Tag Archives: Shurooq

HE Ahmed Obaid Al Qaseer, CEO of the Sharjah Investment and Development Authority (Shurooq), unveiled the latest triumphs in the tourism, development, hospitality, and investment projects undertaken by the authority in Kalba. Al Qaseer provided a comprehensive overview of the 3 noteworthy projects, each a testament to Shurooq’s dedication to realising the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, the Ruler of Sharjah, in elevating the eastern region into a premier investment and tourism destination. These projects include Kalba Beach, Kingfisher Retreat, and Nomad. In discussions surrounding Kalba beach, the CEO of Shurooq underscored the project’s commitment to preserving the natural ecosystem of Kalba at every stage of development. The project’s construction processes will exclusively involve environmentally friendly materials, with work set to commence in the First quarter of 2024 and handed over in the third quarter of 2025. Spanning an impressive 9.5 km, the beach is situated in the eastern region of the Emirate of Sharjah. HE further highlighted the project’s aspiration to become a premier tourist destination in the eastern region, boasting an array of restaurants, cafes, kiosks, and a diverse range of service and entertainment facilities for beachgoers. Notably, a dedicated play area for children will also be featured. Kalba Beach is steadfast in adhering to the rigorous standards of the Blue Flag global programme, ensuring services meet stringent safety criteria. Moreover, Al Qaseer highlighted that the expansion works of the “Kingfisher Retreat” project will be concluded in the upcoming month, December 2023. The retreat serves as an entrance to environmental reserves and is situated approximately 30 metres from the beach in Kalba City. Twenty luxury tents have been added to the project, …

The newly announced five-star hospitality offering from Shurooq, occupies 784 hectares of the Sharjah Safari project, the largest wildlife safari in the world outside Africa, and offers unparalleled opportunities for observing and photographing the Big Five of Africa – the rhino, buffalo, elephant, lion, and leopard – in a natural, desert setting. When complete, the Al Bridi Nature Reserve will be home to a wide variety of animal species including the native mountain gazelles. It will consist of two parts – a 40-hectare recreation of carefully selected African Rift Valley highlights, and a 650-hectare safari adventure. The reserve will feature the largest collection of African herbivores in the world, including some 45 sub-species of antelope. With 35 Keys contains 21 one bedrooms, 8 two bedrooms and 6 three bedrooms with all other modern amenities such as Gym, Spa and pool and Kids club.

The Sharjah Investment and Development Authority (Shurooq) has announced that construction work on the Kalba Waterfront in Sharjah’s Eastern Region, the largest retail and first inclusive waterfront destination in Kalba is 100% complete in construction, while the units are in the last stages of finalising their interiors. Developed by ‘Eagle Hills Sharjah Development, a joint venture between Shurooq and Eagle Hills, the waterfront destination with integrated services is scheduled to welcome visitors in Q4 2022. A few investment opportunities are still available in the AED 119 million project which has seen high investor demand owing to its status as a premiere tourism and retail destination in the Eastern Region. Shurooq’s latest world-class development extending over 183,000 sqm, introduces new family-friendly concepts in retail and entertainment sector, and provides a distinctive touristic experience. H.E. Ahmed Obaid Al Qaseer, Acting CEO of Shurooq, revealed details of the project during (Al Khat Al Mubasher Program) on Wednesday, 31st August. He highlighted that Kalba Waterfront, is set in one of the most beautiful and tranquil areas in the country, that overlooks a serene lagoon lined by mangroves, the go-to destination for nature lovers. Al Qaseer remarked that the contemporary architectural design project offers a convenient and compelling shopping experience that caters to all guests and residents. He also noted that the project will feature 80 units, a variety of indoor and outdoor dining outlets, as well as an expansive promenade that lines the lagoon. Shurooq’s Acting CEO stated that “the project comprises a 1,600 sqm play area that caters to the interests of visitors of all age groups, and features a trampoline, skating tracks, and free-fall platform. Extreme adventure enthusiasts will have a unique …

Star gazers, camping enthusiasts, leisure and adventure lovers, culture buffs, and families are all set for a memorable summer 2022 surprise as Sharjah Investment and Development Authority (Shurooq) unveils a wide range of unique world-class experiences at incredible value for residents and visitors in the emirate. From exclusive discount packages, buy-one-get-one-free offers, cash prizes, and more, Shurooq has rolled out diverse activities and experiences at its destinations that give more reasons to have fun in the sun this year. Commenting on the 2022 line-up of summer promotions, Mahmoud Rashid Deemas, Director of Operations and Tourism Development at Shurooq, said: “Shurooq’s commitment to providing quality leisure and learning experiences in a safe environment lies at the heart of our carefully curated summer offers, and gives residents and visitors more reasons to explore and enjoy the diverse attractions in the emirate. Sharjah has plenty to offer visitors in the form of attractive deals and offers across our portfolio to fuel interest in new experiences and enhance the emirate’s status as a must-visit destination any time of the year.” Khalid Al Qaseer, Director of Operations, said: “With an exciting array of unique leisure and recreational summer offers at our destinations, Shurooq enables residents and visitors of all ages to enjoy a variety of unparalleled experiences as it builds on the emirate’s status as a leading family-friendly destination in the region. The expansive range of offerings across Shurooq’s destinations this summer combines the best of leisure, entertainment, and education to offer a holistic experience to our growing community and holidaymakers.” Ladies can enjoy pianist performances, Zumba and Live DJ sessions every Tuesday during Ladies Day Season 2022 until September 13. Weekends, from Thursday to …

Ahmed Obaid Al Qaseer, Acting Chief Executive Officer of Sharjah Investment and Development Authority (Shurooq), has revealed details of the authority’s exciting adventure project coming up in the Eastern area of Khorfakkan, overlooking the serene Luluyah Beach. Featuring a host of adventure activities and sports, the upcoming project comprises a zipline, giant swing, a dry-slide track, hiking tracks, mountain bike tracks, and varied amenities for visitors and tourists from the eastern region and across the UAE. The project also includes an observation deck and a restaurant on the mountain top that offers breathtaking views of the landscape and the adventure track routes. The project is set for completion in fourth quarter of 2023, said Ahmed Obaid Al Qaseer, adding that it aligns with the directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to redefine the leisure and travel landscape of Khorfakkan and bolster the emirate’s position as one of the most appealing tourist destinations in the region. Al Qaseer remarked that the project enriches the expansive portfolio of integrated projects developed by (Shurooq) and offers comprehensive solutions to the ever-growing demand for tourism and leisure experiences in the East Coast. He pointed out that the project’s unique location, overlooking the serene Luluyah Beach, brings together entertainment, sports, leisure, and adventure at one destination.  

As part of its efforts in redefining the leisure and travel landscape of Sharjah and the region with an exciting expansion of portfolio offerings, Sharjah Investment and Development Authority (Shurooq), has revealed details of its upcoming integrated large-scale development project in the Eastern enclave of Khorfakkan comprising a 5-star hotel, the first waterpark in the Eastern region, and more than 200 residential units. Scheduled for completion in 2024, the luxury 5-star hospitality project, operating under the Autograph Collection by Marriott International and built on 38,000 sqm opposite the Khorfakkan port, will feature 75 deluxe units, pools, restaurants, and a ballroom for special occasions. The proposed rooms include 62 single rooms, 5 double rooms, and 8 luxury suites offering stunning views of the Arabian Sea and offers unparalleled luxury for visitors to the tranquil eastern enclave. Ahmed Obaid Al Qaseer, Acting Chief Executive Officer of Sharjah Investment and Development Authority (Shurooq), revealed details of the project currently under development, during a phone call to (Al Khat Al Mubasher) radio show on Wednesday (June 22). The expansive project will also see the development of the first waterpark in the Eastern region of the emirate and caters to the ever-growing demand for tourism and leisure experiences in the East Coast. Ahmed Al Qaseer pointed out that the project would also include more than 200 residential units which will be serviced by retail stores, restaurants and a host of other outlets on the ground level, adding that off-plan sales would commence with the announcement of a detailed overview of the project in the third quarter of the current year. The Acting CEO noted that the project will be completed in 2024. Shurooq’s new project …

Sharjah Investment and Development Authority (Shurooq) has captured the imaginations of both market leaders and emerging players in the region’s inbound and outbound travel industry, as it announced two new mega projects in the luxury hospitality sector at the 29th edition of Arabian Travel Market (ATM), taking place at the Dubai World Trade Centre until May 12. Alongside these global announcements, three of Shurooq’s latest projects in luxury hospitality that are making eco-tourism in the region more appealing than ever, also made their ATM debut. Raising Sharjah’s profile as a leading destination in the region for heritage-inspired travel, the first Shurooq project which made a global debut on the ATM 2022 stage is: The Serai Wing, Bait Khalid bin Ibrahim – a pearl merchant’s 19th century family home in the Heart of Sharjah district, which Shurooq is converting into a modern 12-key boutique wing of The Chedi Al Bait. Launched by Shurooq in 2017 and managed by GHM Hotels, The Chedi Al Bait, Sharjah, is a 53-key hotel offering luxurious Emirati hospitality and bespoke experiences. Scheduled for completion in Q4 of 2022, the property will provide unique insights into traditional Emirati life, taking guests on a journey through the home of a family living in Sharjah, as it was, over 100 years ago. Alongside world-class accommodation and hospitality, additional guest attractions include access to the facilities of the Chedi Al Bait Hotel and access to Heart of Sharjah’s souqs and heritage areas. The second project Shurooq unveiled is the Najd Al Meqsar Village. Nestled in the mountainous terrains of the picturesque coastal city of Khorfakkan, the destination is being developed to bring travellers and residents a brand-new opportunity to experience …

The Sharjah Investment and Development Authority (Shurooq) has announced the signing of a franchise agreement with Marriott International for two new hospitality projects set in Sharjah’s scenic East Coast. The agreement, signed by Shurooq’s Sharjah Collection & Hotels Management, marks the debut of Marriott’s Autograph Collection in Sharjah. Two of Shurooq’s new hospitality projects in Kalba and Khorfakkan under Sharjah Collection & Hotels Management will operate under the Autograph Collection brand. The announcement was made today (Wednesday) during an official signing ceremony held at the House of Wisdom, Sharjah. H.E. Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq, and Sandeep Walia, Chief Operating Officer, Middle East for Marriott International signed the agreement in the presence of senior officials from Shurooq and Marriott International. Talking about the new partnership, H.E. Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq, said, “The new franchise agreement ties in with Shurooq’s vision to foster strategic global partnerships with reputed bespoke brands to add value to the world-class personalised service and care offered throughout Shurooq’s destinations. Joining the exclusive fold of Marriott’s Autograph Collection brings us closer to our long-term goal of empowering Sharjah’s diversified economy and cementing its position as a magnet for global brands.” Al Sarkal added: “The proposed hospitality projects in Kalba and Khorfakkan, strategically located in two of the most picturesque and dynamic cities in the Eastern region, will cater to the ever-growing demand for tourism and leisure experiences and seeks to bolster the emirate’s touristic appeal. The new agreement builds on our ever-expanding portfolio of developments in the East Coast and will further enhance investment opportunities across a variety of sectors to drive its future growth and urban development.” …

Shurooq has announced the launch of two new beach development projects, worth a total of AED 197 million, complete with world-class public amenities to develop the emirate’s retail, tourism and hospitality infrastructure and enhance Sharjah’s appeal as an ideal leisure and adventure destination for residents and visitors. The upcoming AED 110 million Al Luluyah Beach project, located on the eastern coast of the emirate in Khorfakkan, and the AED 87 million Al Hira Beach project in Sharjah city, will include facilities suitable for all visitors, children’s playgrounds, restaurants, cafes and retail outlets. The Al Luluyah Beach development plans also includes a women-only beach, public beaches, and swimming pools These plans were announced by HE Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq, during a live interview he appeared on the “Direct Line” program which airs on Sharjah Radio and TV, affiliates of the Sharjah Broadcast Authority yesterday (Sunday, May 30), where he highlighted that the new developments reiterate the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, to further develop the emirate’s infrastruce in a way that supports leisure, social interaction and community development by offering residents and citizens world-class public amenities.

Sharjah Investment and Development Authority (Shurooq) unveils a host of exciting and safe spring break activities for children and families, already underway at across four family-friendly destinations in Sharjah. Keeping the health and safety of the children paramount, and in adherence to all precautionary COVID-19 protocols enforced in the UAE, Shurooq has designed a range of creative activities, both paid and free-to-attend sessions, to keep kids engaged throughout the annual spring break. Until April 10, four of Shurooq’s leisure and entertainment destinations including Al Qasba, Al Majaz Waterfront, Khorfakkan Beach and Al Montazah Parks, will welcome children and families with an exciting range of workshops and fun activities that stimulate the imagination and nurture creativity. Announcing the launch of the spring campaign across four destinations, Ahmed Obaid Al Qaseer, COO of Shurooq, said: “In line with its commitment to delivering quality experiences for all visitors, tourists, and residents in Sharjah and across the UAE, Shurooq is launching a series of spring break activities for children and families in strictly safe and secure environments. We are keenly monitoring the pandemic situation, and to ensure the health and safety of everyone on our premises, all activities will be held in full adherence to the health and safety protocols followed in the UAE.” He added, “To maintain healthy environments to reduce risk of COVID-19, sanitisation measures implemented at each of the venues will be of the highest hygiene standards. A dedicated team will work round-the-clock to ensure that safety measures are implemented across the venues efficiently. In addition, all children’s facilities and play areas will be sanitised on an hourly and daily basis.”