Tag Archives: Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT) is bringing back the Thailand Tourism Festival (TTF) to Bangkok’s Lumpini Park to highlight some of the fun and fascinating attractions that can be enjoyed by local and international tourists travelling in the kingdom with free admission. The Festival, which coincides with Chinese New Year 2017, will be held during January 25-19, 2017, and is expected to attract over 650,000 visitors with 90 per cent of these visitors predicted to travel in Thailand in 2017. These trips could generate up to 400 million Baht in revenue. Yuthasak Supasorn, Governor of TAT said, “Thailand has so much to offer visitors and domestic tourists, and we want this year’s Thailand Tourism Festival to showcase the unique local experiences and attractions to be found in all parts of the nation. By visiting Lumpini Park, visitors can enjoy a taste of the foods, festivals and culture found in all five regions before they choose where to travel. They can also enjoy live music, cultural shows, lucky draws, and a wonderful holiday atmosphere with the best of Thailand on show in the heart of Bangkok.”TTF 2017 is expected to attract over 650,000 visitors with 90 per cent of these visitors predicted to travel in Thailand this year, which could generate up to 400 million Baht in revenue. At the TTF 2017, activities will be organised with 10 zones that highlight Thainess from the five main regions of Thailand – the North, Northeast, East, South and Central regions. Each of the zones will have demonstrations of the local culture and cuisine. There will also be the chance to make merit by giving alms at 7:00 a.m. to 88 monks on …

The International Medical Tourism Exhibition and Conference (IMTEC), held from October 9-10, 2016 at the Dubai Exhibition and Convention Center, saw over 70 exhibitors with around 2000 visitors in total. Tourism Authority of Thailand Dubai and Middle East office “Thai pavilion” was the busiest during IMTEC 2016. The pavilion was set up with an aim to further grow the number of medical tourist arrival in Thailand from the Gulf region. Nationals of GCC countries; Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE, can enjoy their medical treatment in Thailand for 90 days without a visa. The regulation also allows a patient to have not more than 3 individuals who are GCC nationals (i.e. parents, children, spouse or maid), accompanying him or her to stay in Thailand for 90-days without visa as well. Further details are available on the website of the Royal Thai Embassy and Royal Thai Consulate in all GCC countries. This year’s IMTEC focused on both inbound and outbound medical travel experts from around the globe. Among the highlights of the event’s opening day included a presentation of a global study conducted by Medigo, a globally recognized platform for patients seeking access to hospitals around the world, that showed how healthcare providers – from small clinics to large, multi-center hospital chains, in 19 countries are turning to online marketing as a way to increase brand awareness and attract patients. His Excellency Humaid Mohammed Obaid Al Qatami, Director General of the Dubai Health Authority; and His Excellency Helal Saeed Al Marri, Director General of Dubai’s Department of Tourism and Commerce Marketing led the opening ceremonies and a walk through, welcoming the delegates and the exhibiting companies at this …

Tourism Authority of Thailand Dubai and Middle East office has named HH Sheikha Hend Al Qassimi and TV Host & model Amy Kitchingman as official tourism ambassadors of Thailand in the Middle East region. The appointment was made to coincide Tourism Authority of Thailand’s (TAT) Women’s Journey Thailand campaign that was launched on August 1, 2016. The campaign encourages women travellers from around the world to enjoy a huge range of activities, special offers, discounts and privileges as well as products and services geared to meet their needs throughout the month of August. Chalermsak Suranant, TAT Dubai & Middle East office Director, said, that they are thrilled to have HH Sheikha Hend Al Qassimi and Amy Kitchingman as official Middle East ambassador of Tourism Authority of Thailand. The appointment aims to help them further promote Thailand to women expat and local residents in the region. As part of the new contract, HH Sheika Hend Al Qassimi and Amy Kitchingman will attend several events in the Middle East and Thailand and conduct series of filming and photo shoots in Thailand to be used as official promotional materials of TAT in the Middle East.

The Tourism Authority of Thailand (TAT) is to start shifting the structure and directions of the national tourism industry towards a new value-based offer in order to position Thailand as a quality leisure destination. The Annual TAT Action Plan meeting (TATAP) held in the Northeastern province of Khon Kaen between 4-7 July, 2016, was designed entirely around how to ensure that the tourism industry can contribute to this objective. The meeting was attended by TAT executives from head offices, as well as domestic and overseas offices worldwide. The new strategic policy is designed to bring tourism, now recognised by the country’s leaders and policymakers as of one of Thailand’s most successful economic pillars, in line with the 20-year reform programme, called Thailand 4.0, being charted by the government of Prime Minister Prayut Chan-o-cha under the vision slogan, “Stability, Prosperity, and Sustainability.” Tourism is one of seven industries considered the backbone of the emerging digital economy. It also has enormous potential to contribute to the creative development of sub-sectors; such as, health and wellness, culture and heritage, and the natural environment. Hence, the new model will strive to transform Thailand’s comparative advantage into a competitive advantage.

The Tourism Authority of Thailand (TAT) and Emirates Airline, UAE’s leading airline, have signed a Memorandum of Understanding (MoU), which aims to utilise the airline’s global network to further boost inbound tourist arrivals to Thailand, by focusing on the growth of key niche markets and luxury destinations within the kingdom. Under the Memorandum of Understanding (MoU), Emirates together with Tourism Authority of Thailand will put into effect a range of joint promotions to mutually increase tourism and visibility for Thailand through the Emirates Airline Global Network. The promotions will focus on niche tourism markets such as: Green Tourism, Sport Tourism, Luxury Tourism, Weddings & Honeymoons as well as Medical Health & Wellness. The agreement also involves the possibility of launching a new route from Dubai to other key tourism destinations in Thailand such as Chiang Mai and U-Tapao in Pattaya. The agreement was signed by Emirates Airline, Senior Vice President of Commercial Operation – Far East, Badr Abbas, and Tourism Authority of Thailand’s Deputy Governor for International Marketing, Europe, Africa, Middle East and Americas, Juthaporn Rerngronasa at a commemorative event at State Room, The Dome – Lebua State Tower, Bangkok. They were joined by Yuthasak Supasorn, Governor of Tourism Authority of Thailand, Chalermsak Suranant, Director of Tourism Authority of Thailand Dubai and Middle East office and other officials from the Tourism Authority of Thailand.