Tourism Breaking News
Victor announced its commitment to delivering its pioneering climate action strategy in the MENA region. Together with partner Neste, the world’s leading producer of Sustainable Aviation Fuel (SAF), the sector leader is committed to transforming the business aviation landscape in the Middle East and North Africa (MENA) region, by leveraging its learnings from nearly two years’ success in offering SAF directly to private jet flyers worldwide. Focusing on a continued campaign of education and awareness, Victor aims to shift the needle on two core metrics: driving an uplift in voluntary SAF demand from the region’s business aviation flyers and encouraging the adoption of its SAF blueprint by other business and commercial aviation companies across MENA. Having recently relocated its headquarters to Abu Dhabi from the UK, Victor is deepening its commitment to the region and reinforcing its strategic focus on climate action within the MENA markets. The company will build on the success of its ‘Pay Here, Use There’ model, allowing members to purchase Neste MY Sustainable Aviation Fuel™ for every private jet booking – regardless of departure airport. The key learnings from Victor customer behaviour have been encouraging: 1 in 5 private aircraft charterers are willing to pay an additional c.4,500 AED for SAF per booking, providing an average carbon emission reduction of 1.5 tonnes. The average amount of Jet-A fossil fuel Victor customers choose to replace with SAF is 30% per booking. Victor’s aim in 2024 is for at least 1 in 5 MENA customers to buy SAF for their jet charter bookings. This voluntary solution and the SAF purchases it is enabling, is helping to establish a critical new sustainable aviation fuel supply chain, which is necessary …
Read More »Victor leads transformation in MENA private aviation sector enabling all flyers across both business and commercial aviation to credibly reduce their carbon emissions from flying
