Tag Archives: Yas island partners

Yas island partners recreate the destination in metaverse

A coalition of key Abu Dhabi entities, including the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), Aldar, Miral, twofour54, Abu Dhabi Motorsports Management, Flash Entertainment and Yas Island, have come together to take Yas Island into the metaverse, as a first phase in placing Abu Dhabi in the virtual world. This pioneering initiative is a first for the UAE in recreating an entire physical destination across multiple world-leading immersive 3D platforms. The result will be a full-featured metaverse ecosystem, allowing visitors from all over the world to access the joys, wonders, and attractions of Yas Island from home. The Yas Island Metaverse is a collaboration between DCT Abu Dhabi, Aldar, Miral, twofour54, Abu Dhabi Motorsport, and Flash Entertainment. The virtual experiences conceptualised by these dynamic businesses will enable users to gather, socialise, play, create, and transact. From building and purchasing digital homes, to discovering cultural attractions, to enjoying theme park adventures, special events, premier golf courses, and a world-class motorsport racing circuit, individuals will be able to experience all that Yas Island has to offer in a digital-first journey. Customisable avatars and surprise rewards will be part of every user’s personalised adventure. His Excellency Saood Abdulaziz Al Hosani, Undersecretary at DCT Abu Dhabi, said: “Innovation is central to DCT Abu Dhabi’s commitment to be at the forefront of what is possible.  With the Yas Island metaverse, we are inviting the world to experience the excitement of Abu Dhabi’s incredible leisure and entertainment destination – virtually –  like never before. As the emirate’s offerings evolve, this project provides a new and compelling perspective which allows the world to discover Abu Dhabi in their own time and space. …

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