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Sabre sets the pace for travel innovation at ATM 2025

Sabre Corporation will showcase how its technologies are redefining the travel and hospitality landscape—across the region and around the world at the Arabian Travel Market (ATM) 2025. With Sabre and its hospitality division, Sabre Hospitality, participating in five high-impact panel sessions, the company will showcase how its technologies are redefining the travel and hospitality landscape—across the region and around the world. Reaffirming its commitment to transforming the future of travel through intelligent retailing, hyper-personalization, AI-driven innovation, and sustainable practices. As a sponsor of the ATM Future Stage for several years—ATM’s hub for travel technology thought leadership—Sabre continues to lead the industry dialogue, hosting key debates and discussions on the transformation of travel retailing, operational efficiency, and the smarter adoption of emerging technologies across airlines, hotels, and travel sellers. “ATM is a key platform for Sabre to share our vision for a smarter, more connected travel ecosystem,” said Ramzi Al Qassab, Managing Director, Sabre Travel Network Middle East. “From AI and automation to personalized offers and seamless servicing, our focus is on helping travel businesses in the region grow stronger, more agile, and be future-ready.” Among the featured sessions is “Turning Fragmentation into Opportunity for Smarter Retailing,” on Tuesday, April 29 from 15:15–16:00 at the Future Stage. Frank Trampert and Ramzi Al Qassab will be joined by senior leaders from Saudia, Jumeirah, and Almatar to discuss how the industry can overcome technology and content fragmentation. The panel will highlight how collaboration and innovation can turn complexity into opportunity—delivering seamless and connected travel experiences. “Today’s guests are no longer just booking rooms—they’re booking experiences,” said Frank Trampert, Global Managing Director, Community Sales, Sabre Hospitality. “At Sabre Hospitality, we’re empowering hoteliers to rethink …

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