The 6th edition of the annual ROC Middle East Commercial Strategy Conference commenced with a day of insightful dialogues and expert discussions, setting the tone for a transformative event in the realm of hospitality and tourism. The opening addresses by Mona Faraj, Managing Director of HSMAI Middle East, and Bob Gilbert, President & CEO of HSMAI, welcomed a diverse assembly of industry professionals, setting the stage for a day packed with knowledge-sharing and innovation. The plenary sessions began with a captivating talk by Steven van Belleghem, a Customer Experience Enthusiast, who outlined the journey from customer service aspiration to actualization, likening companies to ‘Diamonds in the Rough’ striving for CX excellence. Following was a spirited panel discussion on Destination Marketing, moderated by Iva Skrlec, Hilton’s Director of Destination Marketing for MEA & Turkey. Panelists, including Liam Findlay of Miral Destinations, Nicholas Hall of the Digital Tourism Think Tank, and Alka Winter from Ras Al Khaimah Tourism Development Authority, explored the critical role tourism boards play in molding destination narratives and driving demand. Marie-Louise Ek, Hilton’s VP of Human Resources MEA, shed light on the ‘Crafting Essential Leadership for Modern Work Realities,’ addressing the megatrends influencing hospitality leadership. The conference then delved into the interconnectedness of commercial decisions and asset value, with a discussion led by Omar Eltahry, a seasoned Hospitality Advisor, and panelists from Accor, United Hospitality Management, and Mashreq, who shared real-world insights on revenue enhancement and asset management. Mona Faraj, Managing Director of the Middle East chapter of HSMAI said, “As we celebrate the opening of 6th annual ROC Middle East Commercial Strategy Conference, we use this opportunity to chart the future of our industry together with hospitality pioneers …

Air Arabia announced the launch of a new route to the enchanting island of Phuket, Thailand from Sharjah. The non-stop flights will connect Sharjah International Airport with Phuket International Airport with a frequency of four weekly flights starting from December 15, 2023, providing travelers with even more convenient and affordable options to explore one of the most famous destinations in Southeast Asia.   Schedule from and to Phuket, effective December 15, 2023 (all times local):   Flight Departure Time Arrival Time Aircraft Frequency G9 687 Sharjah 22:30 Phuket 07:55 Airbus A321 Monday/Wednesday/Friday/Sunday G9 688 Phuket 08:45 Sharjah 12:45 Airbus A321 Monday/Tuesday/Thursday/Saturday     Adel Al Ali, Group Chief Executive Officer of Air Arabia, stated, “We are glad to introduce Phuket as the latest addition to our growing network which will further expand our footprint in the Thai market. This new route reflects our commitment to provide our customers with diverse travel options, connecting them to marvelous destinations around the world while continuously offering seamless connectivity, convenience, and an unparalleled air travel experience.” Phuket, Thailand’s largest island, is a tropical paradise renowned for its stunning beaches, crystal-clear waters, and vibrant cultural scene. Nestled in the Andaman Sea, Phuket offers a diverse range of experiences, from bustling markets to the tranquility of Kata and Karon beaches. Air Arabia operates a fleet of Airbus A320 and A321 neo-LR aircraft, the most modern and best-selling single aisle aircraft in the world. The cabin configuration across the fleet provides added comfort with one of the most generous seat-pitch compared to any economy cabin. The aircraft is also equipped with ‘SkyTime’, a free in-flight streaming service that allows passengers to stream a wide selection of entertainment …

On the sidelines of the HSMAI ME ROC ME Commercial Strategy conference, it was shared that Dubai welcomed 450,000 Chinese travellers between January to September 2023, in an exclusive interview with TravelTV Middle East with Hoor Al Khaja Senior Vice President International Operations, Dubai Economy and Tourism. She shared that China once again has returned within the top 5 source market to Dubai. She reiterated the various strategies implemented to attract this important market over the past year as the travellers started to explore Dubai once again, adding it to their bucket list destinations. Al Khaja mentioned, “China has been one of the key source markets for Dubai prior to the pandemic, it was the fourth major source market. It was one of the markets which took a longer time to comeback. We have seen Dubai as one of the bucket list markets for Chinese wanting to travel. If we look at January to September 2023, we have welcomed over 450,000 Chinese visitors so we are well on our way to achieving figures away beyond 2019. We have been conducting many special programmes with our trade partners. We hosted trade and tech partners from China so that we can regain the visitor numbers as before.”

Participating for the first time, Al Rostamani Travel and Holidays won ‘Best New Travel Booking Platform’ at the Arabian Travel Awards. Bimal Jain – General Manager – Al Rostamani Travel and Holidays shared, “The Arabian Travel Awards were timely, relevant, and engaging, uniting the travel community in a well-planned and lively event that honoured contributions across the industry. We particularly appreciated the inclusion of all segments of the travel industry. Winning two awards at the ceremony was truly special. It’s a testament to our team’s innovation and hard work, affirming our position as a top travel company in the region. These awards are a confirmation that we are moving in the right direction as a business. We will continue to focus on creating a lasting impact through the further adoption of our travel technology platform and outbound travel solutions. We believe this is a market requirement and meets our growth aspirations as well.”  

If you find yourself vacationing in the Philippines during December, you’ll discover a nation transformed into a festive wonderland. Embrace the warmth of Filipino hospitality amidst a backdrop of vibrant traditions and have an unforgettable journey filled with festive cheer. Christmas and New Year’s Eve hold profound cultural and religious significance in the Philippines. Deeply rooted in the country’s predominantly Catholic faith, its celebration is marked by a unique blend of traditional Filipino customs, family gatherings, lively public celebrations and global holiday practices. Here are some travel tips during the most awaited and cherished occasions throughout the country:   Pack light and comfortable clothing: December is part of the dry season in the Philippines, so pack light and breathable clothing to stay comfortable in the tropical climate.   Prepare for festive crowds: Christmas is widely celebrated in the Philippines, and popular tourist spots and markets can be crowded. Plan your itinerary accordingly and be patient in bustling areas.     Book your flights and accommodations in advance: December is a peak travel season due to the holidays. Secure your accommodations in advance to ensure availability and potentially take advantage of festive promotions.   Check Festival Schedules: Research local festivals and events happening in December. Giant Lantern Festival in Pampanga, for example, is a must-see for its dazzling display of intricate lanterns.   Learn Basic Local Phrases: English is widely spoken, but learning a few basic Filipino phrases can enhance your interactions with locals and enrich your travel experience.   Experience Simbang Gabi: Attend Simbang Gabi, the traditional series of dawn Masses leading up to Christmas. It’s a cultural and spiritual experience that offers a unique insight into Filipino traditions.   …

Saudi Tourism Authority (STA) recently launched the largest integrated travel campaign in China ‘Embark on a Journey of Discovery to Saudi’ at the Shanghai Bund Waterfront with 400 trade partners. The event was attended by Jin Lei, Deputy Director General of the Shanghai Municipal Administration of Culture and Tourism, Alhasan Aldabbagh, President of APAC Markets including over 400 trade partners, media and influencers, and the Chinese public were invited to explore the rich and diverse tourism offerings of Saudi. The campaign marks the largest integrated travel campaign launched by Saudi in China, starting with a week-long Saudi Tourism Exhibition, a celebration of Saudi’s culture, heritage, and natural beauty on the Shanghai Bund waterfront, from 17 to 23 November, inviting guests to experience mystical Saudi through immersive experiences, storytelling, and live performances. So far, the exhibition has welcomed over 80,000 visitors. In addition to the consumer marketing campaign, a series of Saudi experience films have launched on national TV and all major digital China platforms such as Ctrip, Huawei, Mafengwo, and Tencent, reaching and connecting with over five hundred million Chinese citizens.  The films intend to showcase the rich experiences Chinese travelers can look forward to upon visiting Saudi and is further available on VisitSaudi.CN website and STA’s social media channel. Starting from November 17, destination experience videos were launched, enabling digital travelers to visit scenes such as a traditional Bedouin tent complete with camel caravans and stargazing; tour the historic Diriyah, Al Masmak Fortress, and the colorful Souk Al Zel; learn to create Arabian fragrances; fly over AlUla in a hot-air balloon; go on a cross-country adventure in a vintage Land Rover; and snorkel in the Red Sea. Also, how-to …

Luxury ENVI Lodges announced plans to add a second property to its portfolio in Oman. ENVI Al Sifah is set to open in late 2025 and will be located on a preserved sandy beach where a lush wadi meets the Arabian Sea. It will feature 40 luxury sea-view tents created by Tenthouse Structures, each designed to withstand the coastal climate while providing natural ventilation to ensure guest comfort. This new eco-retreat, nestled on the pristine shores of Al Sifah, only an hour away from Muscat, promises an unparalleled beach experience, connecting guests with the beauty of the Omani coastline and its rich cultural heritage. The announcement comes just weeks after ENVI announced its entry into the Sultanate with mountain ecolodge ENVI Al Jabel Al Akhdar. The ecolodge, owned by a consortium of Omani investors, will include common facilities such as a restaurant serving seafood and locally sourced cuisine, a wellness centre, a swimming pool, a kids’ club, and an activities centre. Outdoor spaces will be available for fireside theme nights and will include an open-air beach cinema. Experiences curated at the ecolodge will connect guests to the Omani culture and include dhow restoration and cooking workshops. For relaxation, meditation and yoga sessions will be offered, while adventure enthusiasts will be able to enjoy kayaking, snorkelling, paddle boarding in the Gulf of Oman, hiking, and the opportunity to discover nearby Bandar Khayran, a hidden gem beach known for its breath-taking views and sustainable fishing. ENVI Lodges is committed to sustainable tourism and will implement eco-friendly practices, including renewable energy sources, water conservation, recycling, and waste management programmes. The company also aims to engage and support local communities, starting with the rehabilitation …

With TravTalkME as the media partner, the Hospitality Sales and Marketing Association International – Middle East (HSMAI ME) kicks off its sixth edition of  ROC Middle East Commercial Strategy Conference from 28 to 29, November 2023 to boost the Middle East’s hospitality sector. With the finest leading industry leaders under one roof, this year’s conference aims to take the Middle East hospitality sector to the next level where attendees can expand their network by connecting with trailblazers and peers, gain insights from seasoned professionals and learn about the latest trends and strategies. “The 6th annual ROC Middle East Commercial Strategy Conference is a unique gathering of industry pioneers, where competitors unite to shape the future and elevate their skills. It’s the pulse of innovation in the hotel industry, bringing together all the commercial thought leaders from sales, marketing, revenue management, distribution, hotel brands, and owner groups here in the region to share current and future trends. The conference will feature a range of topics, discussions, and best practices, led by world-class regional and international experts,” said Mona Faraj, Managing Director of the Middle East chapter of HSMAI. “This year’s ROC Middle East Commercial Strategy Conference is more than just an event; it is a catalyst for innovation and collaboration in the hospitality industry with global standards in mind. Here, we break down competitive barriers and come together as a community, committed to setting new standards of excellence and driving the future of hospitality forward,” added Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI). “We at Atomize are honored to be the Platinum Sponsor and delighted.” The 6th annual ROC Middle East Commercial Strategy …

SalamAir announces that they will operate flights from 17th December from Muscat to Lucknow. The service will operate five times a week, with flights scheduled for Wednesday, Thursday, Friday, Sunday, and Monday. This route expansion provides excellent connectivity to all GCC destinations, including Kuwait, Bahrain, Dammam, Jeddah, Riyadh, Doha, Dubai, and Fujairah.

COP28 will witness world leaders gathering in the UAE which will open new chapters in tourism. Mohamed Abdalla Al Zaabi, Group CEO, Miral shares the importance of this gathering to the tourism sector. “In a few days, the highly anticipated COP28 UAE will convene with world leaders and policy makers right here in the UAE in a bid to accelerate global efforts towards Net Zero and carbon neutral goals. These conversations are more critical than ever for the tourism industry, which is responsible for approximately 8% of the world’s carbon emissions. The UAE has played an increasingly crucial role in the fight against global warming, from committing to Net Zero by 2050 to marking 2023 as the Year of Sustainability. To ensure such endeavours go a long way in creating a positive impact on our people and the planet, our tourism ecosystem must make concerted efforts to keep sustainability high on the agenda and mitigate the overall effects of climate change. It’s inspiring to witness several industry pioneers across Abu Dhabi already rising to this challenge. A comprehensive sustainability framework by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is enabling industry partners to apply sustainable practices across their operations and pledge towards Net Zero carbon events by 2050. In addition, the opening of Abu Dhabi Airports state-of-the-art Terminal A is spearheading a new chapter in the Emirate’s sustainable economic development. As a key player within the tourism industry, Miral has long been committed to this positive transformation. Sustainability is an integral part of our vision to deliver growth across the leisure, entertainment, and tourism sector. We define our success by creating a positive impact on …