Tag Archives: Stewart Smith

Special interview with Stewart Smith, Commercial Director, MEA for Sojern based on Sojern data collected on April 20, 2020. How fast can Dubai receive inbound tourists after the COVID-19?Time will tell. We aren’t yet seeing enough signs of recovery but consumer travel demand is as unique as each consumer. Post quarantine, people will be looking to get out of the house in a variety of ways, so the priority for travel marketers is to ensure they get their messages in front of them while they’re making decisions. Which countries will start travelling first?Sojern’s data shows that domestic travel will bounce back first. When markets stabilise and we have successfully ‘flattened the curve’ globally, international travel will pick up again. Additionally, we anticipate recovery will fluctuate depending on the impact the coronavirus had in each region. At a global level this will surely apply, APAC may open up first, followed by MEA, EU and then the US and Latin America. Some of APAC has been ahead of the world in their vigilance, so we expect that APAC will be the first region to recover. Already, China’s situation is largely under control and they are able to schedule domestic flights to fly travellers throughout the country. Of course just having planes in the air does not qualify as freedom of movement until countries start reducing travel restrictions. Every country is eager to remove their travel restrictions, but that decision will be entirely influenced by our success in combating the virus.  What impact will it have on both inbound and outbound from UAE?Looking at the composition of travellers searching for trips to the UAE in the last 14 days, the biggest increase year-over-year is from …

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