Tag Archives: UAE genZ

Two in five intend to take an international trip in the next 12 months as compared to three in ten who want to travel domestically. As global travel opens up after two years of restrictions amidst the pandemic,  YouGov’s latest report “Youth of Today, Travel of Tomorrow” reveals more than two in five Gen Zs (those aged 18-24 years) in the UAE (43%) said they intend to travel abroad for leisure in the next 12 months, with intent for international travel within this cohort being one of the highest across the globe. The report aims to understand Gen Zs globally, explores what matters to them as well as uncovers their expectations from travel, and identifies the best ways to connect and engage with this generation of travellers. Data from the whitepaper shows that three quarters of Gen Zs across the globe plan to undertake some form of travel in the next 12 months (75%). By comparing Gen Z’s future intent to take domestic or international vacations across 25 surveyed markets, we find that those in Asian countries like Indonesia (57%), Thailand (55%) and Malaysia (54%) have a greater desire to vacation domestically in the next 12 months. On the other hand, those in Europe, particularly Germany (50%), Denmark (47%) and France (43%), are more inclined to go for an international vacation. Gen Zs in the UAE stand out in terms of international travel sentiment, with a higher proportion planning to take an international trip than domestic in next 12 months (43% VS 30%). For this study we connected research from our syndicated solutions including, YouGov Global Travel Profiles, YouGov Global Profiles, and YouGov BrandIndex whilst also leveraging YouGov Custom Research. …

Read More »