Abu Dhabi delegation visits ITB China to reinforce its popularity

DEPARTMENT OF CULTURE AND TOURISM - ABU DHABI TO LEAD DELEGATION TO ITB CHINA IN BID TO BOOST INBOUND TOURISMThe Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) led a delegation of partners and stakeholders to the ITB China in a bid to capitalise on and reinforce the emirate’s popularity with Chinese travellers. The Department was joined by five key stakeholders at the travel and tourism fair, which is being held at the Shanghai World Expo and Exhibition Centre from May 16-18, including Etihad Airways, Louvre Abu Dhabi, Miral, Nirvana Travel & Tourism, and Omeir Travel Agency. Inbound visitor arrivals from China have seen dramatic rises over recent years, with the number of hotel guest rising almost 40 per cent in 2017 compared to the previous year. The first quarter of 2018 has also seen China maintain its position as leading international hotel guest supplier, with more than 127,000 Chinese staying in the emirate – an increase of 31% compared to the same period in 2017.
Mubarak Al Nuaimi, Director Promotions & Overseas Offices, said, “China is our number one overseas market for guests, with huge increases over the past couple of years. The first quarter of this year has continued this upward trend, with more than 30 per cent growth compared to the same period in 2017.”
“These gains have been the result of the sustained attention we have given to our Chinese market, with initiatives such as sending our Discover Abu Dhabi roadshows and Abu Dhabi Week events to the country, as well investing in a targeted digital campaign in China,” Al Nuaimi said.