Tag Archives: Service Excellence

Dubai Chambers has announced the launch of the Service Excellence Programme, a new initiative aimed at promoting an exceptional customer service culture, encouraging best practices within the private sector, and elevating customer service performance across the emirate. The programme is designed to evaluate the quality of customer experience delivered by private sector companies through mystery shopper reports. The initiative marks another significant milestone that advances the chambers’ role in supporting Dubai’s drive to achieve excellence in customer service and ensure the implementation of global best practices within the emirate’s business community. The Service Excellence Programme recognises the outstanding contributions of companies that embody Dubai’s vision for the future by delivering value-added services for their customers. The evaluation process includes a brand performance service category and a branch performance service category. Companies registered in the programme will receive surprise visits from mystery shoppers, with the results shared as part of a comprehensive report on a quarterly basis. His Excellency Abdul Aziz Abdulla Al Ghurair, Chairman of Dubai Chambers, commented: “The Service Excellence Programme represents a quantum leap in our efforts to foster excellence in customer service within the private sector and develop standards that align with Dubai’s vision for the future of business. The mystery shopper visits aim to drive a culture of continuous improvement and empower companies to excel in serving their customers, ultimately enhancing their brand reputations and ability to retain customers. In today’s business landscape, world-class customer service is a key pillar of success and a prerequisite for companies looking to boost their competitiveness in the market.” His Excellency added: “Our programme is a unique initiative that combines personal mystery shopper visits to the branches and headquarters of …

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