Accor expands its luxury footprint in Egypt with the signing of Sofitel Cairo New Capital Hotel & Residences, a new flagship property for the group that will strengthen the Sofitel brand in Egypt. The new property will be located in the heart of the New Administrative Capital (NAC) of Cairo, a city designed on its own and featuring hospitality, residential, entertainment, commercial, retail components and government entities, including the presidential palace, parliament, cabinet, supreme court, all ministries of Egypt and various foreign embassies. The property will introduce two towers, and a podium, in which the first tower will feature 200 hotel keys and 280 branded residences, from one to four bedrooms, while the second tower will include offices and commercial spaces. The group is collaborating with Edge Holiding, an Egyptian real-estate developer created by Al Borouj Misr Developments and Al Mashariq KSA as a joint venture in 2018. “Edge Holding Urban Development is the first and largest Egyptian-Saudi business investment that took place in the New Administrative Capital. It has introduced 20 years of experience and because of its congregated experience, it has been able to undertake two booming projects under the umbrella of the Egyptian government” mentioned Mr. Hazem El-Sherif, Chairman of Edge Holding. “Each project has its unique aesthetic tailor-made design providing a smart lifestyle within an unrivalled community, supported by Edge Holding’s dedicated team of community management. Edge Holding made sure to provide the NAC with two projects that meet the exact needs and demands of clients with the OIA compound and OIA towers. OIA Towers, a conventional development with remarkable views and outlooks; unique 30 storey East and West twin towers meticulously designed with international quality …
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