Aleph Hospitality has signed the management contracts for three hotels in Kenya. The hotels, Boma Nairobi, Boma Inn Nairobi, and Boma Inn Eldoret, are owned by Red Court Hotel, a subsidiary of Kenya Red Cross Society. Managed under Red Court Hotel’s homegrown Boma brand until now, Dubai-based Aleph Hospitality has been appointed to manage the properties and turn them into profitable assets once again. As part of the agreement, Aleph Hospitality has pledged financial support to the Kenya Red Cross, by donating a percentage of fees it earns from the hotels to local charitable initiatives.
Bani Haddad, Founder and Managing Director of Aleph Hospitality, commented, “We are delighted to take over the management of the three Boma hotels in a deal that further strengthens our presence in Kenya. We are committed to working with the owners to turn around the fortunes of these wonderful hotels and proud to support local humanitarian projects being run by the owner through the Kenya Red Cross”.
Dr. Abbas Gullet, Founder and Chairman of Red Court Hotel and former Secretary General of Kenya Red Cross, added: “We are thrilled to be working with a professional hotel management company that understands both the global hotel business and our local hospitality market. All profits from Boma Nairobi, Boma Inn Nairobi and Boma Inn Eldoret fund the Kenya Red Cross Society and we are confident that together we can re-establish successful hotel businesses that will help support this great cause”.
Haddad added, “We understand the Kenyan hospitality market exceptionally well and have seen an increase in demand for our management services during the Coronavirus pandemic, as owners in Kenya seek international expertise to help them manage costs, boost revenue and drive profits from their hotels. As a third-party management company, we are able to do this while also enabling owners to have more visibility into their operations and better flexibility with contractual terms”.