Tag Archives: technology

Miral  announced the launch of Atheer, a state-of-the-art hybrid communication and production centre, designed to elevate storytelling and digital engagement. The cutting-edge centre houses various systems designed to share Miral’s stories, using the latest multimedia systems to deliver high-quality video and audio production, podcasting, and live-streaming capabilities. Meaning ‘radiance’ in Arabic, Atheer reflects Miral’s aspirations to craft elevated and refined content by embracing innovation, creativity, and excellence. Its launch represents a strategic development geared towards digital content creation, amplification, and skill enhancement, harnessing advanced AI technologies and data analytics to ensure captivating and impactful storytelling that resonates with diverse audiences. Inaugurated by Dr. Mohamed Abdalla Al Zaabi, Group CEO of Miral, Atheer reflects Miral’s commitment to innovation in elevating storytelling within Abu Dhabi’s leisure, entertainment, and tourism sector. The centre will further enable partnership opportunities with content creators, industry professionals, and key stakeholders to showcase Abu Dhabi’s destinations and experiences to a global audience while playing a crucial role in training and nurturing future talents in line with Miral’s CSR Strategy. Taghrid Alsaeed, Executive Director of Marketing, Communications & Events at Miral, emphasised the transformative impact of the new facility, saying, “The inauguration of Atheer marks a significant milestone in our innovation journey. It is poised to deliver long-lasting value to our destinations – Yas Island and Saadiyat Island – and the broader leisure, entertainment, and tourism sectors within Abu Dhabi. This modern facility will amplify our storytelling capabilities, leveraging AI systems for data-driven decision making and automation to deepen our engagement with our community and partners. We are excited to introduce a dynamic space where creativity, innovation, and collaboration unite to bring to life the joyful stories behind our world-class attractions and …

Amadeus Gulf  announced a strategic partnership with SATA, one of the leading travel agencies in the Northern Emirates. This collaboration aims to enhance travel solutions and contribute significantly to the growth of the travel industry across the UAE. By combining Amadeus Gulf’s advanced technology and distribution capabilities with SATA’s strong market presence and expertise, the partnership is set to deliver innovative services and seamless experiences to travelers and industry stakeholders alike. Both companies are committed to supporting the evolving needs of the UAE’s dynamic travel market, strengthening industry infrastructure, and fostering greater connectivity within the region. This alliance reflects Amadeus Gulf’s ongoing dedication to building strong local partnerships that drive growth, improve efficiency, and elevate service standards in the travel sector across the Gulf region.