Minor Hotels signed an agreement with SUNRISE Resorts & Cruises to form a new joint venture company. A highlight of the pipeline will be the introduction of Minor Hotels’ flagship luxury brand, Anantara Hotels & Resorts in locations across the country. The joint venture sets an ambitious target of opening and managing up to 50 hotels over the next decade. Development will span both key urban centres and leisure destinations, including West Cairo, Azha Ras El Hekma on the North Coast and Azha Ain Al Sokhna. As part of the agreement, Minor Hotels will commence management of seven projects, covering operational hotels, brownfield conversions and greenfield developments. The partnership will also extend Minor Hotels’ hospitality expertise to Nile cruise operations across Aswan and Luxor, building on the success of Minor Hotels’ portfolio of Asia based river cruises including Mekong Kingdom and Loy Pela, reinforcing Egypt’s appeal as one of the world’s most iconic travel destinations. William E. Heinecke, Chairman & Founder of Minor International parent company of Minor Hotels commented, “Signing this joint venture with SUNRISE Resorts & Cruises is an important milestone as we bring Minor Hotels’ brands and hospitality expertise to Egypt, one of the world’s most storied and inspiring destinations. Together, we are charting a long-term vision that combines SUNRISE Resorts & Cruises’ deep local knowledge with our global reach to deliver exceptional luxury and lifestyle experiences across Egypt’s leading destinations.” Mr. Hossam El Shaer, Chairman of SUNRISE Resorts & Cruises and Madaar Developments, noted “Egypt’s tourism sector is experiencing remarkable growth, fueled by increased investment and growing global interest. We are proud to be part of a collaboration that reflects our shared vision to elevate the …
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