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SCTDA to showcase its rich heritage at World Travel Market 2025 in London

Sharjah Commerce and Tourism Development Authority is preparing for its 22nd consecutive participation in the World Travel Market (WTM London 2025), taking place from 4 to 6 November 2025, in London. SCTDA will participate with a delegation of 19 government and private entities under the umbrella of the Sharjah Pavilion, showcasing the emirate’s rich cultural heritage and a range of distinctive tourism projects and destinations. Among the highlights is the Faya Palaeolandscape, which was recently added to UNESCO’s World Heritage List for its unique record of human existence in desert environments, dating back over 200,000 years. The pavilion will also feature Sharjah’s sustainable environmental destinations, such as the Wasit Nature Reserve, home to rare bird species; the Kalba Mangrove Centre, where visitors can explore nature through wooden walkways surrounded by mangrove trees; and Sir Bu Nair Island, renowned for its unique marine biodiversity. These destinations, along with others, reflect the diversity of Sharjah’s tourism offerings and its commitment to preserving nature and heritage. As one of the world’s leading travel and tourism exhibitions, the event will bring together over 4,000 exhibitors from more than 180 countries and is expected to attract over 46,000 visitors from across the globe. Through its participation this year, SCTDA aims to strengthen strategic partnerships within the global travel and tourism sector and build new bridges of collaboration with major European markets. This aligns with Sharjah’s broader strategy to keep pace with evolving global tourism trends and deliver culturally rich, sustainable experiences that meet the aspirations of travelers from around the world. The Sharjah delegation to this year’s exhibition includes several government and private entities, including: Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Sharjah Airport Authority, Environment and …

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