Category Archives: NTO (National Tourist Offices)

Thailand tourism’s new action plan

Thailand

The Tourism Authority of Thailand (TAT) is to start shifting the structure and directions of the national tourism industry towards a new value-based offer in order to position Thailand as a quality leisure destination. The Annual TAT Action Plan meeting (TATAP) held in the Northeastern province of Khon Kaen between 4-7 July, 2016, was designed entirely around how to ensure that the tourism industry can contribute to this objective. The meeting was attended by TAT executives from head offices, as well as domestic and overseas offices worldwide. The new strategic policy is designed to bring tourism, now recognised by the country’s leaders and policymakers as of one of Thailand’s most successful economic pillars, in line with the 20-year reform programme, called Thailand 4.0, being charted by the government of Prime Minister Prayut Chan-o-cha under the vision slogan, “Stability, Prosperity, and Sustainability.” Tourism is one of seven industries considered the backbone of the emerging digital economy. It also has enormous potential to contribute to the creative development of sub-sectors; such as, health and wellness, culture and heritage, and the natural environment. Hence, the new model will strive to transform Thailand’s comparative advantage into a competitive advantage.

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Ras Al Khaimah partners with TUI

Haitham_Mattar

Ras Al Khaimah Tourism Development Authority (RAKTDA) has entered into a cooperative marketing agreement with German tour operator TUI. The RAKTDA-TUI partnership will initially focus on the fourth quarter of 2016, with the cooperation extending to consumer and travel trade communication via the TUI media and distribution portals. The two entities will also activate joint marketing activities across leading German travel agencies. Haitham Mattar, CEO, Ras Al Khaimah TDA, stated that Germany remains a key source market for Ras Al Khaimah and this prestigious partnership with TUI will further strengthen their distribution base and highlight their distinctive product offering to potential German visitors. The cooperation will raise awareness of Ras Al Khaimah as a premier leisure destination by leveraging their core product pillars of genuine Arabian experiences, heritage, great beach resorts, adventure tourism and diverse natural landscapes. With RAKTDA aiming to attract a total of one million visitors per year by the end of 2018, Mahpar Azarpira, Head of TUI’s Partner Marketing, believes the RAKTDA-TUI partnership will contribute significantly to the emirate’s tourism objectives.    

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Turkey: 4th most popular destination for Muslims during Ramadan

Ankara Turkey

Turkey has ranked fourth in the list of top 20 destinations for Muslim travellers during the holy month, as per the Ramadan Travel Report 2016. According to the recently released Global Muslim Travel Index, Turkey comes third on a list of top five destinations for Muslim travellers.“The trend for Muslims to travel to the GCC during the fasting period has been growing over the last few years – these countries offer them Muslim-friendly services and facilities such as Halal food, prayer rooms and post-iftaar activities. Turkey not only offers all of these, but serves up a world-class tourist destination, with popular sights to visit and activities to be a part of,” says Salih Ozer, Attaché of Culture and Information from Turkey to the UAE, on the nation’s unwavering popularity as a Muslim tourist destination during Ramadan. Turkey featured in the list of top five destinations for Muslim travellers in 2015 as well. The Ramadan Travel Report 2016 also forecasts that GCC destinations will rise further in popularity by 2023, when Ramadan will fall during the cooler winter months. Ozer further adds that Turkey is preparing to accommodate this projected surge in tourist numbers.

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Abu Dhabi Duty Free launches e-commerce website

Abu Dabhi

Designed to further enhance the passenger experience at Abu Dhabi International Airport (AUH), Abu Dhabi Duty Free has launched its website, www.ADDF.ae, to enable travellers to browse and shop online from wherever they are, prior to their arrival at the airport. Products are available for guests departing, arriving, or transiting through the airport, and those who are using the exclusive VIP terminal. The online store, which initially offers around 1000 of the most popular products varying from beauty, fragrances, food and confectionery, to jewelry, sunglasses, watches, souvenirs, and toys, will allow passengers to select their desired items online and pick them up from designated collection points conveniently located inside Abu Dhabi Duty Free. Online orders can be made between two weeks and up to four hours before a flight. By using the website passengers will be able to shop efficiently and spend more time enjoying the other facilities on offer at the airport. Abu Dhabi Duty Free is offering a 5 per cent discount on all online orders for first time users. For passengers who do not yet have a confirmed date of travel they can shop and create a “Wish List”. The “Wish List” is accessible to registered users and will allow them to keep their items for later when their trip is booked. Duty free shopping at AUH rose 7 per cent in 2015 despite the global slowdown of the retail market.

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Bahrain Tourism promotes kingdom as a ‘Wedding Destination’

Brand Bahrain Logo

The Bahrain Tourism and Exhibitions Authority has launched its 2016-2017 action plan focusing on positioning the Kingdom as a ‘prime wedding destination’. The plan is a part of the long-term tourism strategy highlighting Bahrain’s overall tourism offering. The plan was unveiled during a press conference held in the presence of various stakeholders representing the vibrant industry including wedding planners, fashion designers and florists. The two-year plan focuses on promoting the Kingdom as an attractive wedding destination and other related events by developing the sector and promoting the local talents in various fields such as fashion, music and make-up. During the press conference, the Advisor to the Bahrain Tourism and Exhibitions Authority, Dr Ali Hassan Follad, stressed that the wedding sector in the Bahrain impacts a number of businesses from the hotel and hospitality industry, fashion, beauty, rental cars, aviation and much more. BETA will also be taking part in the annual Jewelry Arabia exhibition through a large stand in order to promote Bahrain as a wedding destination. The stand will include top fashion designers from Bahrain and the region. Also, the authority will host a fashion wedding focusing on wedding clothes from all across the globe during the event. The authority will also take part in the Wedding Fair, the largest event of its kind, held next year in Thailand in order to further promote Bahrain as a wedding destination. The plan will focus on promoting wedding venues such as the dessert, on an island, beach and at the Bahrain International Circuit (BIC).

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Ras Al Khaimah sees 37% rise in Indian visitors

Haitham_Mattar

Ras Al Khaimah has recorded a growth of 37 per cent in visitor arrivals from India during the period of January to April 2016, a remarkable surge over the same period last year, according to Ras Al Khaimah Tourism Development Authority (TDA).  The positive figures indicate that 2016 is witnessing a strong start from India, the fourth largest international inbound market for Ras Al Khaimah. In line with the current tourism development strategy, Ras Al Khaimah Tourism Authority recently conducted roadshows and one-on-one interactions with Indian travel trade partners to educate them about the tourist offerings of the emirate. Haitham Mattar, CEO, Ras Al Khaimah TDA, said, “As part of our tourism strategy to attract 1 million visitors to Ras Al Khaimah by the end of 2018, we place great importance on diversifying our source markets and creating sustainable tourism growth. Our recent trade missions and industry partnerships in India are a key part of our strategy, and have resulted in a positive increase in visitor arrivals from India. We recently launched our new brand positioning which emphasises Ras Al Khaimah’s natural assets, luxurious indulgence, range of activities for different types of travellers, and authentic Arabian heritage and culture. We are very hopeful that visitors from India will continue to grow as more leisure and business travellers discover the emirate’s unique offerings.” Furthermore, in the first quarter of 2016, Ras Al Khaimah’s hotels reported an occupancy rate of 71 per cent, up by 18 per cent over Q1 2015. Coupled with a 9.2 per cent year-on-year increase in Rev PAR, this demonstrates the highest growth across the GCC region.

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Emirates inks deal with Thailand to boost tourism

emirates+TAT

The Tourism Authority of Thailand (TAT) and Emirates Airline, UAE’s leading airline, have signed a Memorandum of Understanding (MoU), which aims to utilise the airline’s global network to further boost inbound tourist arrivals to Thailand, by focusing on the growth of key niche markets and luxury destinations within the kingdom. Under the Memorandum of Understanding (MoU), Emirates together with Tourism Authority of Thailand will put into effect a range of joint promotions to mutually increase tourism and visibility for Thailand through the Emirates Airline Global Network. The promotions will focus on niche tourism markets such as: Green Tourism, Sport Tourism, Luxury Tourism, Weddings & Honeymoons as well as Medical Health & Wellness. The agreement also involves the possibility of launching a new route from Dubai to other key tourism destinations in Thailand such as Chiang Mai and U-Tapao in Pattaya. The agreement was signed by Emirates Airline, Senior Vice President of Commercial Operation – Far East, Badr Abbas, and Tourism Authority of Thailand’s Deputy Governor for International Marketing, Europe, Africa, Middle East and Americas, Juthaporn Rerngronasa at a commemorative event at State Room, The Dome – Lebua State Tower, Bangkok. They were joined by Yuthasak Supasorn, Governor of Tourism Authority of Thailand, Chalermsak Suranant, Director of Tourism Authority of Thailand Dubai and Middle East office and other officials from the Tourism Authority of Thailand.

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Ras Al Khaimah inducted in PATA

PATA

The Pacific Asia Travel Association (PATA) has welcomed the Ras Al Khaimah Tourism Development Authority (TDA) as its newest government member. The TDA’s aim is to establish the emirate of Ras Al Khaimah as a destination for leisure and adventure travel whilst maintaining its appeal for sun seekers, beach loving couples and families. Ras Al Khaimah TDA was established in May 2011 to develop the emirate’s tourism infrastructure and promote it, both domestically and abroad. In order to achieve its goals, the Ras Al Khaimah TDA has a Government mandate to license, regulate and monitor the emirate’s hospitality industry. It conducts research to identify tourism projects and current trends. Ras Al Khaimah TDA leads on the destination’s branding and subsequent marketing activities, and also develops and implements strategies designed to encourage tourism investment into the emirate. PATA CEO Mario Hardy said, “As our newest government member Ras Al Khaimah now has a much better opportunity to achieve their growth target of 2.9m visitors by 2025 by connecting with many of our members and by showcasing their destination to a much broader audience.” Haitham Mattar, CEO, Ras Al Khaimah TDA, said, “As we continue to work towards our goal of attracting one million visitors by the end of 2018, we are keen to establish partnerships that will enable us to achieve sustainable tourism growth. Asia Pacific, in particular India and China, are fast growing emerging markets where we have recently signed an agreement with Ctrip, China’s largest online travel agency, as well as Cox and Kings in India.”

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Sharjah-Australia mull investment opportunities

australian-sharjah

The lucrative opportunities for investment between Sharjah and Australia were the main item on the agenda at a “Sharjah-Australia Roundtable” organised by Sharjah Investment and Development Authority (Shurooq), in association with the Australian Business Council in Dubai (ABCD), the Australian Trade Commission and Australia Unlimited, at the Sharjah Chamber of Commerce and Industry (SCCI). The roundtable was Shurooq’s latest initiative in its extensive programme designed to highlight Sharjah’s rewarding investment climate, with Shurooq representatives visiting four continents in the past few months as part of its on-going promotional strategy for the emirate. The most recent activity in Shurooq’s global investment promotion agenda saw His Excellency Gerard Seeber, Australia Consul General in Dubai and Senior Trade Commissioner MENA region and His Excellency Marwan bin Jassim Al Sarkal, CEO, Shurooq, sitting down with Penny Couchman, Chairperson of ABCD and several Australian businesspersons, including spokespersons from Antipodean enterprises operating in the UAE. The day-long event involved the representatives discussing the emirate’s array of fertile sectors for investment, including tourism, environment, health and transport.

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New shopping hub in Sharjah

Al-Zahia

Sharjah in its aims to lure more tourists to the destination is working on some new projects to give a whole new face to the retail shopper who visits the destination. This new regional mall will further enhance Sharjah’s image as a family destination with a shopper’s paradise, which could have a positive feedback from the region and its neighbours as well.  Majid Al futtaim holding is building a ‘super-regional’ shopping mall at Al Zahia community in Sharjah, which is planned to open in 2018. Al Zahia is a 1.3 million square metre (14m sq ft) master planned gated community being developed by Majid Al Futtaim and owned by Sharjah Holding, a joint venture between Majid Al Futtaim and the Government of Sharjah. The new mall’s construction was confirmed as a part of Majid Al Futtaim Holding’s announcement that the group plans to invest AED 30 billion ($ 8.2b) in the United Arab Emirates over the next 10 years. Al Zahia community is located close to Sharjah University City and Sharjah International Airport, with access to road links to Dubai and the Northern Emirates. The development offers a range of 3, 4 and 5-bedroom townhouses and villas, apartments, commercial space and amenities including landscaped parks and mosques. The first homeowners took possession of their new properties last year and the development is expected to house over 12,000 residents when completed in 2019. The new super-regional mall will have a gross leasable area of 130,000 square metres (1.4m sq ft) and will be named City Centre Al Zahia. The mall is expected to have a wide catchment area due to its strategic location near Sheikh Mohammed bin Zayed Road (E311), which …

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