Tag Archives: World tourism awards

The 36th World Tourism Film Awards gathered leaders from the tourism and creative industries to celebrate the year’s most inspiring and innovative tourism campaigns. Held in Valencia, Spain, the event showcased the power of storytelling, honoring productions that set new standards in tourism promotion and elevated the global industry. This year’s awards recognized 27 outstanding productions from 16 countries as the World’s Best Tourism Films in the five competitive categories of City, Region, and Country Promotion, Tourism Products, and Tourism Services. These winners emerged at the top of the CIFFT Rankings, which gather the world’s most awarded tourism videos and campaigns and highlight industry trends. Switzerland Tourism led the accolades with “The Ride of a Lifetime”, featuring the charismatic duo Roger Federer and Trevor Noah. This standout campaign achieved dual recognition, winning World’s Best Tourism Film as first place in the Tourism Products category and the newest CIFFT Tourism Press Award, a special accolade defined by an international panel of travel journalists. Switzerland Tourism also claimed the first and fifth places in the Country Promotion category with two other promotional videos. Other notable winners included Visit Sweden’s viral campaign, “Sweden (not Switzerland),” which claimed second place in the Country Promotion category, and Tourism Business Council of South Africa’s “Tourism in South Africa with Trevor Noah,” which took third place. These campaigns exemplify how the use of humor can drive tourism interest and engagement on a global scale. Representing Canada, Travel Alberta took first place in Region Promotion and secured second in Tourism Products, showcasing the diversity and beauty of Alberta’s landscapes. Portugal emerged as the most awarded country for the second year in a row, with eight productions among the World’s …

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