Tag Archives: Seera Almosafer

Seera Group is transforming its portfolio to create the largest travel business in the Middle East with the integration of its diverse verticals under the umbrella of Almosafer. Almosafer will serve as the single umbrella travel brand under Seera Group managing not only consumer travel but also dedicated corporate & government services. Further, Seera’s travel services in the UAE will now also come under Almosafer for further expansion across the region. Earlier, these two services were under elaa and tajawal, respectively. The strategic business integration is part of Seera Group’s transformation journey to enhance its business footprint, enhance customer service through advanced digital technology, and to strengthen operational efficiencies and enhance financial performance by optimising resources and leveraging the strong synergies of the different business units. As one cohesive brand with leading digital and consumer technologies, Almosafer will continue its investment in omnichannel products and services in an effort to enhance the overall customer experience in travel management for corporate & government entities in the Kingdom, as well as creating seamless travel experiences for customers across the Middle East. Majed Alnefaie, CEO, Seera Group, said: “Seera is synonymous with the Kingdom’s transformational journey, playing an instrumental role in driving Vision 2030 and aiming to fast-track the revival of tourism in Saudi Arabia. Our shareholders are of utmost importance to us and with this move, we are leveraging our biggest success story with opportunities to grow further – driving business objectives and sales. Adaptable, innovative, digitally driven, Seera will continue to transform, evolve and grow to meet market, customer and partner needs. The integration will address market fragmentation and help us continue to build dialogue in the wider GCC as well …

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