Category Archives: Hotels

Atlantis, The Palm unveils “A World Away” brand campaign created to reshape perceptions, spark imagination, and reignite global awareness, the campaign positions Atlantis, The Palm as far more than a holiday destination. It is a world rich with energy, wonder, and emotion—where guests are invited to leave the ordinary behind and step into the extraordinary. Whether it’s a guest overcoming their fears on the iconic waterslide Leap of Faith, or a quiet moment spent face-to-face with marine life, every experience becomes a fulfilled dream. For the first time in Atlantis history, a campaign of this scale is conceived, produced, and executed entirely by the in-house brand and marketing teams—ensuring the final product is creatively ambitious, deeply authentic, and true to the spirit of the resort. To bring the story to life, the Atlantis team collaborates with Bruce Macdonald, winner of the New York Film Festival and International Film Talent Awards, whose cinematic direction anchors the emotional depth of the campaign. He is joined by Simon Duggan, the acclaimed Director of Photography behind The Great Gatsby and Hacksaw Ridge, and a two-time AACTA Award winner for Best Cinematography. The visual narrative is further enhanced by London-based photographer Jonathan Stokes, known for his work with National Geographic Traveler; FPV drone expert André Larsen, one of the world’s top talents in aerial filming; and underwater cinematographer Mike Rall, founder of Base Films and a recognised leader in his field. Filming takes place across several of Atlantis, The Palm’s most iconic locations, including the grand main lobby, the awe-inspiring Underwater Suite, the renowned Lost Chambers Aquarium, world-class culinary venues under the most Michelin-awarded destination in the region, and the record-breaking Aquaventure World. Visually, “A …

Accor has introduced a unique hospitality experience by launching the first Roland-Garros themed room in the Middle East, located at the Pullman Downtown Dubai. The immersive concept brings together sport, culture, and travel in a distinctive setting designed to appeal to tennis fans and global travellers alike. Speaking at the unveiling, Paul Stevens, COO – EMEA at Accor, emphasized the group’s commitment to creating memorable and culturally enriched guest experiences. “We aim to go beyond traditional hospitality by integrating elements of global events and culture into our offerings. This themed room is a celebration of the Roland-Garros legacy, offering guests a chance to engage with the spirit of the tournament in a completely new way,” he said. The Dubai installation marks the first of its kind in the region, with three more themed rooms set to debut in São Paulo, Tokyo, and France. Through this initiative, Accor continues to push the boundaries of experiential travel, creating spaces that resonate with passion and purpose.  

Rotana announced a new multi-faceted sustainability partnership with Ecolab and  Stella Hospitality. Together, the three organisations will support Rotana in advancing its sustainability objectives across operations and guest touchpoints — from reducing water and energy consumption to phasing out single-use plastics and enhancing in-room product design. The partnership builds on a renewed agreement with Ecolab, marking 20 years of collaboration, and introduces Stella Hospitality into Rotana’s supplier ecosystem for the first time. The partnership was formalised through individual agreements with Ecolab and Stella Hospitality, following leadership-level engagements with representatives from all parties. “This renewed partnership with Ecolab, and the addition of Stella Hospitality, reflects our determination to make a meaningful and lasting impact,” said Philip Barnes, Chief Executive Officer at Rotana. “It’s about moving beyond intention to action — reducing resource use where it matters and making conscious choices that shape a better guest experience.” Scaling Measurable Sustainable Impact Across Operations and Guest Experience As part of the renewed partnership, Ecolab will continue to implement technologies that help Rotana reduce water, energy, and chemical use while maintaining high standards of hygiene and operational efficiency. These outcomes are tracked using Ecolab’s eROISM (Exponential Return on Investment) proprietary tool, which measures both environmental and financial impact — enabling smarter, data-driven decision-making across hotel operations. This approach directly supports findings from Ecolab’s global Watermark Study, which shows that consumers remain very concerned about climate change and are increasingly willing to support businesses that prioritize sustainability. By applying smart systems that optimise water and energy use, the partnership ensures Rotana remains ahead of these challenges. “This partnership shows how data-driven collaboration can deliver measurable environmental progress at scale,” said Stefan Umiastowski, Senior Vice President …

Wyndham Hotels & Resorts and Pegasus Airlines launched a reward programme partnership where Wyndham Rewards members can now convert their points into Pegasus BolPoints. Once converted, points can be exchanged for Pegasus flights, seat selection, extra baggage, or even transferred to other BolBol members. Point transfer options start as low as 6,000 Wyndham Rewards points for 1,200 Pegasus BolPoints, with no limit on the number of transfers. “At Wyndham, our mission is to make hotel travel possible for all. Travel isn’t just about where you stay, it’s about how you get there, too. That’s why we’ve teamed up with Pegasus Airlines to bring even more value to Wyndham Rewards members. Whether you’re flying across Türkiye, Europe or the Middle East, Wyndham Rewards members now have access to benefits including discounted flights, upgraded seating, extra baggage and in-flight meals across 151 travel routes, making every part of the journey rewarding.” Dimitris Manikis, President, Wyndham Hotels & Resorts EMEA “We are making travel even more rewarding for our passengers. Our first loyalty partnership with a hotel group and first points conversion programme is with Wyndham, the largest international hotel brand in Türkiye. With this collaboration, we’re giving our passengers more ways to benefit from their journeys, by connecting them with trusted places to stay and making the most of their travel experience beyond the flight.” Güliz Öztürk, CEO, Pegasus Airlines. To celebrate the launch, members of Wyndham Rewards and BolBol will soon have the chance to earn triple Wyndham Rewards points from eligible stays at Wyndham hotels across EMEA from July to September 2025. This exclusive offer enables members to earn more, travel further and get rewarded. To take advantage Wyndham Rewards members …

The Oman Tourism Development Company (OMRAN Group) announced that the hospitality sector welcomed 820,365 guests across its hotel portfolio in 2024 — a 6% increase compared to the previous year. The portfolio achieved an average occupancy rate of 45%, marking a 2.6% increase year-on-year. A major milestone was achieved with the official opening of JW Marriott Muscat, further enriching the luxury hospitality landscape in the Sultanate of Oman. As part of its efforts to position Oman as a premier luxury tourism destination on the global map and to attract the world’s leading hospitality brands, OMRAN Group announced several strategic projects, most notably the Middle East’s first Club Med Resort that will be developed in Musandam, and the signing of a strategic partnership with Santani Wellness Resorts to introduce wellness tourism in Al Dakhiliyah Governorate. The Oman Tourism Development Company (OMRAN Group) has announced strong financial and operational results, underscoring the Group’s sustained efforts and corporate excellence in advancing tourism development and supporting sustainable economic growth in the Sultanate of Oman, in close collaboration with key stakeholders. In 2024, the Group recorded a net profit of OMR 25.2 million and total revenues exceeding OMR 58.3 million, reflecting operational efficiency and the high standards of excellence embraced across its business operations. These achievements were presented during the Group’s recent Board of Directors meeting, where the Board reaffirmed its continued commitment to reinforcing the Group’s role in advancing economic diversification and amplifying its impact as a key catalyst for tourism development and investment in the Sultanate. Demonstrating its ability to attract high-quality investments, OMRAN Group secured over OMR 156 million in Foreign Direct Investment (FDI) during 2024. This achievement aligns with Oman Vision …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana unveiled the first phase of their joint initiative to boost summer tourism to the emirate. This partnership aims to address seasonal travel lulls and strengthen Abu Dhabi’s positioning as a dynamic, year-round destination. With Rotana’s strong regional appeal and global loyalty network, the collaboration is primed to drive bookings across Abu Dhabi’s diverse source markets, particularly the GCC. From June through August, guests staying at Rotana properties in Abu Dhabi can enjoy an exclusive ‘Stay 3, Pay 2’ summer offer. This campaign is a key activation of the DCT-Rotana partnership, designed to stimulate travel during the traditionally quiet summer months, reinforce Abu Dhabi’s appeal as a family-friendly destination, and encourage direct bookings through exclusive incentives. Eddy Tannous, COO, Rotana said: “As a homegrown brand deeply rooted in the region, we are proud to partner with DCT Abu Dhabi on a campaign that supports the broader vision of positioning Abu Dhabi as a year-round destination. Through this initiative, we are combining strengths to deliver both economic impact and exceptional guest value, reaffirming our commitment to driving tourism growth in the emirate.” As part of DCT Abu Dhabi’s Tourism Strategy 2030, the partnership with Rotana underscores the emirate’s commitment to sustained, collaborative growth. It is one of several recent alliances formed to enhance Abu Dhabi’s global profile, increase visitor numbers, and deliver seamless, tailored experiences across key international and regional markets. For every three consecutive nights booked, the third night is free. For longer stays, the offer continues (e.g., stay 6, pay 4), creating greater value the longer guests stay. The summer promotion also includes: • Free stays …

Baheej has announced the fourth component of its transformative Yanbu Waterfront Project: a 34-room boutique Wellness resort that brings together ancestral wellness wisdom and contemporary design inspired by the region’s seafaring heritage. Set along the serene shores of Yanbu, the 34-room resort will offer guests an immersive retreat anchored in wellness, culture, and tranquillity. The resort will feature private sea-view cabanas, curated wellness programs, and a signature spa architecturally inspired by the pearl—a historic emblem of Yanbu’s maritime past and a symbol of renewal and calm. Norah Al Tamimi, CEO of Baheej, added: “This project is a reflection of Baheej’s vision to enrich Saudi destinations with meaning, not just infrastructure. Our wellness resort is more than a place to stay — it’s an experience crafted around the values of balance, beauty, and belonging. We believe it will become a new symbol of Yanbu’s evolving identity as a serene coastal escape.” Through this addition, Baheej continues to offer guests opportunities to reconnect with curated experiences that include meditation at sunrise, movement rituals inspired by coastal rhythms, and wellness treatments rooted in Arabic healing traditions and native ingredients. The wellness resort joins a growing collection of destination-defining assets developed by Baheej in Yanbu, including Cloud 7Lifestyle hotel by Kerten Hospitality, Kaynuna Beach Escape and the upcoming Jaba Tour Centre and Diving Club.

Majid Al Futtaim announced a new strategic partnership with Ennismore to launch Egypt’s first 25hours Hotel at Junction, Majid Al Futtaim’s upcoming business and lifestyle destination in West Cairo. The new addition marks the debut of the 25hours brand in the Egyptian market, reinforcing Junction’s position as a dynamic hub for hospitality, business, and culture. Bringing a playful, design-led approach to hospitality, 25hours will inject fresh creative energy into West Cairo. Known for its eclectic interiors, strong sense of place, and immersive storytelling, the brand’s arrival signals a bold reimagining of how hotels contribute to urban culture. Gaurav Bhushan, Chief Executive Officer for Ennismore, said, “Ennismore is honoured to be partnering with Majid Al Futtaim to bring 25hours to Egypt for the first time, especially within a lifestyle destination like Junction. Each 25hours Hotel is inspired by the rich culture and history of its location, and we look forward to creating a strong sense of storytelling through design and community spaces through our restaurants and bars for our guests.” “At Majid Al Futtaim, we believe in creating destinations that truly reflect the needs and aspirations of today’s customers. The arrival of 25hours at Junction marks an exciting moment in our refounding journey and continues our longstanding legacy of introducing bold, innovative concepts to the communities we serve.” said Ahmed El Shamy, Chief Executive Officer, Majid Al Futtaim Properties. “This partnership also marks a significant step in our vision to create destinations that are both commercially vibrant and culturally meaningful, while further reinforcing our long-term commitment to building integrated, future-ready environments that drive economic growth and foster innovation.” Situated in the heart of Junction, the hotel will feature approximately 250 keys, …

Emirates Skywards has enhanced its partnership with Marriott Bonvoy to offer members the opportunity to convert Miles to Points, and Points to Miles. The strategic partnership will unlock even more rewards for 35 million members worldwide, who can now enjoy seamless conversions. The new benefit further enhances the already strong collaboration between both loyalty programmes, which currently offers Members the chance to earn twice the rewards on both flights and hotel stays. Members can earn Skywards Miles in addition to Marriott Bonvoy points for stays at participating Marriott Bonvoy hotels, and Marriott Bonvoy points in addition to Skywards Miles when flying with Emirates. Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “Marriott Bonvoy offers one of the most fantastic hotel portfolios in the industry, and as one of the most valued and recognised loyalty programmes in the world – we’re thrilled to take our partnership to the next level. Our 35 million members have benefitted from this strategic partnership for more than 10 years – earning twice the rewards on flights and hotel stays. And we’ve now opened a world of new rewards with the option to convert Miles to Points. This means members can redeem Points towards stays at more than 30 hotel brands and over 10,000 destinations across 144 countries and territories. At the same time, Marriott Bonvoy members can still enjoy converting Points to Miles to ‘fly better’ with Emirates to more than 140 destinations across the airline’s extensive network. We’re proud of our long-standing partnership and as two global brand leaders – we look forward to delivering more benefits, value, and the very best travel experiences for our members worldwide.” Philip Andreopoulos, Chief Commercial …

Almosafer entered into a partnership with Hotel Management Company “Adeera” to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom’s thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030. As part of the newly signed partnership, Almosafer, as the first global travel agency, will integrate Adeera’s hospitality brands across its portfolio of B2B and B2C travel & tourism businesses to offer domestic and international travellers seamless access to top-of-the-range Saudi Arabian hospitality. The significant collaboration between the PIF entity and the national champion of Saudi Arabia’s travel and tourism sector marks a milestone for the Kingdom’s luxury hospitality sector. Muzzammil Ahussain, CEO, Almosafer, said, “As a homegrown company catering to the growing needs of domestic and international travellers, we are proud to connect the world to the unique culture and heritage of Saudi Arabia. Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera’s authentic Saudi hospitality brand and services to the world, and we look forward to enabling a seamless booking experience for more people to enjoy Saudi Arabian hospitality at its best.” Stefan Leser, CEO, Adeera: “Saudi Arabia’s unique hospitality culture is an essential part of its identity and integral to the Kingdom’s ambitious tourism goals. At Adeera, we are committed to bringing this same spirit of warmth and luxury and further elevating it through our carefully curated selection of homegrown hospitality brands in our role as the national champion of the Saudi hospitality sector. Through our partnership with a leading brand like Almosafer and its immense digital reach, we hope to connect tourists further to authentic …