Tag Archives: Saudia formula E

The world’s first all-electric motorsport series, the ABB FIA Formula E World Championship, is set to return to the Kingdom of Saudi Arabia later this month for the start of its eighth season and, as the Official Airline Partner of the all-electric street racing series, Saudia is launching a new campaign to connect fans around with world with the sport they love. The Take Your Seat campaign features exciting new Formula E content, the chance to win the ultimate international race hospitality experience, and the opportunity to redeem new loyalty benefits and better rates for travel to Championship races in iconic world cities with Saudia and its SkyTeam Airline Alliance. The new campaign is intended to bring Saudia’s partnership with Formula E to life by providing a platform for fans to enjoy shared experiences both at races and at home. A new digital hub for the partnership has been launched at https://takeyourseat.saudia.com where fans can purchase tickets to the race and download a stunning augmented reality application exploring this season’s Formula E racing cars in 3D, enter a competition to win a VIP trip to an E-Prix of their choice, and have the chance to sign up to the Saudia loyalty program ALFURSAN to receive up to 5000 reward miles. Saudia Group Chief Marketing Officer, Khaled Tash is excited for the launch of a new chapter of Saudia’s ten-year partnership with Formula E: “Season 8 marks a new milestone for our landmark partnership with Formula E, and with the world starting to open up, this new campaign allows Saudia to provide the best support for race fans – namely to connect them physically and virtually with this thrilling race series. …

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