StayWell Holdings announced the launch of a new hotel brand, Park Proxi, a unique hotel offering that has flexibility and hoteliers at its core. Park Proxi will allow hotel owners to co-create and customise the hotel they desire, by deliberately minimising the brand mandatories that usually accompany a hotel design. This approach creates space for true collaboration, and from room styling to flexible zones to the hotel logo, to a choice of 7 signature colours, Park Proxi offers owners the opportunity to develop a hotel that suits not just their personal tastes, but also cultural preferences. Designed to create a truly local hotel experience, the Park Proxi model welcomes collaboration with hoteliers to take advantage of the best that each location has to offer. Based on the understanding that no-one knows an area quite like a local, the Park Proxi hotel brand aims to partner with local businesses to create a true neighbourhood network that becomes available to guests through partnerships and recommendations. Integrating into its neighbourhood will be a core value of the brand, as will amplifying the businesses around each hotel. The first country in the world to sign a Park Proxi hotel is Egypt, with the Park Proxi EL Hayat Sharm hotel officially signed on the 10th June 2022. The 194-room resort style hotel located within Nabq Bay will boast a spa, multiple F&B outlets, nightclub, 3 swimming pools, and an amphitheatre. Known for its sheltered beaches, clear waters, and coral reefs, the Sharm EL Sheikh location includes rooms that overlook the Red Sea. Simon Wan, President of StayWell Holdings is excited to see the new brand come to life around the country and the world. “Our …
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