The International launch of ‘Taste France’ at Gulfood 2020 will reinforce already well-established relationships between French and Middle Eastern companies. Business France will be supporting business opportunities between French producers and importers, key buyers and food industry experts visiting Gulfood. This year, 80 French exhibitors will be part of Gulfood, the world’s largest annual food and beverage trade exhibition. This show will be the opportunity to announce the international launch of France’s F&B dedicated brand- ‘Taste France’.
Within France global commitment to share French way of life, Taste France aims to specifically promote F&B products worldwide. French gastronomy quality is recognised all over the world; Taste France takes a step further by gathering F&B industry players around their common interests. From the perspective of claiming a joint identity for all French F&B companies while promoting the diversity of their products besides their ability to innovate, Taste France also strengthens the approach of the French offering by communicating on conviviality and sharing principles.
Christophe Lecourtier, CEO, Business France, commented, “France has been a partner of Gulfood since its beginning in 1987 and I have to admit that the global dimension of this show that kept growing ever since firmly influenced our choice to unveil Taste France here in Dubai, as this event perfectly fits with the international ambition of Taste France, which is to unify and promote the whole French Food & Beverages industry.”