Tag Archives: Shurooq

30 global experts expected at Sharjah FDI Forum 2018 from December 10-11

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More than 500 business leaders and 30 industry experts, chief executives and decision-makers representing the region and the world, are expected to attend the fourth edition of Sharjah FDI Forum, to be held on December 10 and 11 in Sharjah. The event is set to witness discussions on corporate investment strategies, expansion opportunities, and explore the latest in solutions, innovations and best practices within the global economy. Under the patronage of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, the Sharjah FDI Forum 2018 is organised by the Sharjah Investment and Development Authority (Shurooq) and the Sharjah FDI Office (Invest in Sharjah), with the endorsement of the UAE Ministry of Economy and in strategic partnership with CNBC Arabia. The forum will be held under the theme, ‘Shaping the Future of Economies’ at the Al Jawaher Reception and Convention Centre in Sharjah. A press conference was recently organised to unveil the forum’s programme details. It was attended by HE Marwan bin Jassim Al Sarkal, CEO, Shurooq; Mohammed Juma Al Musharrkh, CEO, Invest in Sharjah, several representatives from government authorities, and media personnel. Al Musharrkh unveiled the forum’s comprehensive six-panel agenda, which will highlight the role of sustainable development in shaping the future of global economies. He also announced that for the first time, Sharjah FDI Forum will be hosting a special workshop on December 9, organised and conducted by the World Association of Investment Promotion Agencies (WAIPA), targeting a number of investment promotion agencies from around the world, to discuss latest practices of promoting investment opportunities by studying investor needs and embracing latest technological breakthroughs to identify in-demand sectors.

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Tourism major contribution to Sharjah’s economy: Shurooq

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Several major announcements were made on the progress of investments to Sharjah recently. It was announced that His Excellency Marwan bin Jassim Al Serkal, was entrusted the position of Executive Chairman of Shurooq under the Emiri deree by His Highness Sheikh Dr.Sultan bin Muhammad Al Qasimi, Member of the Supreme Council; Ruler of Sharjah. Al Serkal has been one of the key leaders in Sharjah’s tourism industry growth and has contributed immensely over the period he served as Chief Executive Officer from 2009 to mid- 2018. Under his leadership and vision at Shurooq, Al Serkal has actively diversified the emirate’s tourism sector by developing the eco-tourism in Kalba, beach tourism in Khorfakkan, cultural tourism in the city of Sharjah with attractions like Al Qasba destination, Al Majaz waterfront, Flag island and Al Maraya art center. He stated, “We are attracting and focusing on developing investments for Sharjah, making it a hub for investors to diversify the economy of the emirate of Sharjah. During the past few months Shurooq signed a few MOUs for high end tourism development.” Some of them are Palace in Al Khan beach, boutique hotel in the cultural district and the island development project. As Sharjah is on its way to receiving 10 million tourists by 2021, Shurooq is entrusted with obtaining more investments to develop the emirate of Sharjah. His Excellency Sheikh Fahim bin Sultan Al Qassimi, member of the Executive council of Sharjah and Executive Chairman of the department of government Relations, Chairman of Sharjah Supreme committee for digitalization stated that by 2019, Sharjah will be a data driven nation by digitalizing 90 per cent.

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Shurooq and Emaar partner to operate ‘Vida Al Qasba Sharjah’ in Al Qasba

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The Sharjah Investment and Development Authority (Shurooq) has signed a management agreement with Emaar Hospitality Group to operate a lifestyle boutique hotel – Vida Al Qasba Sharjah in Al Qasba. The hotel featuring 100 rooms and suites is uniquely positioned to meet the increasing demand for spacious and quality hotel rooms in Sharjah. Marwan bin Jassim Al Sarkal, CEO, Shurooq and Olivier Harnisch, CEO, Emaar Hospitality Group, signed the management agreement in the presence of senior officials of both entities. Commenting on the agreement, Al Sarkal said, “Sharjah’s tourism sector has recorded consistent growth with the number of hotel guests set to increase from 2.07 million in 2017 to over 3.16 million in the next two years. To meet the demand, it is important to strengthen the supply of quality hotels that meet the lifestyle aspirations of the visitors. We chose Emaar Hospitality Group’s Vida Hotels and Resorts to operate our boutique hotel in Al Qasba, led by its credentials in creating a refreshingly different experience for the new generation of travellers.” Harnisch said, “Vida Hotels and Resorts has brought a fresh identity to the hospitality sector of the region with our focus on two defining features that meet the aspirations of the new generation of travellers – design-led spaces and connectivity. Sharjah has tremendous potential of growth for its hospitality and tourism sectors. Vida Al Qasba Sharjah addresses a distinctive white space in the market through its positioning as a lively and vibrant hub where inspiring minds meet and connect.”

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SCTDA to showcase Sharjah’s top tourist initiatives at ITB Berlin

HE Khalid Jasim Midfa

The Sharjah Commerce and Tourism Development Authority (SCTDA) is all set to showcase Sharjah’s latest major tourism projects and infrastructure developments during its 21st participation at ITB Berlin 2018, to be held from March 7 to 11. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, who will attend the five-day event, is set to lead the delegation. High-level representatives from 12 government and private organisations will also join the SCTDA team to put the spotlight on their world-class tourism and cultural services and initiatives. The participating government institutions will consist of Knowledge without Borders, Expo Centre Sharjah, The Sharjah Investment and Development Authority (Shurooq), Environment and Protected Areas Authority (EPAA), The Sharjah Museums Authority and Sharjah International Airport. The private companies will comprise Oceanic Khorfakkan Resort & Spa, Ramada Hotel & Suites Sharjah, Radisson Blu Resort, Sharjah, Sharjah Airport Travel Agency,  Al Rais Tours & Holidays, and Sheraton Sharjah Beach Resort & Spa. H.E. Al Midfa said, “ITB Berlin is a strategic opportunity for us at SCTDA to put Sharjah on the international tourism and business maps in line with the government’s economic development agenda. Germany and other major European nations are important markets for Sharjah. As such, we consistently roll out relevant initiatives catering to European visitors to further strengthen our relations as well as form new mutually beneficial agreements.”

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5th Sharjah World Music festival to be held from Jan 12-19

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The fifth edition of Sharjah World Music Festival (SWMF) is back to entertain the UAE from January 12-19, 2018. It is presented by Sharjah Investment and Development Authority (Shurooq) in a strategic partnership with Sharjah Commerce and Tourism Development Authority (SCTDA) and Al Majaz Amphitheatre. Festival organiser, Furat Qaddouri Music Centre, has confirmed that a stellar line-up of artists and musicians from the Arab and Western worlds will be performing in this edition. Dozens of artists, musicians and instrumentalists from 11 countries are set to perform at four different venues in Sharjah, namely, Al Majaz Amphitheatre, The Flag Island Theatre, Al Qasba and Al Majaz Waterfront during the eight-day festival. From Arabic to Andalusian and famous Jazz orchestras, the festival will feature a mix of musical traditions from around the world. “Every year, SWMF gives citizens a golden opportunity to escape the business of everyday life and absorb the sights, sounds and colours of the event across eight days. The event will showcase a spectacular selection of musical stalwarts from the region and beyond,” said artist Furat Qaddouri, Manager, Sharjah World Music Festival.

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Mantis to manage Sharjah Collection

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Sharjah Investment and Development Authority (Shurooq) has revealed that Mantis Collection, the owner of some of the world’s finest boutique hotels and eco escapes, will be managing all hospitality facilities under its ‘Sharjah Collection’ brand. The joint venture was officiated and announced at the World Travel Market (WTM) London held from November 6-8. The partnership reflected the commitment between the two institutions that are equally dedicated to the spirit of conservation and preservation of local culture and heritage. Mantis’ excellence in the field has been continuously recognised by leading international hospitality awards such as the ‘2017 LUX Best Global Luxury Hotel Group and Excellence Award for Eco-Tourism’; the World’s Leading Luxury Boutique Hotels Collection 2016 and ‘Africa’s Leading Boutique Hotel Brand 2017’  by the World Travel Awards; among several others. Mantis was selected by Shurooq because of its expertise and experience in delivering and managing boutique sustainable hospitality facilities worldwide. The authority believes that the quality of hospitality and stay options in Sharjah will take a quantum leap forward with the Sharjah Collection.

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Shurooq to reveal new ecotourism developments

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The Sharjah Investment and Development Authority (Shurooq), an environmental tourism developer in the Middle East, will announce exclusive updates regarding its business management and project expansion during World Travel Market London 2017 to be held from November 6-8. Shurooq will reveal its latest property management appointments, updates on its project phases and partnerships with new tour operators. Figures released by the Sharjah Commerce and Tourism Development Authority in August showed that the emirate’s hospitality sector is currently worth AED 372 million (USD 101 million) per annum, following an increase in revenue of 7.8 per cent in the first six months of 2017 compared to the same period last year. Ahmad Obaid Al Qaseer, COO of Shurooq, said, “It’s an exciting time for Shurooq as we begin new partnerships and complete new phases across our portfolio. The level of tourism investment that Sharjah is attracting continues to grow at a phenomenal rate. World Travel Market London is an ideal opportunity for us to share our news with all those involved in the hospitality industry as well as fellow developers and foreign investors.”

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Discounted tour packages from CSS to UAE

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City Sightseeing Sharjah (CSS) has announced a brand new series of discounted packages for this summer season to enable UAE residents to see a lot more of the emirate they love and learn more about its unique history, culture and attractions. Under these packages, the CSS buses will provide a new opportunity to enjoy 24- and 48-hour tours. The 24-hour option from CSS, which was launched by Sharjah Investment and Development Authority (Shurooq) in collaboration with City Sightseeing Worldwide, is dedicated exclusively to sightseeing in Sharjah, providing a chance to tourists and locals alike to appreciate the reasons behind the city’s titles of ‘Islamic Culture Capital’ and ‘Cultural Capital of the Arab World’. The ticket entitles passengers to enjoy cultural, leisure and night tours and informs about the discounts available on the numerous restaurants, shopping malls and attractions. The 48-hour (Explorer) ticket offers a similar package, but it also includes a free ride on the Eye of Emirates and free entrances to Sharjah Aquarium, Maritime Museum, seven museums, Al Noor Island and Butterfly House.

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‘Sharjah Collection’ debuts at ATM 2017

Sharjah Collection

Sharjah Investment and Development Authority (Shurooq) announced the launch of a new brand of hotels – Sharjah Collection – at the Arabian Travel Market (ATM) 2017. The announcement was part of Shurooq’s participation at the 24th edition of ATM 2017, which concluded on 27 April (Thursday) at the Dubai World Trade Centre (DWTC). The focus of Sharjah Collection with its luxurious lodge and B&B-style properties, coming up in Sharjah’s ecotourism and heritage sights being developed by Shurooq, will be to offer its guests unique and distinguished living experiences accented with an authentic taste of Arabian hospitality and rich in Emirati culture. In its first phase of development, Sharjah Collection unveiled its first three properties. Nestled within the Kalba eco-tourism project will be Kingfisher Lodge – a collection of tented lodge-style accommodations surrounded by mangroves and diverse ecological zones, allowing guests to live in an environment-friendly way. Their next development, Al Badayer Lodge, will be developed against the backdrop of a prominent natural feature of the Arabian Peninsula – its sweeping deserts of Al Badayer Oasis in Sharjah. The property will be developed to cater to the tastes of adventure lovers, where guests will enjoy urban amenities amid authentic Bedouin surroundings. The final property in the first phase, Bait Khalid Bin Ibrahim, will comprise two four-star B&B villas in Heart of Sharjah, the region’s largest historical preservation and restoration project. Converted from old Emirati homes that belonged old heritage settlements, the B&B aims to provide visitors from around the world unique insights into traditional UAE living. “The launch of Sharjah Collection is in line with Shurooq’s strategic approach to elevate the standards of Sharjah’s hospitality sector. We are working towards building …

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Shurooq announces Mleiha Desert Resort at ATM 2017

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Sharjah Investment and Development Authority (Shurooq) has announced its Mleiha Desert Resort, first five-star desert resort at the heart of Mleiha, for which it has signed a Memorandum of Understanding with Al Wanis, a Qatari tourism company established in Sharjah, to develop the AED 60 million project. As part of its unceasing efforts to mark Sharjah as one of the region’s premier tourism destinations and attract maximum overseas investment, Shurooq will be the local partner with “Al Wanis”. Mleiha Desert Resort will offer a range full of hotel services, restaurants, cafés, a health club, swimming pool and many other hospitality facilities associated with a world-class resort. The new luxury hospitality project encompasses a total area space of 300,000 sqm, of which the “Mleiha Desert Resort” and all its unique facilities, features and unique hospitality services and experiences will encompass a total area space of 60,000 sqm. The resort will include 45 exclusively designed vacation villas, modelled on classical desert marquees, each with the luxury of its own decking and private swimming pool. The “Royal Suite”, which is one of the four living options at the resort, encompasses a space of 167 sqm, and includes two uniquely designed rooms and a private swimming pool. Additional options include the “King Suite”, expected to encompass a total space of 155 sqm, “Junior Suite”, encompassing a total space of 90 sqm and the “Standard Suite” which offers a unique living on a total space of 85 sqm.

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