Tourism Breaking News
A project aimed at boosting travel to Great Britain has completed a successful first year and is predicting growth from Gulf travellers. ‘Horse Racing – Sport of Kings’ (a Discover England funded project supported by VisitBritain), launched during the Dubai World Cup on March 31, 2018, offers luxury travel itineraries for those who enjoy the fashion, glamour and thrills of horse racing. Sport of Kings’ includes VIP tours of racehorse stud-farms and training stables (such as Ascot or Newmarket), as well as visits to world-class heritage and sporting venues including Castle Howard and Manchester United’s Old Trafford.
“Over the past year, we have been working hard with VisitBritain/Visit England and our partners to develop the project and the types of luxury itineraries that Gulf travellers will enjoy. The travel packages are already proving very popular, and we are expecting the launch of our bespoke booking platform through our in-market partner Travel Counsellors to increase the number of people booking and travelling to Great Britain to watch horse racing,” said Megan Pollexfen, Discover Newmarket.
“England’s racecourses have come together for the first time, to create these experiences around horseracing, to enhance a traveller’s itinerary to Britain. We are now able to offer, behind the scenes experiences that were once, nearly impossible to book,” said Tricia Warwick, Director, Asia Pacific, Middle East Africa for VisitBritain.
The ‘Horse Racing — Sport of Kings’ project’s year-long efforts have included establishing an informative website and now, a dedicated travel platform hosted by UAE-based tour experts Travel Counsellors.
