Tag Archives: Visit Dubai

The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), in partnership with Beautiful Destinations, has launched the Beautiful Destinations Academy, Powered by Dubai – a pioneering professional development initiative aimed at setting new, global benchmarks for travel content creation and meeting the rising demand for skilled marketing talent within the tourism sector. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), said: “The launch of this innovative programme with Beautiful Destinations is a testament to our commitment to fostering creativity, innovation, and excellence in the tourism sector. By providing a dedicated space for content creators, we aim to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in. “This aligns perfectly with the goals of the Dubai Economic Agenda, D33, and our vision to make Dubai a leading global city for business and leisure. Thanks to a diverse range of offerings and experiences, Dubai provides an unrivalled platform for capturing creative, engaging content, and we look forward to working with Beautiful Destinations and content creators from around the world to amplify their storytelling globally.” “Dubai is a leading innovator in tourism marketing – a likeminded partner that shares our future-focussed vision” comments Jeremy Jauncey, CEO and Founder, Beautiful Destinations. “The travel industry is experiencing a fundamental shift in how destinations attract visitors. Leading research shows that 76% of travel decisions are now influenced by social media content , yet only 24% of tourism and hospitality brands have in-house teams capable of creating the calibre of content that drives engagement. The Beautiful Destinations Academy, Powered by Dubai directly addresses this gap by cultivating a new generation of specialised …

Read More »