Tag Archives: Taiba

Accor builds on strong development momentum in Saudi Arabia through partnership with Arbah Taiba to develop Novotel Madinah North

Accor  has signed an agreement with Madinah-based developer Arbah Taiba for Real Estate Development and Investment, to develop Novotel Madinah North. The new hotel will be located minutes from the iconic Al Masjid an-Nabawi and is scheduled to open in 2028. The collaboration draws on Arbah Taiba’s long-standing role in shaping Madinah’s urban development and Accor’s operating experience across Saudi Arabia. Together, the two groups will introduce a hotel that is accessible, modern, and designed to meet the diverse needs of travelers throughout the year. The signing ceremony in Madinah was attended by Islam Abdel Samad, Vice President, Development, Premium, Midscale & Economy, Middle East & Africa at Accor, and Abdulaziz Al Qfary, Chairman of Arbah Taiba. The agreement reaffirms their shared commitment to advancing Saudi Arabia’s religious, business and leisure tourism sectors in line with Vision 2030. As Madinah continues to experience rapid growth welcoming more than more than 3.7 million visitors in Q2 2025 alone, following 18 million visitors in 2024 the new Novotel address will directly address the rising accommodation demand by expanding quality options for pilgrims, business travelers and domestic guests. Islam Abdel Samad, Vice President, Development, Premium, Midscale & Economy, Middle East & Africa at Accor, said: ”This agreement strengthens Accor’s long-term strategy to deepen our presence across Saudi Arabia, particularly in the holy cities where demand for high-quality accommodation continues to accelerate. Our partnership with Arbah Taiba allows us to deliver a property that aligns with international standards while honoring the unique character and spiritual significance of Madinah.” Abdulaziz Al Qfary, Chairman, Arbah Taiba, said: “Arbah Taiba has long contributed to Madinah’s urban development and this partnership with Accor represents an important step in …

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