Tag Archives: Uganda rebrands tourism strategy

Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media event held at the Sheraton Jumeriah Beach Resort in Dubai. The launch was conducted in the presence of the Honorable Tom Butime, Uganda’s Cabinet Minister for Tourism, and resulted in the United Arab Emirates becoming the first international market to experience the launch of Uganda’s new and improved brand. The extravagant open air evening event saw an impressive turnout with more than 90 key industry stakeholders, professionals, media and travel bloggers flocking from around the Emirates and GCC countries, to learn more about the intriguing destination that is Uganda. Speaking at the launch and heading a delegation of tourism officials and key professionals from the Ugandan tourism industry, the Minister for Tourism, Wildlife and Antiquities, the Honorable Tom R Butime said: “Uganda is extremely excited to launch our revitalized brand and travel offering to the world, and we are thrilled to do that here in Dubai, where the UAE and surrounding Gulf States are a priority tourism market for Uganda. Through our continuous promotional efforts in the region and participation in Expo 2020 Dubai over the last six months, we have developed the necessary networks and offerings to ensure Uganda is positioned as a top holiday destination for travelers from the UAE and GCC seeking meaningful and unique once in a life time experiences.” Ms. Lilly Ajarova, Chief Executive Office, Uganda Tourism Board added: “The new brand promise seeks to re-emphasize Uganda’s rare and precious range of tourism attractions that can all be found in one destination and based on pillars …

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