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utu, the travel tech startup, has announced a partnership with Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, in a bid to disrupt the VAT refund sector. Emirates is the world’s first airline to offer rewards on tax-free shopping. An industry first, the utu Tax Free app offers travelers the opportunity to upsize the value of their tax refund by 25% and earn 4,167 Skywards Miles for every 100 USD on any VAT or GST refund across 50 countries. Shoppers need to download the app, register for the virtual utu Tax Free Card and use the card number on any tax-free form to earn Skywards Miles. To celebrate the launch of this industry-first proposition of rewarding VAT refunds, Emirates Skywards and utu are offering 5,001 Skywards Miles for every 100 USD of VAT refund starting from 11 October 2021 to 31 March 2022. There is no minimum spend requirement or maximum Miles earning limit. Both Emirates Skywards and utu believe in delighting their customers with curated rewards for members to enjoy. “We are thrilled to have Emirates Skywards on board as our launch partner,” said Asad Jumabhoy, Co-founder and CEO of utu. “Collaborating with the Emirates Skywards team has been a seamless process focussed on giving the best to our customers,” he added. “By making a tax refund a reward, we are able to delight shoppers through value and choice while including participation across the travel and tourism spectrum, a win-win for all.” Dr Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “At Emirates Skywards, we pride ourselves on putting members at the heart of everything we do. This has enabled us to build a loyal …

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