Tag Archives: Taif

The cities of Abha and Taif have been named as the favourite domestic holiday destinations for Saudi nationals, according to global property consultant Knight Frank’s flagship 2023 Saudi Report. In its survey of 498 Saudi-national households, carried out in partnership with YouGov, Knight Frank has found that Saudi nationals not only travel within the Kingdom on a high frequency, but some are being put off by high costs, which will be significant hurdle to overcome if the Kingdom’s tourism strategy is to be successfully achieved. The rapid expansion of hospitality-linked offerings across the country is expected to play a critical role in boosting domestic tourism, which Knight Frank forecasts will form a key part of the future of the Kingdom’s hospitality landscape and is already a thriving industry. Faisal Durrani, Partner – Head of Middle East Research explained: “For domestic tourism to flourish in the Saudi Arabia, care and attention must be paid to the development of attractions in secondary and tertiary cities if they are to compete and thrive alongside all the new giga project hospitality offerings. Furthermore, with 28% of Gen Z Saudi’s highlighting high costs (as a barrier to domestic travel, there remains an opportunity to develop more cost-effective accommodation options. “Think luxury glamping sites, youth hostels, 3* hotels, which will form just 17% of total hotel room supply by 2030, noting of course cultural sensitivities and adaptations that may be required”. With 100 million visitors expected to pass through the Kingdom’s gateways by 2030, the volume of real estate projects linked to the hospitality, tourism and entertainment sectors is unsurprisingly soaring, says Knight Frank. The tourism and hospitality sector is quietly being positioned as one of …

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