Tag Archives: Sharjah Commerce and Tourism Authority

Under the patronage of Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince, Deputy Ruler of Sharjah, and Chairman of Sharjah Executive Council, the Sharjah Commerce and Tourism Development Authority (SCTDA) has announced the 11th edition of the Sharjah International Travel & Tourism Forum (SITTF) scheduled to take place on 25th November at the Expo Centre Sharjah. Held under the theme “The Future of Tourism: Digitisation, Health, and Safety”, the forum will gather experts from the travel and tourism industry, sharing insights on how digital technologies are fundamentally reshaping the tourism industry, through a series of panel discussions and engaging workshops to further delve into the challenges and opportunities that exist within the travel and tourism sector. The anticipated forum is set to feature notable keynote speakers, welcoming the likes of Abdalla bin Touq Al Marri, the UAE’s Minister of Economy, Khalid Jasim Al Midfa, SCTDA Chairman, Ahmed Al Qaseer, CEO of Sharjah Investment and Development Authority (Shurooq), HE Basmah Al Mayman, Regional Director for the Middle East, United Nations Tourism, and other industry representatives. The forum will address the transformation of consumer behaviour driven by digital platforms and the importance of data-driven decision-making for understanding market trends and elevating travel health and safety protocols and governance. Additionally, the event will cover trends and innovations in the use of artificial intelligence machine learning to personalise travel experiences while ensuring compliance with health measures. It will emphasise collaboration among various stakeholders to integrate new travel protocols goals and share success stories from the sector, including how travel and tourism entities can be better prepared to mitigate health and safety challenges in a sustainable way. Khalid Jasim Al Midfa, Chairman of …

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