Tag Archives: TTMplus

Chattan Kunjara Na Ayudhya, TAT Deputy Governor for Marketing Communications, explained about the expansion to new markets such as Jeddah, Riyadh and Dammam in Saudi Arabia, and Abu Dhabi, Dubai and Ras Al Khaimah in the United Arab Emirates at the Thailand Product Update for buyers and media attending the Thailand Travel Mart Plus (TTM+) 2023. The Tourism Authority of Thailand (TAT) underlined quality, and experience-based tourism among key elements of Thai tourism products and services as part of its strategic move to transform Thailand’s tourism towards high-value and sustainable tourism.  He further reiterated, “TAT is illustrating Thailand as offering meaningful-driven travel to improve visitors’ experience. Encompassing discovery, transformation, fulfilment, and engagement between people, cultures, and nature, this underscores TAT’s direction to making a destination for protecting the country’s vast natural and scenic beauty and instigating a range of environmental initiatives.” Key elements of tourism products and services that reflect TAT’s overall strategies have included luxury tourism experiences, wellness tourism, and tourism towards sustainability. Highlights for luxury tourism experiences include Live the Bangkok Life and Relaxing Phangnga plus Youthfully Phuket, while for wellness tourism, Thailand’s wellness possibilities include family-friendly wellness breaks in Chiang Mai; and immunity booster vacations in Ko Samui, Surat Thani. Thailand’s tourism towards sustainability comprises a wide range of destinations and activities that deliver sustainability experiences, including exploring local community by bike at Bang Krachao, Samut Prakan; adventurer travel in Umphang, Tak; slow life at low- carbon destination on Ko Mak in Trat; and exploring the Little Amazon and surfing at the Memories beach in Takua Pa, Phangnga. TAT is also developing a national drive that encompasses the entire Thai tourism industry with the development of the …

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