Tag Archives: SEVEN

Saudi Entertainment Ventures (SEVEN) announced a new partnership with Formula E to build the world’s first Formula E branded indoor karting attraction across multiple SEVEN entertainment destinations across the Kingdom. Formula E was created to disrupt elite motorsport with a bold vision of using electric racing to accelerate sustainable human progress. What followed was the development of never-seen-before electric racing technology and pioneering race formats to create a sport unrestrained by tradition or expectation. Abdulla Nasser AlDawood, Chairman of SEVEN, commented: “Our strategic partnership with Formula E to bring never seen before Formula E branded racing tracks within our Entertainment destinations, strategically complements our mission of creating a Multiverse of entertainment offerings that cater to the different needs of our future guests that build and nurture their skills and evokes growth. We aspire to have the 1st Saudi car racing champion coming from our Formula E attraction. Alberto Longo, Co-Founder & Chief Championship Officer, said: “We are thrilled to be working alongside SEVEN, the entertainment champion in KSA. Our objectives and goals align in bringing the excitement of Formula E to the kingdom and taking fans closer to real racing action through the Formula E Karting experience across the SEVEN destinations. I am confident this incredible initiative will accelerate the potential of Saudi Arabia’s promising young drivers and create a future world champion.” The license agreement was signed by Eng. Essam Othman Al Jubair, Chief Operating Officer at SEVEN and Alberto Longo, Co-Founder & Chief Championship Officer, Formula E. The Formula E Karting attractions are set to be built at four of SEVEN entertainment destinations located in Riyadh, Jeddah, Dammam and Abha. Each attraction will offer a diverse selection of …

Saudi Entertainment Ventures (SEVEN) announced a new partnership with Formula E to build the world’s first Formula E branded indoor karting attraction across multiple SEVEN entertainment destinations across the Kingdom. The announcement was made from the site of the Diriyah E-Prix where the ABB FIA Formula E World Championship double-header of races will take place on the spectacular illuminated race track this Friday and Saturday. Formula E was created to disrupt elite motorsport with a bold vision of using electric racing to accelerate sustainable human progress. What followed was the development of never-seen-before electric racing technology and pioneering race formats to create a sport unrestrained by tradition or expectation. Abdulla Nasser AlDawood, Chairman of SEVEN, commented: “Our strategic partnership with Formula E to bring never seen before Formula E branded racing tracks within our Entertainment destinations, strategically complements our mission of creating a Multiverse of entertainment offerings that cater to the different needs of our future guests that build and nurture their skills and evokes growth. We aspire to have the 1st Saudi car racing champion coming from our Formula E attraction. Alberto Longo, Co-Founder & Chief Championship Officer, said: “We are thrilled to be working alongside SEVEN, the entertainment champion in KSA. Our objectives and goals align in bringing the excitement of Formula E to the kingdom and taking fans closer to real racing action through the Formula E Karting experience across the SEVEN destinations. I am confident this incredible initiative will accelerate the potential of Saudi Arabia’s promising young drivers and create a future world champion.” The license agreement was signed by Eng. Essam Othman Al Jubair, Chief Operating Officer at SEVEN and Alberto Longo, Co-Founder & Chief …

Saudi Entertainment Ventures (SEVEN) is to build SAR 1.1 billion new entertainment destination in Yanbu. SEVEN’s entertainment destination in Yanbu is located along the seafront promenade on Al Nawras Island and has been designed to  play a pivotal role in the city’s local entertainment sector. The entertainment destination will offer guests a wide variety of experiences designed to engage all age groups from within the local community of Yanbu and the surrounding areas. Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has awarded the contract to the joint venture (JV) between AL BAWANI CO. LTD and UCC Saudi to build the new entertainment destination in Yanbu and construction is already underway. SEVEN Yanbu is designed by Gensler, a global architecture, design, and planning firm. The architectural form of SEVEN’s entertainment destination is inspired by the city’s heritage as a historic port located on the Kingdom’s western Red Sea coast. The design is a celebration of water, with elements of the beach and the sea threaded throughout. Abdullah AlDawood, Chairman, SEVEN, said: “Our entertainment destination in Yanbu will provide residents and visitors with a wealth of new and exciting experiences while supporting the city’s rapidly developing entertainment sector. SEVEN’s entertainment destination is inspired by Yanbu’s beautiful natural seascape, embodying the city’s the rich history as one of the oldest ports in the Kingdom. SEVEN Yanbu will offer something for everyone.” Fakher Al Shawaf, Chairman and Group CEO, AL BAWANI CO. LTD., said: “We are excited to partner with SEVEN to deliver this project. The design has taken into consideration Yanbu’s coastal location and its history as one of the oldest ports in Saudi. SEVEN’s investment will …

Saudi Entertainment Ventures (SEVEN), the PIF-owned entertainment and recreation company, has announced its construction work on its new attraction-filled destination in Almadinah at an investment of SAR 1.3 billion. The project aligns with the Saudi region’s aims to build vibrant communities and improve everyone’s quality of life. Construction at Almadinah has started with BUJV, a joint venture by Al Bawani Co. Ltd. and UrbaCon Trading & Contracting, appointed to carry out the construction works.   Abdullah AlDawood, Chairman, SEVEN, said: “Our entertainment destination in Almadinah will transform the entertainment landscape of the region and bring new, unique, and exciting experiences to the people of Almadinah supporting SEVEN’s aims to enrich the quality of life for millions of Saudis.” Fakher AlShawaf, Group CEO, Albawani Holding, said: “We are delighted to have the opportunity to collaborate once again with SEVEN on this groundbreaking project, which aims to establish an exceptional entertainment destination in the holy city of Almadinah.” Ramez Al Khayat, Group Managing Director, UCC Holding, said: “This is an exciting project to add to our portfolio. As a leading international construction and contracting company with a wealth of expertise, we will deliver SEVEN’s entertainment destination with our signature superior quality.” Visitors can expect immersive experiences from exceptional rides set within a 4,000-square-meter family entertainment center. There will also be an e-karting track, with 330+ meters of track covering two levels; a Discovery Adventures center offering treks, treehouse trails, and other jungle-themed challenges and educational missions; and a Play-Doh entertainment center will spark children’s imaginations with three different sensorial zones.   SEVEN supports PIF’s mandate to create a sustainable entertainment, leisure and sports sector, alongside Saudi Arabia’s aim to welcome 100 million visitors …

Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a second licensed agreement with Hasbro, Inc. a global branded entertainment leader. Under the agreement, SEVEN will bring the Transformers brand to its entertainment destinations in the Kingdom of Saudi Arabia. The agreement follows an earlier announcement of a licensed agreement between to the two parties for the world’s first PLAY-DOH attractions. SEVEN have partnered with AOA, an industry leader in immersive experience design and production, to develop the Transformers attractions which will provide thrilling and highly immersive experiences for people of all ages. Spanning over 10,000 square metres, the first Transformers attraction will open at SEVEN’s entertainment destination in the Al Hamra district of Riyadh, with two additional attractions set to open at other SEVEN’s entertainment destinations. The Transformers ride-based attractions will feature thrilling state-of-the-art rides and captivating environments that will have guests fully immersed in the action-packed world of the iconic brand. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise, and themed food and beverage venues, leaving guests feeling as though they have stepped into the Transformers universe. Abdullah Al Dawood, Chairman, SEVEN, said: “We are delighted to once again be partnering with Hasbro to bring this iconic brand to the Kingdom. We continue to cement our position as the national champion of the Kingdom’s entertainment sector, strengthening the entertainment ecosystem with our strategic partnerships to bring a wide range of attractions for the people of Saudi Arabia to enjoy.” Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “By partnering with SEVEN in the Kingdom, we can bring even more truly unique experiences …

The PIF-owned Saudi Entertainment Ventures (SEVEN) has announced the launch of construction of an entertainment destination located in Saudi Arabia, with a value of SAR1+ billion. The complex will transform the entertainment landscape of the Tabuk region, with about 78% of its space designated for entertainment, 14% for cafes and restaurants, and 8% for stores. Amenities will include an advanced 12-hole indoor golf course offering bespoke experiences, a modern 10-track bowling alley, and a 10-screen cinema hall, according to a company statement. Abdullah bin Nasser Al-Dawood, Chairman of the Board of Directors of SEVEN, said: “The destination will add a qualitative leap in the entertainment scene of the region by providing a wide choice of entertainment attractions and distinctive experiences.” The project is being designed as an integrated village, with an innovative water tower inspired by the agricultural heritage of the Tabuk region at its center. This will connect to open community spaces, including gardens, parks and sports fields. The development reflects PIF’s strategy to develop and localize a variety of sectors, including entertainment, leisure and sports, to create a more vibrant society and improve the lives of everyone in Saudi Arabia. It also aligns with Vision 2030’s goal of positioning Saudi Arabia among the world’s top tourist destinations.​

The Saudi Entertainment Ventures Company (SEVEN) has announced the expansion of new entertainment complexes to prime locations across the Kingdom. These will delight residents and tourists alike and contribute to positioning Saudi Arabia as a hub for entertainment and leisure. The entertainment complexes will meet the fast-growing tourism sector and contribute to realising the goals outlined in Saudi Vision 2030. They are being developed in key strategic geographic locations, providing large resident populations with innovative leisure choices that will appeal to all the family. Each complex will feature several entertainment and leisure choices including cinemas, play areas, rides, F&B, attractions and more. Abdullah Al Dawood, Chairman of SEVEN, said, “We have a clearly structured development plan to build 20 entertainment destinations, 50 cinemas and two large theme parks in prime locations across the Kingdom. We are committed to realising the goals of Saudi Vision 2030 to accelerate the creation of world-class entertainment assets in the Kingdom that support economic diversification, create new jobs, and contribute to socio-economic progress. Our complexes will position the Kingdom as an entertainment, culture and tourism hub of the region.” “At SEVEN, we believe in promoting and creating opportunities for the private sector to thrive in the fast-evolving entertainment landscape of the Kingdom. We are inviting the most ambitious and creative business partners and vendors to join us in our remarkable step forward to shape the entertainment landscape of the Kingdom,” said Al Dawood.