25th Dubai Shopping Festival kicks off today

The 25th edition of Dubai Shopping Festival (DSF) will launch an event at Burj Park, Downtown Dubai on December 26 and 27, 2019. The eagerly-anticipated shopping festival will run for 38 days until February 1, 2020; bringing the city together for a non-stop calendar of thrilling entertainment, promotions and chance to win big. Dubai Shopping Festival will commence with a 12 hour sale; which offers 25 to 90 per cent off at six of Majid Al Futtaim’s (MAF) malls on December 26, until midnight. In addition, mall-goers spending over AED 300 at any of the participating stores will be eligible to become one of the 25 winners of MAF gift cards worth AED 10,000. Participating outlets include Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, My City Centre Al Barsha and City Centre Al Shindagha.

Stay tuned for a world-class fireworks display, brought to you by DSF and Al Zarooni Group, that will take to the skies specifically for the opening celebrations on December 26 at The Beach, La Mer, Al Seef, Dubai Festival City Mall and Dubai Creek. And that’s not all – the fireworks displays will continue at specific locations across Dubai throughout the festival in true DSF fashion. Cheb Khaled, Sherine Abdel Wahab and emirati singing sensation Hussain Al Jassmi will perform on DSF launch day at Burj Park, while British pop star and former One Direction member Liam Payne, and singer-songwriter Jorja Smith will wow audiences on December 27.