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Mirai shared that selling extras is a strategic way to enhance guest satisfaction and significantly boost hotel revenue. For instance, extras like show tickets or spa access, per room for something like late check-out, or per booking for parking or car rentals etc. The quantity could be per night for extras like an additional bed, or a one-time charge for things like a parking fee. By starting small, focusing on high-margin items, and ensuring proper integration and management, hotels can effectively implement and benefit from an extras strategy. With thoughtful execution, selling extras can transform hotel’s summer revenue potential.  Hotels have a prime opportunity to boost their revenue by offering add-ons to their guests. Enhancing the guest experience with thoughtfully curated extras not only increases satisfaction but can also significantly impact the hotel’s bottom line. Hotels face several challenges when selling extras through their direct booking channels, but overcoming these can greatly enhance both revenue and guest satisfaction. Strategically, hotels must balance the desire to boost income with the complexities that come with managing additional services. Starting small and scaling gradually helps avoid overwhelming staff and guests. On the marketing front, it’s crucial to effectively promote these add-ons using enticing visuals, clear descriptions, and pricing that resonates with the hotel’s brand and customer expectations, ensuring the options enhance the guest experience without causing decision fatigue. Operationally, the focus should be on streamlining processes to ensure that offering extras doesn’t become a logistical burden. This involves integrating these offerings into existing systems, coordinating with suppliers, and aligning extras with the hotel’s policies and procedures. By addressing these challenges, hotels can create a more appealing and profitable direct booking. Pablo Delgado, CEO …

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