For the first time after the pandemic, Uganda tourism board along with their partners organized a roadshow in Dubai in collaboration with Aviareps as its Middle East representative with over 70 agents from Dubai attending the event with onsite business to business meetings. It is one of the untapped destinations in Africa and the agents present at the event were quite interested to know more about the destination, the current protocols etc. Known as the pearl of Africa, it is one of the most secure and safe countries in the Great Lakes region. It is a destination which you can travel at any time of the year due to the good weather and visas are open to most nationalities. Lily Ajarova – Chief Executive Officer – Uganda Tourism Board shared, “We are here as Uganda, the pearl of Africa. Uganda is known as the pearl of Africa because of the diversity that we have in this one small country in Africa which is well linked with the rest of Africa is right at the heart of Africa. The distance from Uganda to Cape Town is the same as Uganda to the northern points of Africa and every iconic attractions, features that you would get in any part of Africa, you will be able to experience it in Uganda. The culture, diversity of culture that almost represent the whole of Africa as well so its about having Africa in this one little country that is what we are showcasing in Dubai, in UAE and the whole region is a very important market for us. This region has been an emerging market for us in the last few years and we are …
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