“5% growth in global tourism during 1st half of 2025 compared to the same period in 2024,” HE Midfa

The 12th Sharjah International Travel and Tourism Forum (SITTF) officially commenced under the theme ” New Waves of Tourism Spectrum.” His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA in his opening speech emphasized that the tourism and travel sector is one of the most influential economic industries globally. Quoting the UN Tourism’s World Tourism Barometer report, he highlighted a 5% growth in global tourism during the first half of 2025 compared to the same period in 2024, despite existing challenges. Additionally, he noted that international tourist arrivals reached approximately 690 million between January and June 2025, representing an increase of 33 million from the previous year. Organized by the Sharjah Commerce and Tourism Development Authority (SCTDA) and in strategic partnership with the Sharjah Investment and Development Authority (Shurooq). The opening ceremony was attended by His Excellency Sheikh Mohammed bin Saud Al Qasimi, Chairman of the Sharjah Finance Department, alongside a host of prominent figures, officials, and representatives from government and private entities in the tourism sector, as well as members of the media. The event began with the UAE national anthem, followed by a visual presentation outlining the forum’s objectives and key session themes. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, then delivered the opening speech, welcoming the forum’s participants and attendees. The event features global experts, creative industry leaders, and policymakers to discuss and explore the latest trends in global tourism and how modern technologies can be harnessed to improve visitor experience and promote sustainability in the industry.
Al Midfa stated that Sharjah continues to advance in digital transformation and sustainable innovation within the tourism sector, aided by visionary leadership that prioritized infrastructure development and the adoption of smart solutions. These advancements have elevated visitor experiences, showcasing the emirate’s unique diversity in culture, nature, and environment—positioning Sharjah as a vibrant, inspiring, and authentic destination.
He also pointed out that SITTF serves as a key platform for dialogue, bringing together global experts, speakers, and decision-makers to discuss cutting-edge trends in sustainable tourism and digital innovation. The forum also provides a platform to present successful global practices and explore new technologies that drive industry development.
The 12th edition of SITTF featured a keynote speech from the Guest of Honor, representing the UAE Ministry of Economy and Tourism, delivered by H.E. Abdulla Al Saleh, the Undersecretary of the Ministry. His Excellency praised the pivotal role of the Sharjah Commerce and Tourism Development Authority in supporting and advancing the country’s tourism sector through the launch of pioneering initiatives and innovative projects. These efforts have contributed to diversifying the tourism product, enhancing its quality, and highlighting the rich cultural and natural environment that characterizes the emirate.
His Excellency emphasized that the UAE has set a global benchmark in developing an innovative and competitive tourism sector, enabled by the support of the visionary leadership. This forward-thinking approach aligns with emerging trends in innovation, digital technology, and artificial intelligence. He noted that these efforts have significantly enhanced the quality of tourism experiences and elevated services for visitors from around the world, he highlighted that the tourism sector has attracted investments totaling AED 28.8 billion in 2023, increasing to AED 32.2 billion in 2024, with projections forecasting a rise to AED 35.2 billion by 2025.
He further added that the tourism sector experienced remarkable growth in 2025, reflecting the strength and synergy of efforts between federal and local entities and the private sector. Hotel establishments generated revenues of AED 26 billion during the first half of the year, marking a growth of 6.3%. Additionally, these establishments welcomed more than 16 million guests, achieving a 5.5% increase. The number of occupied hotel nights rose to 56 million, with a growth rate of 7.3%.