Red Sea Global (RSG) announced a partnership with the Saudi Climbing and Hiking Federation (SCHF) to boost adventure tourism across the Red Sea region. The collaboration will be activated through Akun, RSG’s adventure sports brand, which is responsible for all hiking, climbing and adventure experiences across RSG’s destinations. The partnership will create opportunities to elevate the guest experience at The Red Sea, as well as provide training and certification pathways for climbing and hiking guides. “Modern luxury tourism is as much about adventure as it is about comfort. Our partnership with the Saudi Climbing and Hiking Federation is ensuring that Akun can offer invigorating experiences that complement the elegance of our resorts in a safe and professional manner. Together, we are propelling the adventure tourism industry across the Red Sea region,” said Nicholas King, Group Chief Development Officer at Red Sea Global. SCHF is the national governing body for all aspects of rock climbing and mountaineering in Saudi Arabia. Through this partnership, SCHF trainees will have the chance to apply their skills in real-world settings through work placements and internships with Akun. In return, SCHF is providing qualified trainers for temporary training support as well as permanent recruitment. Yasmin Gahtani, Managing Director at SCHF, said: “Saudi Arabia has some of the world’s most stunning landscapes, especially along the Red Sea coast. We want to help Saudis and the world discover this dramatic terrain by opening it to exhilarating, yet safe, climbing and hiking experiences. Through this partnership, we can make Saudi and the Red Sea a must-visit destination for the most avid climbers, hikers and thrill-seekers.” The collaboration will see RSG’s destinations activated through a range of local, regional, and international …
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