Tag Archives: travel technology

Saudi Arabia-based Adeera has signed a new agreement to use transformative travel technology, Amadeus Digital Media. Through advanced omni-channel advertising strategies, Adeera’s brands will be able to better target travelers at the moments they are most likely to book, across paid search, display, and social media. Thomas Grunder, Chief Commercial Officer at Adeera, says: “Using Amadeus’ market intelligence, we will be able to refine our outreach and offer travelers more compelling reasons to choose Adeera. The ability to integrate marketing, distribution, and data insight into a single platform stands out as a significant advantage. “Beyond the product, we appreciate the partnership approach with Amadeus and the opportunity to grow together as Adeera’s brands are being built. This mix of technology and collaboration provides us with the foundation we need to achieve our ambitious growth goals.” Adeera is working to transform hospitality in Saudi Arabia, showcasing the kingdom’s rich tradition of hospitality through locally inspired brands. As hospitality marketing evolves, the brand, backed by the Public Investment Fund, will harness data and technology, not just to reach travelers, but to truly understand and inspire them. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus adds: “By using the data-driven marketing capabilities of Amadeus Digital Media, Adeera can seamlessly launch and optimize campaigns across multiple channels, ensuring its properties are visible to travelers at key decision-making moments. “Recent campaigns using Amadeus Digital Media have helped hotels and destinations achieve double-digit growth in direct bookings and occupancy, while lowering marketing costs. Together, we can set new benchmarks for excellence by creating meaningful, personalized experiences that connect with each traveler.”

Jazeera Airways has partnered with travel technology provider Amadeus to deploy Amadeus Segment Revenue Management Flex (Amadeus SRM Flex) which connects to Navitaire New Skies via Navitaire Revenue Management Services (RMIS). This solution introduces advanced forecasting, intuitive user interfaces and experience, as well as origin and destination visualization capabilities to unlock new revenue streams and elevate the passenger experience. Paul Carroll, Chief Commercial Officer, Jazeera Airways, commented: “At Jazeera, we are working to redefine the passenger experience through digital innovation. The adoption of Amadeus SRM Flex is a transformative step in this process, empowering us to respond faster to market shifts, optimize our network with precision, and unlock greater value.” Amadeus SRM Flex will see Kuwait-based Jazeera transform from a route-based revenue management approach to a network-focused strategy, aligned with an evolving hub-and-spoke model. The solution can automate routine tasks to boost efficiency and attract new revenue opportunities. With interactive visualizations and advanced data discovery tools, Jazeera can also gain a deeper understanding of traveler preferences, while pattern recognition and real-time data streaming transform raw information into actionable intelligence. Chris Anthony, Vice President, Strategy & Transversal, Amadeus, said: “We are proud to partner with Jazeera Airways as the carrier continues to grow its position in the Middle East. By combining Amadeus’ expertise in revenue optimization with its global technology leadership, Jazeera is well-positioned to enhance competitiveness and achieve sustainable revenue growth.” Founded in 2004, Jazeera Airways is a leading low-cost carrier based in Kuwait, serving over five million passengers across a network of more than 60 destinations in the Middle East, Central and South Asia, Africa, and Europe.

flyadeal has taken another step to widen its distribution strategy by going live on the Amadeus booking platform giving travel agents access to the airline’s growing network of flights. Beginning with the domestic market – home to almost 4,000 travel agents accredited to the International Air Transport Association (IATA) – flyadeal will implement a phased rollout of the reservation tool to the trade in more countries over the next few months. When agents search for a particular route, the Amadeus GDS now displays flyadeal among the operating airlines. As a digital first airline, connecting with a global distribution system (GDS) is a significant strategic move since flyadeal launched its first flight in September 2017. flyadeal now operates over 200 daily scheduled services from bases in Riyadh, Jeddah and Dammam to more than 30 destinations across the Kingdom of Saudi Arabia and in the Middle East, North Africa, Europe and South Asia with a fleet of 42 Airbus A320 aircraft. Steven Greenway, flyadeal Chief Executive Officer, said: “Signing up with Amadeus is a historic step for flyadeal. GDS connection expands distribution of our inventory of flights and fares, and offers the wider travel agency community with instant access, convenience and booking capability through their desktop terminals. “Having scaled our operations over the years, building a strong domestic network of flights and increasingly moving into international operations, our business has evolved into more partnerships, including travel agencies which we see as a vital part of our growth story to complement our own direct booking channels.” Rogier van Enk, flyadeal Chief Commercial and Customer Experience Officer, added: “As we start off in our home market of Saudi Arabia, the Amadeus booking tool will be …

Arabian Travel Market (ATM) announced the launch of ATM Travel Tech, a fully co-located event that will debut during ATM 2026, taking place from 4–7 May 2026 at Dubai World Trade Centre. Previously a fast-growing section of the main show, ATM Travel Tech will now span two dedicated halls, highlighting the growing importance of technology in reshaping global travel. Themed ‘Travel 2040: Driving New Frontiers Through Innovation and Technology,” the event will showcase cutting-edge developments in AI, smart mobility, fintech, immersive tech, and sustainability. The new format will feature over 180 exhibitors from 30 countries, including major names like Sabre, Amadeus, Travelport, and HBX Group, alongside hundreds of tech start-ups. A central Tech & Innovation Hub (850 sqm) will house product demos, immersive zones, and the Future Stage, which will host more than 25 sessions and two pitch battles. Danielle Curtis, Exhibition Director ME at ATM, said, “ATM Travel Tech is now a platform for the boldest innovations transforming the future of travel.” This expansion comes as the global travel tech market grows toward a projected $18.6 billion by 2033.      

Wego reported a 15% year-on-year (YoY) surge in flight searches from the UAE, signalling strong outbound travel demand as residents adjust to the new school term. The data reveals a dual-track travel pattern: essential diaspora trips and short-haul, school-friendly getaways. Core diaspora destinations such as Cairo, Kathmandu, and Damascus dominate the search charts. Cairo leads with a 24.9% YoY increase, while Kathmandu shows impressive 50.8% growth, despite a 31% rise in fares. Searches to Damascus have surged 194.6% YoY, fuelled by the resumption of direct flights and easing of travel restrictions. In Europe, short-haul escapes remain popular. Yerevan leads growth with a 137.9% YoY jump in searches, driven by Armenia’s recent visa-free access for UAE residents. Tbilisi and Baku also posted gains of 11.4% and 3.8% YoY, respectively. Wego also noted a 9% YoY rise in average airfare, suggesting continued travel appetite despite increased costs. With both reunions and quick escapes shaping travel plans, Wego’s insights reflect the evolving preferences of UAE residents balancing family, school schedules, and rising travel demand.

Shiji and Amadeus announced a new partnership to offer hotel companies a full range of technology solutions in one place. This includes Property Management Systems (PMS), Point of Sale (POS), Central Reservation Systems (CRS), and tools for sales, catering, and operations. Shiji, known for its fast-growing PMS and support for food and beverage outlets worldwide, is joining forces with Amadeus, a well-respected name in travel technology. Together, they will share one image database and provide smooth, reliable service to make hotel operations easier. This partnership is more than just connecting systems. It’s about working together to give hotels the best technology and support they need to operate well and serve their guests better. By combining their strengths, Shiji and Amadeus aim to help hotels run more smoothly and deliver better experiences with trusted technology and service.