‘At the Top’, Burj Khalifa gets a digital makeover

At the Top, Burj Khalifa gets a digital facelift with a series of innovative technology experiences. As the guests set to start the Burj Khalifa journey, the ambience changes; white gradient glass walls provide an illusion of clouds, highlighting the heights they will scale soon and give a first glimpse of a 4-metre illuminated model of Burj Khalifa. Here, a giant video wall creates a ‘movement art’ of all visitors. Sensors gather the presence of every visitor, his location and turn them into real-time digital art.

The replica of Burj Khalifa comes to life with digital projections in four different themes. The view of the Burj Khalifa model is hidden from the central reception area by ‘magic glass’ – a technological application enabling visitors on the outside to get just a glimpse of the model.

Ahmad Al Falasi, Executive Director – Group Operations at Emaar Properties, said, “We have leveraged the latest advancements in digital technology to ensure that every visit, every time, by anyone will assure them delightful surprises. The spacious, aesthetic and digitally enhanced reception will significantly add to the convenience of our visitors from across the world.”