Ours. Yours’, a step to further develop the tourism sector as a main contributor to the national economy. The new identity was unveiled by the Bahrain Tourism and Exhibitions Authority to the regional market at the Arabian Travel Market (ATM) held in Dubai, United Arab of Emirates. The Kingdom plans to revamp its access points for foreign visitors including the modernisation program for the Bahrain International Airport which will result in increasing the capacity to 14 million visitors annually and port facilities for yachts that arrive in Bahrain from other countries. The tourism sector’s direct contribution to the GDP in the Kingdom of Bahrain is around $700 million – around 3.6 per cent – according to the statistics published for the year 2015, an increase of up to 9 per cent when compared to 2014. It is also expected that the tourism sector revenues will increase to $1 billion by 2020. The industry currently provides more than 31.5 thousand jobs, accounting for 4 per cent of the total workforce in Bahrain. The total investment in the travel and tourism sector in the Kingdom last year amounted to 280 million.

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Ajman roadshows in Hungary, Poland and Czech Republic from May 16

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In a bid to boost tourism, during the second half of the year The Ajman Tourism Development Department (ATDD) will embark on a one week roadshow to three European countries starting 16th May 2016. Officials of ATDD headed by HE Faisal Al Nuaimi, General Manager, and Yamina Aoucher, Director of Tourism Development & Marketing Department, will be joined by representatives from Kempinski Ajman, Ajman Saray, and the Ramada Ajman in visiting Prague in the Czech Republic on 16th May, followed by Warsaw in Poland on 18th May and Budapest in Hungary on 20th May. The delegation will meet with potential partners and network with industry stakeholders to present the emirate of Ajman as a safe family, business and leisure destination. The group will highlight the many activities, events, attractions and accommodations that are available in Ajman to both business and leisure travellers from the continent.

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New regulations by DTCM on Desert tours and camps

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Dubai’s Department of Tourism and Commerce Marketing (D TCM) unveiled new Desert Tour & Camp Regulations aimed at further elevating the popular Dubai desert experience to best-in-class standards.  As part of the initiative, Dubai Tourism has established quality benchmarks for all desert tour operators, including those managing outdoor, cultural and hospitality activities. Operators will be evaluated on a number of categories including, visitor experience, health and safety, insurance coverage, marketing and advertising as well as transport and logistics. The new Regulations will also focus on the implementation of environmentally sustainable practices. By empowering operators to improve their services and provide detailed information on the activities included in their packages, Dubai Tourism aims to position the Dubai desert tour industry as a safe, authentic and dynamic extension of the destination experience. The new Regulations will come into effect in three months’ time giving the industry a sufficient window to adopt the standards.

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Oman tourism to see $35 billion investment in next 25 years

Salim Al Mamari

The Ministry of Tourism, Oman, has revealed that up to $US 35 billion will be invested in the tourism industry of the Sultanate over the 25 years as officials conclude a hugely successful presence at this year’s Arabian Travel Market. Up to 80 per cent of that investment will come from the private sector as the country plans to double the number of international visitors Oman attracts to five million as part of its new national 2040 Tourism Strategy. Tourism officials, led by Director General of Tourism Promotion Salim Al Mamari, conducted a record number of business and trade meetings during the ATM in Dubai as interest in the country as one of the world’s fastest growing and unique destinations rapidly grows. Al Mamari said: “We have enjoyed a hugely successful Arabian Travel Market and have found unprecedented levels of interest from the tourism industry in seeking new partnerships and initiatives with the Ministry.”

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