Tag Archives: Visit Britain

VisitBritain and the Saudi Tourism Authority signed a Declaration of Intent, setting out areas of co-operation between Britain and Saudi Arabia to develop and grow tourism. The Declaration, announced during GREAT FUTURES, a major trade expo being held in Riyadh by the UK Government’s GREAT campaign in partnership with the Kingdom of Saudi Arabia’s Government, was officially signed by VisitBritain CEO Patricia Yates and the CEO of the Saudi Tourism Authority Fahd Hamidaddin. VisitBritain and the Saudi Tourism Authority will collaborate on sharing knowledge and expertise on both domestic and international tourism. H.E. Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of the Board of Directors of the Saudi Tourism Authority, said: “This agreement offers enormous opportunities for Saudi Arabia and UK to boost tourism and underlines the close relationship between the two countries. We are proud to have hosted more than 165,000 friends from Britain between January and March this year and to have welcomed 100 million visitors in 2023. “We are developing remarkable projects that celebrate our unique culture and heritage as part of our $800 billion (£640 billion) investment in the Saudi tourism industry, aiming for them to become as iconic as UK attractions like the Tower of London and Stonehenge, and we see limitless potential ahead to welcome visitors from Britain and around the world.” UK Culture Secretary Lucy Frazer said: “Our tourism industry is an integral part of what makes Britain so great, from our breathtaking landscapes and coastlines, to the treasure trove of heritage and culture to be found in our towns, villages and cities – all backed by a brilliant, dedicated workforce. “We’re committed to helping the sector keep growing from strength to …

Buyers from 18 international markets are taking part – the Gulf Co-operation Council (GCC) countries, the USA – the UK’s largest and most valuable inbound visitor market, as well as from Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the Nordic countries, South Korea and Switzerland. National tourism agency VisitBritain is gearing up to welcome more than 120 international travel buyers for a series of educational visits across Britain, as part of its flagship ‘Showcase Britain 2024’ trade event. The educational visits, underway from 27 January, are a mix of three-to-five-day itineraries to destinations across England, Wales and Scotland, showcasing to buyers and travel media the latest tourism products across Britain and the fresh and exciting experiences for visitors to come and enjoy this year. VisitBritain CEO Patricia Yates said: “We are delighted to be showcasing Britain’s outstanding destinations, tourism products and experiences to international buyers and travel press, highlighting the very best of our nations and regions to broaden travel itineraries and drive bookings. From the beauty of our coast and countryside, the vibrancy of our cities and cultural attractions to our world-class dining and accommodation, buyers will experience first-hand the quality of our tourism offer alongside the warmest of British welcomes. I know that the international buyers and media will return home in no doubt about the outstanding quality of tourism products and experiences available right across Britain.” VisitBritain’s in-country teams have worked in partnership with destination management organisations and destination management companies across England, Scotland and Wales to develop tailored itineraries* for each inbound market. The hosted visits are part of the national tourism agency’s ‘Showcase Britain’ trade mission, which gets …

Great Britain, one of the GCC’s most popular holiday destinations, invites visitors to experience the royal treatment ahead of the Coronation of King Charles III, taking place on Saturday, May 6th, 2023. From estates owned by members of the royal family; to palaces, castles and hotels with royal connections; Britain has a GREAT collection of regal experiences that are fit for a king. Castles, Palaces & Estates Sandringham Garden House – located in the Norfolk Coast of England, the country retreat is used by the Monarch and the royal family for their holidays. The garden house on the estate, listed by Norfolk Hideaways, was the former home of the queen’s head gardener and is available for rent for your clients. Hampton Court Palace Georgian House – built in 1719 at Hampton Court Palace, the Georgian House has been converted into a five-bedroom accommodation stay.  Most palace visitors are typically required to leave the palace grounds at closing, but those staying at the property can continue to explore the spectacular courtyards and gardens. Fun Fact: King Henry VIII was the most famous resident of Hampton Court Palace, along with each of his six wives. Balmoral Castle & Estate – located north of Edinburgh in Cairngorms National Park, the Scottish castle is privately owned by the Royal Family and has been a popular summer retreat for them through the years.  When the royal family is not staying at the castle, visitors can rent one of six self-catering cottages on the royal grounds. Palace of Holyroodhouse – the King’s official residence in Edinburgh and home of Scottish royal history, the Palace of Holyroodhouse stands at the end of Edinburgh’s Royal Mile and is …

VisitBritain is launching a new marketing campaign aimed at attracting visitors to Britain from the GCC region. The international GREAT Britain marketing campaign invites visitors to ‘See Things Differently’, showcasing Britain as a welcoming, dynamic, exciting and inclusive destination with a warm British welcome at its heart. The multi-media advertising campaign – called ‘Spilling the Tea on Great Britain’ – uses a play on Britain’s love of tea, through destination images and short films, to tell a fresh and exciting story about the experiences on offer showing visitors that ‘whatever your cup of tea, we’ve got it.’ From a ‘Festival’ themed tea that highlights Britain’s live music scene to a ‘Graffi-tea’ that celebrates its vibrant cities and cultural attractions. A ‘Surf’ theme shows Britain’s coastal experiences, ‘#nofilter’ its natural beauty and a ‘Monster Hunting’ tea draws inspiration from Britain’s historical discoveries and legendary myths including world-famous Nessie the Loch Ness Monster. A limited release of the themed teas, blended by British tea company Tregothnan, are set to be available for tastings at VisitBritain promotional and trade events. VisitBritain’s Interim Deputy Director Carol Maddison said: “The GCC is an important tourism market for Britain and we are delighted to be running this dedicated campaign, tapping into motivations for travel this year, to build on the strong recovery we have seen.” “Britain is packed full of new and invigorating experiences for visitors to come and enjoy, from adrenaline filled coastal and countryside adventures to iconic summer festivals, from street food tours to street art tours to afternoon teas with a magical twist. By showing our warm British welcome and telling the story of our vibrant and varied destinations we want to inspire …

The educational trade visits, underway from 28 January, are a mix of three-to-five-day itineraries to destinations across England, Wales and Scotland, showcasing the latest tourism products to international buyers and that Britain is packed full of fresh and exciting experiences for visitors to come and enjoy right now. Buyers from 16 international markets are taking part in the educational visits including representatives from the UK’s three largest inbound markets the USA, France and Germany, as well as from Australia, Belgium, Brazil, Canada, China, Japan, the Gulf Co-operation Council (GCC) countries, India, Italy, the Netherlands, the Nordic countries, South Korea and Spain. VisitBritain CEO Patricia Yates said: “We are delighted to be showcasing Britain to international buyers to drive bookings. From the beauty of our coast and countryside to the exciting variety of our cultural attractions to our world class dining and accommodation, buyers will experience first-hand the warmest of British welcomes and the outstanding and varied tourism products on offer.  Working with the international travel trade is crucial to ensuring they are ready to sell Britain, as well as to broadening travel itineraries, encouraging visitors to explore further and stay longer.” VisitBritain’s in-country teams have worked in partnership with destination management organisations and destination management companies across England, Scotland and Wales to develop itineraries tailored to each market. All itineraries include London before the buyers embark on visits to destinations including Manchester, Liverpool and the Lake District; Bath, Bristol and the Cotswolds; Newcastle and Northumberland; Cambridge; Somerset; the West Midlands; the English Wine Region; Edinburgh; Cardiff and other regions of Scotland and Wales. The hosted visits are part of the national tourism agency’s ‘Showcase Britain’ event, which gets underway with …

Britain’s national tourism agency, VisitBritain, confirmed its participation in the upcoming fifth edition of the Gulf Travel Show 5.0 on 28th and 29th September 2022 under the theme sustainable tourism. As part of their B2B strategy for the year 2022/23, VisitBritain is looking to expand their travel trade footprint in GCC markets, share the latest trade tools featuring key destinations, experiences products as well as to recover key account management and gather insights about the potential of each GCC market following Covid-19. VisitBritain GCC Country Manager, Tatiana Khoreshok said: We are very excited to be part of the fifth edition of the Gulf Travel Show as it aligns perfectly with our objectives this year by providing a platform for us to maintain our connections with the travel trade and create new partners to encourage travel to Britain while growing our brand further in the region. Over the years, sustainability in travel, tourism and hospitality had been in the shadows working its way slowly but steadily. However, when UNWTO announced its commitment for the year on sustainability, all attention and initiatives will be to ensure that this becomes a focus across the globe. Gulf Travel Show (GTS) is the only event which was built in with a purpose. When it first started out just after the pandemic whilst most borders were still closed, it gave the travel, tourism and hospitality fraternity an opportunity to ensure that confidence is restored in the minds of the people passionate about the industry. It was also a tool which connected online GCC buyers with exhibitors from across the globe. The fifth edition or GTS 5.0 demonstrates its commitment to uphold its social responsibility to ensure …

National tourism agency VisitBritain launched a new multi-million-pound global campaign to drive inbound tourism, as Britain gears up for a year of landmark events. The £10 million international GREAT Britain marketing campaign ‘Welcome to Another Side of Britain’ was formally launched by The Rt Hon Nadine Dorries MP, Secretary of State for Digital, Culture, Media and Sport (DCMS) at a VisitBritain reception on 9 February in Dubai, UAE. The event, hosted by Dame Judith Macgregor, chair of the British Tourist Authority and Tricia Warwick, VisitBritain Director for Asia Pacific, Middle East and Africa (APMEA), was in support of the wider programme for UK National Day at Expo Dubai. Also in attendance was the British Ambassador to the UAE Patrick Moody, the Leader of Birmingham City Council Councillor Ian Ward, as well as top tourism industry and travel trade executives from India, the GCC, the West Midlands in England and international media. VisitBritain’s ‘Welcome to Another Side of Britain’ campaign is putting the spotlight on Britain’s cities, hit hard by the absence of international visitors, as well as on messages of welcome and reassurance. It is also capturing the major events this year, set to be global tourism draws, including HM The Queen’s Platinum Jubilee, the Birmingham 2022 Commonwealth Games and ‘Unboxed,’ the UK-wide celebration of creativity, to drive tourism to Britain. UK Secretary of State for Digital, Culture, Media and Sport Nadine Dorries said: “This brilliant campaign will highlight the best of the UK to the world and show that we are open and ready to welcome back international visitors.” “2022 is a fantastic time to visit thanks to major events including Her Majesty The Queen’s Platinum Jubilee, the Birmingham …