Tourism Breaking News
Singapore Tourism Board (STB) announced the launch of the SingapoReimagine MICE Virtual Show, the first such collaboration between STB and local MICE players. Organised by STB, the two-day event will be held from 3 to 4 March 2021 and is part of Singapore’s efforts to catalyse the MICE industry’s recovery and generate business opportunities for our partners. About 700 participants are expected at the show.
Dr Edward Koh, Executive Director (Conventions, Meetings & Incentive Travel), Singapore Tourism Board, said, “Singapore has started its journey to reimagine the future of business events, and we are doing so in partnership with our MICE industry to push new boundaries using technology and creativity. The SingapoReimagine MICE Virtual Show demonstrates how we are transforming industry models to seize new opportunities, and underlines our reputation as a safe, trusted and innovative destination for business events.”
Kenny Goh, founder of MICE Neurol, said, “Singapore has both the physical and digital infrastructure to be the centre of global events and we hope to do our part to reignite the MICE industry and continue to brand Singapore as a leading MICE destination.”
Francis Tan, Director of MICE Depot said, “Partnering STB for this event has allowed us to showcase our technical know-how in creating digital content for events and also enabled us to sharpen our skillsets. With the COVID-19 pandemic, we saw a need to pivot and adapt our business. As such, we invested in the development of our own in-house event studio and created internal training programmes to equip our employees with skillsets for broadcasting events in order to create quality virtual and hybrid events.”
Jamie Koh, founder of Brass Lion Distillery, said, “For this event, we’ve created a gin-tasting followed by a hands-on cocktail making session for participants to learn about the Brass Lion brand in a more engaging way.”
Chef Malcolm, Candlenut, said, “I am happy to be able to connect with local and international foodies through this platform. For this culinary masterclass, I will be whipping up one of my simplest dishes and sharing a slice of the Peranakan culture in Singapore in the way I know best – food.”
