Tag Archives: UN tourism

The 36th World Tourism Film Awards gathered leaders from the tourism and creative industries to celebrate the year’s most inspiring and innovative tourism campaigns. Held in Valencia, Spain, the event showcased the power of storytelling, honoring productions that set new standards in tourism promotion and elevated the global industry. This year’s awards recognized 27 outstanding productions from 16 countries as the World’s Best Tourism Films in the five competitive categories of City, Region, and Country Promotion, Tourism Products, and Tourism Services. These winners emerged at the top of the CIFFT Rankings, which gather the world’s most awarded tourism videos and campaigns and highlight industry trends. Switzerland Tourism led the accolades with “The Ride of a Lifetime”, featuring the charismatic duo Roger Federer and Trevor Noah. This standout campaign achieved dual recognition, winning World’s Best Tourism Film as first place in the Tourism Products category and the newest CIFFT Tourism Press Award, a special accolade defined by an international panel of travel journalists. Switzerland Tourism also claimed the first and fifth places in the Country Promotion category with two other promotional videos. Other notable winners included Visit Sweden’s viral campaign, “Sweden (not Switzerland),” which claimed second place in the Country Promotion category, and Tourism Business Council of South Africa’s “Tourism in South Africa with Trevor Noah,” which took third place. These campaigns exemplify how the use of humor can drive tourism interest and engagement on a global scale. Representing Canada, Travel Alberta took first place in Region Promotion and secured second in Tourism Products, showcasing the diversity and beauty of Alberta’s landscapes. Portugal emerged as the most awarded country for the second year in a row, with eight productions among the World’s …

According to the latest World Tourism Barometer by UN Tourism, the Middle East (+29% compared to 2019) continued to enjoy record growth this nine-month period, while Europe (+1%) and Africa (+6%) also exceeded 2019 levels. A total of 60 out of 111 destinations surpassed 2019 arrival numbers in the first eight to nine months of 2024. Some of the strongest performers in arrivals during this period were Qatar (+141% versus 2019) where arrivals more than doubled, Albania (+77%), Saudi Arabia (+61%), Curaçao (+48%), Tanzania (+43%), Colombia and Andorra (both +36%). UN Tourism Secretary-General Zurab Pololikashvili said: “The strong growth seen in tourism receipts is excellent news for economies around the world. The fact that visitor spending is growing even stronger than arrivals has a direct impact on millions of jobs and small businesses and contributes decisively to the balance of payments and tax revenues of many economies.” Global tourism set for full recovery by end of the year with spending growing faster than arrivals. Around 1.1 billion tourists travelled internationally in the first nine months of 2024, as the global tourism sector recovered 98% of pre-pandemic levels. According to the report, a full recovery from the biggest crisis in the sector’s history is expected by the end of the year, despite economic, geopolitical and climate challenges. The Americas recovered 97% of its pre-pandemic arrivals (-3% over 2019). Asia and the Pacific reached 85% of 2019 levels as compared to a 66% recovery in 2023. Asia and the Pacific has experienced a gradual though uneven rebound in arrivals since the region reopened to international travel in 2023. The summer season in the Northern Hemisphere was generally strong, with arrivals worldwide reaching 99% of pre-pandemic values …

The 9th UN Tourism World Forum on Gastronomy Tourism will take place in Manama, Bahrain, on 18-19 November, under the theme “Gastronomy Tourism: A Driver of Economic Diversification and Inclusion.” This marks the first time the Forum will be held in the Middle East. Bringing together global leaders, policymakers, industry experts, and renowned chefs, the event will emphasize the transformative power of gastronomy tourism in advancing economic resilience, inclusivity, sustainability, and building a strong image for destinations. Co-organized with the Basque Culinary Center (BCC) and hosted by the Kingdom of Bahrain, discussions will feature Ministers of Tourism from around the world and from the Middle East. Joining them will be award-winning chefs, such as Chef Alejandra Espinoza of Somos Restaurant (Ecuador), and Chef Rudolf Stefan of Konoba Pelegrini (Croatia). Key participation will include Tim Brooke-Webb, Managing Director of 50 Best, empowering chefs worldwide, and fostering a global dialogue that elevates gastronomy as a fundamental cultural, economic, and creative force. The forum will highlight key initiatives that emphasize product quality and origins, such as Jordan’s “From Farm to Fork” initiative, an example of sustainable culinary tourism, and the Collège Culinaire de France, recognized for promoting quality dining and supporting artisans committed to preserving traditional savoir-faire. The event will also showcase Grupo Sagardi from Spain, a leading hospitality group that builds on gastronomic roots to offer authentic, high-quality culinary experiences. In line with discussions on leveraging intangible cultural heritage, the forum will explore key themes such as the use of intellectual property and branding to enhance destination branding, the preservation of culinary heritage and biodiversity, and the promotion of authentic, immersive cultural experiences that engage the entire gastronomy tourism value chain. Experts …

140 leading policy makers from UN Tourism’s Committee met to discuss global challenges of tourism and the path towards more sustainable, desirable and resilient development. The 19th meeting of the Committee (CTS) brought together the elected members of the Committee from Africa, Asia and the Pacific, Europe and the Americas. Over the course of two days, special Thematic Sessions focused on the key sustainability challenges posed as the sector continues to grow, with an expected 35 billion domestic, same-day and international visitors expected to travel annually by 2030. A total of 140 leading policymakers and experts reflected in-depth on pathways for balancing growth and prosperity with inclusiveness and sustainability. UN Tourism Executive Director Zoritsa Urosevic emphasized the significance of the meeting, noting, “This is the first time that the committee has met for two days to reflect and deeply discuss strategic topics for a science based global tourism agenda, its sustainability, and future resilience.” William Rodríguez, Costa Rica’s Minister of Tourism, added, “Costa Rica is honored to host the representatives of the UN Tourism’s Committee on Tourism and Sustainability. We see it as a great challenge to lead discussions on issues that are so relevant to the environmental, social, and economic future of the member countries, always striving for tourism to follow a model of sustainable, inclusive, and innovative management, as promoted by our country.” Towards Collective and Consistent Actions The Committee on Tourism and Sustainability put the spotlight on the key sustainability-related challenges facing tourism today, drawing on the expertise of the experts and committee members under the leadership of Costa Rica. Structured in five thematic sessions, the discussions focused on: The Future of Tourism: The Committee addressed the critical balance …

The Ministers’ Summit at World Travel Market in association with UN Tourism and WTTC will see more than 50 tourism dignitaries and leaders from across the globe debate the potential for Artificial Intelligence (AI) and emerging technologies to transform the tourism industry. With an increasing demand for innovative solutions that can revolutionize how we experience and interact with destinations, the industry is on the brink of profound change as a result of technological advancements. The Ministers’ Summit, which takes place on Wednesday 6th November, will debate the transformative potential of AI and emerging technologies in shaping the future of travel and hospitality against the ethical implications of its deployment. This year the Summit, run in association with the United Nations World Tourism Organization (UNTourism) and the World Travel & Tourism Council (WTTC), will be moderated by a well-known BBC journalist, bringing together both the public and private sector, to ensure a fair but thought-provoking discussion. Now in its 18th year, this year’s Summit aligns with World Travel Market’s TravelPower campaign, which aims to convey the potential of tourism industry to drive positive change. Ministers will discuss how AI promises enhanced experiences and streamlined processes, and how to ensure that these advancements align with ethical standards. Another key discussion point will be how equitable access to AI technology is essential to prevent existing socio-economic disparities from becoming even further entrenched. Ministers will debate the best ways to bridge the digital divide, ensuring that all stakeholders, regardless of their background or resources, have access to the benefits of AI in tourism, one of the main priorities laid out in the UN Secretary-General’s report on Science, Technology and Innovation for sustainable development. WTTC …

UN Tourism and the World Sustainable Hospitality Alliance will work together to implement a common framework for Environmental, Social, and Governance (ESG) for the sector. The ESG Framework for Tourism Businesses, developed by UN Tourism in collaboration with the University of Oxford SDG Impact Lab, is aimed at helping enterprises across the sector measure and report their sustainability efforts and impacts more consistently and reliably. With this new agreement, UN Tourism will work alongside the Alliance to test the Framework, refine its indicators and relevant tools, and foster stakeholder engagement. UN Tourism Executive Director Zoritsa Urosevic says: “The ESG Framework for Tourism Businesses is set to transform the tourism sector by establishing harmonised and essential standards for companies to assess and report their sustainability efforts. The collaboration between UN Tourism and the World Sustainable Hospitality Alliance highlights how commitment and strategic partnerships can drive alignment and significant progress in ESG.” Glenn Mandziuk, Chief Executive Officer of the World Sustainable Hospitality Alliance, adds: “Collaborating with UN Tourism on the development of a harmonised ESG Framework represents a significant milestone for the global tourism industry. This partnership not only underscores our commitment to sustainability but also highlights the collective power of our industry to drive meaningful change. By establishing standardised metrics and fostering greater alignment between the private and public sectors, we are paving the way for a more sustainable and resilient future for tourism worldwide.” Partners leverage fields of expertise The partnership comes as tourism businesses face increasing pressure to disclose their ESG actions and impacts. The ESG Framework for Tourism Businesses is rooted in the Statistical Framework for Measuring the Sustainability of Tourism (SF-MST), endorsed by the UN Statistical Commission with …

Philippines welcomed over 600 global delegates of the inaugural UN Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific as it formally opened on Wednesday (June 26) at The Marquee of Shangri-La Mactan. Philippines successfully hosts first UN Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific Courtesy of the Department of Tourism – Office of Public Affairs and Advocacy. Co-organized by the Philippine Department of Tourism (DOT), the UN Tourism, and the Basque Culinary Center, the event gathered participants from UN member-states, affiliate members, and tourism stakeholders from national and international organizations. A first of its kind in Asia and the Pacific the forum seeks to become a platform to celebrate the power of gastronomy tourism by bringing together destinations and international experts in an exchange of knowledge and best practices, in order to fully harness the transformative power of gastronomy tourism, especially its benefits to local communities and the environment. Tourism Secretary Christina Garcia Frasco, UN Tourism Secretary-General Zurab Pololikashvili, BCC Director of Masters and Courses Idoia Calleja, Lapu-Lapu City Lone District Representative Ma. Cynthia “Cindi” King Chan, Lapu-Lapu City Mayor Junard Chan, UN Tourism Ambassador for Gastronomy Tourism Chef Vicky Cheng of VEA Restaurant in Hong Kong, and foreign dignitaries led the ceremonial pouring of rice into a giant pusô, a rice cake made by boiling rice in a woven pouch of palm leaves that serves as a major culinary pride of Cebuanos, one of the diverse gastronomic offerings that can be found in the Philippines. The Philippines holds the honor of hosting this inaugural UN Tourism forum, after its election as Chair of the Commission for East Asia and the Pacific during …

The Jordan Tourism Board (JTB) announced that Dr. Abdelrazzak Arrabiyat, the Managing Director of JTB, has been elected as the Chair of the Affiliate Member Executive Council of the United Nations World Tourism Organization (UN Tourism) Affiliate Member Committee (on Matters Related to Affiliate Membership). This prestigious appointment underscores Dr. Arrabiyat’s dedication to fostering global tourism and his commitment to promoting sustainable and inclusive tourism practices. Dr. Abdelrazzak brings to the position a wealth of experience and a proven track record of leadership in the tourism sector. His election is a testament to his visionary approach and the trust placed in him by the international tourism community. As the new Chair, Dr. Abdelrazzak has pledged to expand the affiliate membership, strengthen collaboration among members, and enhance coordination for the benefit of the committee. Dr. Abdelrazzak Arabiyat stated: “I am deeply honored to be elected as the Chair of the Affiliate Member Executive Council of the UN Tourism Affiliate Member Committee. This role presents a unique opportunity to work closely with our global partners to advance the interests of the tourism industry. I am committed to increasing our affiliate membership and fostering a spirit of cooperation and innovation within our community. Together, we can navigate the challenges and seize the opportunities that lie ahead, ensuring a prosperous future for all members.” Dr. Arabiyat’s vision includes leveraging the collective expertise of the affiliate members to address the pressing issues facing the tourism sector today, including the impacts of climate change, the need for sustainable tourism practices, and the recovery from the global pandemic. By prioritizing these areas, he aims to build a more resilient and dynamic tourism industry that benefits both local communities …

UN Tourism Ambassadors joined in celebrating the establishment of 2027 as the International Year of Sustainable and Resilient Tourism. At the Organization’s headquarters in Madrid, the UN Tourism leadership welcomed the Ambassadors to Spain of 24 Member States to look ahead to the seminal year. They included His Excellency Farrukh Tursunov, Ambassador of Uzbekistan, which sponsored the Resolution for the year ahead of its adoption by 86 Member States at the UN General Assembly in February. Rosario Sánchez Grau, Secretary of State for Tourism of Spain, host country of UN Tourism, was also present to mark the occasion. The adoption of the Resolution to proclaim 2027 the International Year of Sustainable and Resilient Tourism was a joint achievement. So it is only right we come together today to celebrate it welcoming the dignitaries, UN Tourism Secretary-General Zurab Pololikashvili said: “The adoption of the Resolution to proclaim 2027 the International Year of Sustainable and Resilient Tourism was a joint achievement. So it is only right we come together today to celebrate it. The year will allow us to make clear tourism’s unique ability to drive development and opportunity, while also stressing the need to ensure that the sector’s growth is sustainable in every way and resilient enough to weather future shocks and challenges.” The UN General Assembly Resolution calls on “UN Tourism to facilitate the organization and implementation of the International Year, in collaboration with Governments, relevant organizations of the United Nations system, international and regional organizations and other relevant stakeholders.”

UN Tourism announced the addition of 39 new entities from the private sector to its growing network of Affiliate Members with 7 of them from the Middle East. The 7 new Affiliate Members from the Middle East are: Amsa Hospitality Company (Saudi Arabia), Batterjee Medical College (Saudi Arabia), IFP Qatar (Qatar), Ishraq Hospitality (United Arab Emirates), Jordan Hotels Association (Jordan), Jordan Restaurant Association (Jordan) and New Perspective Media FZ LLC (United Arab Emirates) The new members combine a wide range of profiles with diverse backgrounds and types of business: 3 Destination Management Organization (DMOs), 14 for-profit companies, 10 associations and NGOs, and 7 education and research institutes, and 5 others. In terms of geographical distribution, the newly admitted members come from all the regions: 6 from Africa, 10 from the Americas, 3 from Asia and the Pacific, 13 from Europe, and 7 from the Middle. “The integration of these new leading entities reflects our ongoing efforts to strengthen the Affiliate Membership and create a diverse and inclusive network capable of significantly contributing to the UN Tourism mission. We remain committed to enhancing Affiliate Members’ satisfaction and fostering a sense of belonging through effective, mutually beneficial, win-win engagement in the Organization’s key activities and projects,” said UN Tourism Director of the Affiliate Members and Public-Private Collaboration Department, Ion Vilcu. Governments and National Tourism Administrations are increasingly partnering with UN Tourism to promote Affiliate Membership in their own countries to further invigorate their local tourism sectors and to have their leading entities connected within the largest network of its kind in tourism, which currently includes a total of 500 entities. Under the current admission procedure, the candidatures were submitted for consideration and approval of …