Bahrain Tourism promotes kingdom as a ‘Wedding Destination’

Brand Bahrain LogoThe Bahrain Tourism and Exhibitions Authority has launched its 2016-2017 action plan focusing on positioning the Kingdom as a ‘prime wedding destination’. The plan is a part of the long-term tourism strategy highlighting Bahrain’s overall tourism offering. The plan was unveiled during a press conference held in the presence of various stakeholders representing the vibrant industry including wedding planners, fashion designers and florists. The two-year plan focuses on promoting the Kingdom as an attractive wedding destination and other related events by developing the sector and promoting the local talents in various fields such as fashion, music and make-up.
During the press conference, the Advisor to the Bahrain Tourism and Exhibitions Authority, Dr Ali Hassan Follad, stressed that the wedding sector in the Bahrain impacts a number of businesses from the hotel and hospitality industry, fashion, beauty, rental cars, aviation and much more. BETA will also be taking part in the annual Jewelry Arabia exhibition through a large stand in order to promote Bahrain as a wedding destination. The stand will include top fashion designers from Bahrain and the region. Also, the authority will host a fashion wedding focusing on wedding clothes from all across the globe during the event. The authority will also take part in the Wedding Fair, the largest event of its kind, held next year in Thailand in order to further promote Bahrain as a wedding destination. The plan will focus on promoting wedding venues such as the dessert, on an island, beach and at the Bahrain International Circuit (BIC).