Tag Archives: worldwide

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) concluded its Annual Overseas Conference, a significant event bringing together representatives from DCT Abu Dhabi’s international offices and key global tourism partners from Abu Dhabi. The conference served as a platform for collaboration, strategy alignment, and information-sharing aimed at driving Abu Dhabi’s tourism growth across various international markets. The Annual Overseas Conference provided a dynamic platform for key tourism stakeholders in the emirate to engage with DCT Abu Dhabi’s overseas representatives from key international markets, including the UK, India, Germany, and the GCC, with a focus on optimising Abu Dhabi’s global presence. DCT Abu Dhabi shared strategic insights into the emirate’s Tourism Strategy 2030 and presenting new initiatives and offerings which will support long-term tourism growth. Attendees participated in market-specific networking sessions, fostering tailored collaborations that address the unique needs of each target region. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “The Annual Overseas Conference enables DCT Abu Dhabi to strengthen relationships with our valued partners, align on strategic objectives, and explore new avenues for enhancing Abu Dhabi’s appeal globally. Through these interactions, we are committed to delivering compelling experiences and ensuring Abu Dhabi remains a top destination for travellers worldwide.” This event underscores DCT Abu Dhabi’s dedication to meaningful partnerships and accelerating tourism industry growth, aligning with the emirate’s goals to position Abu Dhabi as a premier destination for culture and leisure.

Dubai College of Tourism (DCT)  has partnered with Coursera to reach 155 million learners worldwide. Through this collaboration, DCT will introduce 16 new courses focused on essential skills in the tourism and hospitality sectors, including hospitality marketing, budgeting and events, revenue management, inventory management, front office operations, housekeeping, and many more. The global hospitality sector is expected to grow to $4.99 trillion in 2024, with a compound annual growth rate of 6.8%. In the GCC, the industry is set to grow at a CAGR of 7.5% between 2023 and 2028, reflecting the region’s continued investment in the sector. With this growth comes a rising demand for skilled professionals, underscoring the need for targeted education. This partnership with Coursera helps address the talent gap in the industry and supports efforts to equip learners across the region and beyond with the skills needed to thrive in one of the world’s fastest-growing industries. Essa Bin Hadher, General Manager of Dubai College of Tourism, said: “Our partnership with Coursera represents a significant advancement in our mission to provide world-class tourism and hospitality education, aligned with Dubai’s vision to become a global hub for business and tourism. By leveraging Coursera’s cutting-edge platform and our expertise in tourism and hospitality training programmes, we are confident that our 16 new courses will make a meaningful impact on the careers of learners worldwide. This collaboration also underscores our commitment to inclusive education and our dedication to shaping the future of the industry. Together with Coursera, we aim to contribute to the talent pipeline, fostering a new generation of tourism professionals equipped with the skills and knowledge to excel in a rapidly evolving landscape.” “This partnership with the Dubai …

Singapore Airlines (SIA) launched its latest global brand campaign, which will run on television, print, digital, out-of-home, and social media platforms. Titled Welcome to World Class, the campaign reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey. This is epitomised by SIA’s iconic cabin crew in the 90-second campaign video, which highlights their varied and personal experiences with people and cultures from around the world. The inimitable connection that they have with the Airline’s customers, along with their distinctive combination of empathy and confidence, enable SIA to deliver its world-class in-flight service on a daily basis. Mr Lee Lik Hsin, Executive Vice President Commercial, Singapore Airlines, said: “At Singapore Airlines, service excellence is deeply ingrained in our DNA and our customers are at the heart of everything we do. This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey. Our award-winning cabin crew are central to this promise, with their rich and diverse experiences, as well as their dedication to customer service, having a positive impact on everyone around them.” Directed by filmmaker Liz Murphy, the uplifting video was filmed in Singapore, Auckland in New Zealand, Barcelona in Spain, Mumbai in India, and Shanghai in China. The Airline conducted in-depth research to measure its global brand perception, and used the findings to create a campaign that aims to resonate with customers around the world. SIA’s Welcome to World Class campaign video  and brand advertisements are available at https://bit.ly/3XU6kdJ.