Category Archives: Govt

TOURISE brings together public – private sector in Riyadh

Saudi Arabia hosted the inaugural edition of TOURISE bringing together over 50 tourism ministers, private investors, and NGOs from around the world. The event aims to create a platform where governments, private businesses, and organisations can collaborate on the future of global tourism. Saudi Minister of Tourism HE Ahmed Al Khateeb said the idea for TOURISE came from the need for a venue where regulators and investors can meet, plan, and build together. “The public sector regulates the industry, and the private sector invests and operates. We found no place where both could collaborate effectively and that’s why TOURISE was created,” he said He highlighted that tourism is more than travel, it includes airlines, airports, accommodations, mobility, food and beverage, and technology supporting the sector. “We found a gap,” he said, “a place where the public and private sectors can meet, invest, and innovate together. The conference comes as the tourism industry faces a projected global job gap of 40 million by 2034, with 357 million people currently employed worldwide. Saudi Arabia alone plans over $200 billion in tourism investments over the next five years, developing destinations like Neom, Red Sea, Iddiya, Dera’iya, and Jeddah. Speaking about technology and AI, he emphasised that while AI can digitalise services, human-to-human interactions remain essential. Al Khateeb stressed the sector’s potential for creating jobs for women and youth, particularly in smaller nations, cities, countries and islands. He encouraged private sector leaders to propose solutions for sustainable growth and employment.

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TOURISE begins today in Riyadh from 11 – 13 November 2025

Under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, Riyadh is set to host the inaugural edition of the TOURISE Summit (TOURISE 2025), organized by the Ministry of Tourism from November 11 to 13. TOURISE aims to shape the future of global tourism, fostering its growth and sustainability. It brings together leading figures from key sectors that intersect with tourism, such as technology, aviation, entertainment, education, sustainability, and media. Discussions will seek to develop innovative, actionable solutions that enable the tourism industry to address future challenges and thrive over the next five decades. Minister of Tourism and Chairman of TOURISE Ahmed Al-Khateeb expressed his profound gratitude to HRH the Crown Prince for his generous patronage, which, he noted, expands the event’s reach and influence. He emphasized that this patronage reflects HRH the Crown Prince’s unwavering support for the tourism sector as part of Saudi Vision 2030. He noted that “work is progressing on all fronts to empower our vital sector, which continues to demonstrate its readiness and competitiveness day after day.” He underscored that Saudi Arabia ranked first among G20 countries in international tourist arrivals for 2024 and led globally in growth of tourism revenues from inbound visitors. TOURISE 2025 will feature a dynamic agenda of discussions, panels, and interactive experiences built around four key axes: addressing challenges, seizing growth opportunities, stimulating major investments, and shaping future policies. Sessions will also explore the rapid transformations shaping the tourism sector, including artificial intelligence in tourism, bold investment models, innovative travel experiences, and sustainable tourism that balances people and the planet. (Spa)

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26th UN Tourism General Assembly kicks off in Riyadh

The 26th session of the UN Tourism General Assembly opened in Riyadh, marking a historic first for the Gulf Cooperation Council (GCC) region and the largest Assembly since UN Tourism was founded 50 years ago. Around 160 delegations from member states including ministers, senior officials, and leaders from across industry and civil society are coming together to celebrate five decades of international collaboration under the theme “AI-Powered Tourism: Redefining the Future.” The Assembly is hosted by Saudi Arabia’s Ministry of Tourism, with extensive cooperation and planning alongside UN Tourism and a wide range of partners. This collaboration underscores the Kingdom’s dedication to advancing the industry and facilitating impactful dialogue on the global stage. For half a century, UN Tourism has advanced economic opportunity, cross-cultural understanding, and peace through travel. With the sector’s rapid digital transformation reshaping how people discover, book, and experience destinations, this year’s Assembly focuses on ensuring AI serves people and places supporting jobs, small businesses, destination stewardship, and the Sustainable Development Goals. Over the coming days, delegates will participate in four plenary sessions, numerous meetings of seven specialized committees, and the 124th and 125th sessions of the Executive Council – the organization’s highest executive body. The agenda is designed to foster discussions on how artificial intelligence and digital transformation can accelerate sustainable, inclusive growth and deepen international cooperation in tourism. His Excellency Ahmed Al Khateeb, Minister of Tourism, said: “Saudi Arabia is proud to welcome the world to the 26th UN Tourism General Assembly as we celebrate 50 years of UN Tourism’s global cooperation and shared progress. This week marks a defining moment for our industry — a chance to shape how tourism grows in the decades …

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Emirates Tourism Council reviews new projects for 2026 and their vital role in supporting National Tourism Strategy 2031 goals

The Emirates Tourism Council held its fourth meeting of 2025, chaired by H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism. The Council discussed the completion of the “Tourism Data Update” project in collaboration with the relevant federal and local entities. The project aims to establish a comprehensive national platform for tourism data, ensuring accuracy and transparency in measuring performance indicators. The platform will facilitate seamless sharing of data among all relevant entities. Participants reviewed a range of new tourism projects scheduled for implementation in 2026 as part of efforts to enhance the sector’s growth and competitiveness. Participants also followed up on the progress of recommendations and outcomes from the previous meeting. H.E. Bin Touq affirmed that the UAE has placed significant focus on developing the tourism sector as a key pillar of national economic growth. The country has implemented sustainable policies, strategies and projects in this vital sector, offering outstanding and unique tourism experiences for visitors from around the world and achieving major milestones that have reinforced the UAE’s leadership among regional and global destinations. The meeting was attended by the heads and directors general of the country’s local tourism entities, alongside representatives from the Federal Competitiveness and Statistics Centre. H.E. said: “The Council’s new tourism projects and initiatives represent a significant milestone in enhancing the growth and competitiveness of the tourism sector. They support our national efforts to highlight the diversity of tourism, develop comprehensive tourism offerings, and establish a state-of-the-art digital infrastructure for tourism data in the UAE, in line with international best practices. They also contribute to strengthening the UAE’s position as the world’s best tourism destination and building a sustainable tourism sector, in …

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Ministers identify investment and education as key to delivering on tourism’s global potential

Ministers gathered at WTM London 2025 shared their views on how smarter, more inclusive investment models can help destinations to share more widely the benefits of travel and tourism. The 19th edition of WTM London’s Ministers’ Summit, in association with UN Tourism and WTTC, offered examples of how the public and private sectors are working together to fund the opportunities and mediate the challenges of growing travel and tourism markets. Many destinations are using tax breaks and other incentives to drive tourism development. Christina Frasco from the Philippines talked about how it was offering fiscal incentives and opening new economic zones for tourism that champion sustainability, green innovation and job creation. She also talked about accelerating the role of the private sector, which includes the government’s plans to privatise many of its airports. Similarly, Kenya is using tax incentives and economic zones to encourage private investors to build up tourism along its 500km of coastline. Rebecca Miano added that the government was working on air connectivity and finding ways to encourage airlines to add Kenya to their network. Increasing air capacity is also a priority for Costa Rica as it looks to address a drop in visitor from the United States. It is marketing strongly in Europe and looking to add more direct flights from the continent. Tax breaks are also being used by Ecuador as part of its strategy to promote the mainland to visitors to the Galapagos Islands. It has recently allowed the private sector to help manage conservation zones and offers incentives to tourism investors which show a commitment to rural tourism and to working with indigenous people. Elsewhere, airports emerged as an immediate way to engage …

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Saudi Arabia introduces new workforce regulations to boost tourism sector

The Ministry of Tourism Kingdom of Saudi Arabia, led by Minister Hon. Ahmed Al-Khateeb, has approved new policies and regulations to register workers and localise activities across all licensed tourism facilities in the Kingdom. The move aims to strengthen the contribution of Saudi nationals to the tourism sector, create new employment opportunities, and enhance overall service quality in line with Saudi Vision 2030. Under the new regulations, all employees at tourism establishments, including hotels, resorts, and tour operators must be registered with the Ministry of Human Resources and Social Development’s systems before commencing work. Contracts, whether contractual, seconded, or seasonal, are to be documented via the Ajeer platform or other approved systems. Facilities with multiple branches must ensure employee records are linked to the correct licensed location. The policies also mandate that all tourism hospitality facilities have a Saudi receptionist on duty during working hours and prohibit outsourcing positions subject to Saudization decisions to entities or workers outside the Kingdom. Compliance will be strictly monitored, with penalties applied for violations in coordination with relevant government agencies. These measures are expected to empower national talent, improve service standards, and reinforce Saudi Arabia’s reputation as a world-class tourism destination.

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Jazan Region enhances tourism with development and recreational projects

The Jazan Municipality is actively implementing various development and recreational projects in the kingdom of Saudi Arabia. These include the maintenance and rehabilitation of 556 municipal and tourism facilities, encompassing 16 waterfronts, 235 public parks, 115 walkways, and 190 sports grounds. As Saudi Arabia journeys towards its Vision 2030, these efforts aim to showcase the region’s natural beauty while enhancing its appeal to tourists. The municipality emphasized that these projects are designed to create modern recreational spaces that meet the needs and aspirations of both residents and visitors, support tourism growth, and improve the urban environment, aligning with the objectives of the Quality of Life Program, a key initiative under Saudi Vision 2030 according to SPA. Jazan Region boasts a unique natural landscape, stretching from its serene coastlines to lush mountain peaks, making it a vibrant destination rich in tourism and development potential.

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Culture and Nature drive Oman’s tourism experiences, revealing new opportunities for growth

Oman’s tourism activity offerings highlight the country’s strongest assets: a rich local cultural heritage and an extraordinary variety of landscapes, as shown by an analysis carried out by Mabrian, the global travel intelligence and tourism advisory partner. The study indicates that cultural experiences remain a central pillar of the offer, yet nature and active lifestyle activities together now surpass culture as the main source of discovery and enjoyment for travellers exploring the Sultanate. Mabrian, part of The Data Appeal Company – Almawave Group, examined supply and demand trends for experiences marketed through major online activity platforms across Oman’s 8 regions, using data from August and September 2025. “Our data intelligence shows clear opportunities to broaden Oman’s tourism offer around experiences beyond its cultural core, a particular yet relevant element of its tourism value proposition. Strengthening nature and active experiences in underrepresented regions, and making more family-oriented products available online, can help the country reach new segments and extend visitor stays,” says Sonia Huerta, Director of Insights & Tourism Advisory at Mabrian, and supervisor for this in-depth analysis. Mabrian’s data reveals that 37% of all activities and experiences available in Oman are concentrated in cultural tourism, linked to local heritage and monuments. This is followed by nature (28%) and active tourism (17%), which combined account for 45% of total activities offerings in the Sultanate. In terms of sub-products, the top three categories are local heritage, natural landscapes, and active tourism by the sea. Family-oriented activities still hold a limited share of the total portfolio, suggesting an opportunity to expand and reinforce segmented offerings specialised in this segment ,or better highlight existing options suitable for families with children of different ages. In terms …

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GCC Statistical Centre holds workshop on measuring tourism’s economic contribution

The workshop discussed the concepts and methodological frameworks for measuring tourism in line with international standards, along with mechanisms for linking statistical data and administrative records related to visitors and tourism expenditure. It also highlighted the importance of integrating national data sources to assess both the direct and indirect impact of tourism on GDP and employment. The event brought together experts and specialists from national statistical offices and tourism authorities across GCC member states, in addition to representatives from regional and international organisations. The regional workshop on ‘Measuring the Contribution of Tourism to the Economy’, hosted by the Gulf Cooperation Council Statistical Centre (GCC-Stat) concluded under the patronage of Salim bin Mohammed Al Mahrouqi, Omani Minister of Heritage and Tourism, underscored the importance of adopting comprehensive methodologies to measure tourism’s total contribution to the economy. Such an approach provides a more accurate and holistic picture of the sector’s true role in supporting GCC economies and assists in formulating effective, evidence-based policies founded on reliable statistical data. Al Mahrouqi stated that the workshop comes at a particularly significant time, as the tourism sector in the region is witnessing rapid growth and qualitative transformation in infrastructure, services, and investment. He noted that Oman and other GCC countries attach great importance to tourism as a central pillar of economic diversification, recognising its role in job creation, stimulating productive and service sectors, and enhancing sustainable development. However, he stressed that achieving this potential requires accurate and reliable statistical systems capable of measuring the true value of tourism’s contribution to GDP and to the national economy as a whole. He added that this workshop, organised by GCC-Stat, serves as a platform for experience sharing, capacity building, …

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Shurooq channels AED 447 million into five projects, reinforcing Sharjah’s global cultural status

These projects form part of a comprehensive strategic portfolio of 52 developments spanning 60 million sq. ft. across Sharjah, with total investments and partnerships exceeding AED 7.2 billion. The five projects that anchor Shurooq’s achievements in this sector are the Heart of Sharjah, House of Wisdom, Al Noor Island, Maraya Art Centre and 1971 Design Space, and Mleiha National Park. Collectively, they reflect Shurooq’s commitment to fostering a thriving cultural economy rooted in heritage, creativity, and sustainability. Over the past 15 years, the Sharjah Investment and Development Authority (Shurooq) has advanced beyond traditional urban development to firmly establish Sharjah as a global centre for culture and the arts, a sustainable platform for knowledge, and a dynamic destination for the creative economy in the region. According to Shurooq’s recently issued 15-year progress report, the authority has delivered five major projects in the Arts & Culture sector, with total investments and partnerships amounting to AED 447 million. These are part of a comprehensive strategic portfolio that includes 52 projects across various sectors, spanning a total area of 60 million square feet throughout the emirate, with total investments and partnerships exceeding AED 7.2 billion. These efforts align with UNESCO reports, which emphasise that cultural and creative projects are a significant economic and social driver, contributing meaningfully to GDP, creating job opportunities, and strengthening social cohesion, while also having a positive impact on sustainable development. This underscores the sector’s strategic importance as a key element in supporting sustainable growth and economic diversification, particularly in cities that adopt cultural identity as a central part of their urban fabric. These investments also support the UAE’s drive to position the creative economy as a cornerstone of its …

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