Three-day Super Sale begins as Dubai thrives on retail tourism sector

The three-day Super Sale is back, offering everyone the chance to take advantage of super savings on top brands from the world of beauty, fashion, electronics and much more. Running from November 22-24, shoppers can grab discounts of up to 90 per cent on a wide range of items at over 1,500 participating outlets. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), in conjunction with strategic partners across the city, key retailers reveal the importance of the sale for Dubai’s retail economy.
Fuad Mansoor Sharaf, Managing Director, Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman), said, “Previous three-day Super Sales, in line with the Dubai Retail Calendar, have attracted thousands of people to Majid Al Futtaim’s shopping malls, and have proved to be successful as a key driver for Dubai’s tourism proposition. As a strategic partner of DFRE, we will deliver an unbeatable shopping experience at all our malls in Dubai this November and will continue to support anchor retail activities and exclusive experiences.”
Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls, commented, “This year’s three-day Super Sale at Dubai Festival City Mall is going to be bigger than ever before. We are giving away instant cash rewards to all shoppers who buy our newly-launched Festival City Gift Card over the weekend. In collaboration with our valued retail partners, we are excited for a weekend filled with promotions and good value for our shoppers.”
Patrick Bousquet-Chavanne, CEO, Emaar Malls, said: “The three-day Super Sale is a great opportunity to explore the best in store by our retailers, more so as it coincides with the 10-year celebrations of The Dubai Mall. Visitors can look forward to having their best-buys, especially with the upcoming festive season, from the largest collection of retail outlets. We are also pleased to offer our customers the unbeatable opportunity to earn double the Skyward Miles as part of the Emaar Malls Rewards Programme on purchases made during these three days, in addition to enjoying a stellar line-up of entertainment and activities. The three-day Super Sale will further contribute to energising Dubai’s retail sector and support the vision of the leadership to establish the city as a global hub for retail, tourism and leisure.”