Almosafer announced a partnership with Miral Destinations to promote their leading leisure and entertainment destination Yas Island, among travellers from KSA & Kuwait. The partnership aims to enhance tourist footfall in the UAE capital through Almosafer’s consumer travel platforms. As part of the agreement, Almosafer will leverage its expertise and reach within the Kingdom of Saudi Arabia and across the region to promote Yas Island’s immersive experiences. This includes its award-winning theme parks – Ferrari World, Yas Waterworld, Warner Bros. World, and SeaWorld Yas Island – along with world-class hotels and other attractions. These will be marketed to travellers from Saudi Arabia and beyond, in addition to Yas Island’s calendar of world-class events, sporting spectacles, family entertainment, and other leisure activities. Muzzammil Ahussain, Chief Executive Officer of Almosafer (part of Seera Group), said: “Our collaboration with Miral Destinations is reflective of our growing clout to drive tourism within the dynamic regional travel ecosystem. Saudi Arabia’s robust presence in the global tourism sector has made it a magnet for both inbound and outbound tourism today. We look forward to further enhancing Abu Dhabi’s reputation as a global tourism hub by driving more tourists to Yas Island and helping create memorable moments for all who choose to embark on a summer adventure with us and we are confident our digital travel platforms and omnichannel offerings will provide a seamless booking experience.” Liam Findlay, CEO, Miral Destinations said: “We’re pleased to collaborate with Almosafer to welcome more Saudi travellers to Yas Island. Collaborations are key to our success across the global tourism stage, and we look forward to providing all our guests with a truly unforgettable experience. This partnership allows us to further …
Read More »Moscow strengthens tourism ties with Saudi Arabia as visitor numbers surge by 5.7 Times
In 2024, it was shared that 52,400 Saudi nationals visited Moscow, a substantial increase from 9,300 in 2023, a rise of 5.7 times. The introduction of an e-visa regime and increased promotional activities have played a role in raising awareness and facilitating travel. The Moscow City Tourism Committee is continuing its Middle East tour with the latest stop in Saudi Arabia designed to reinforce its commitment to long-term partnerships in the region and deepen engagement with Saudi travelers. Saudi travelers are showing growing interest in international destinations, making the Kingdom an increasingly important outbound tourism market. Recognizing that, and keen to build on long-standing ties with the Kingdom, the Moscow City Tourism Committee delegation came to Riyadh and Jeddah to promote cultural exchange and position Moscow as a leading destination for Saudis. Tourism between Saudi Arabia and Moscow has seen remarkable growth. Meetings held in the capital brought together Saudi Arabian tourism stakeholders and Moscow tourism officials to explore collaboration opportunities. These efforts align with Saudi Arabia’s Vision 2030, with efforts to build international cultural partnerships and knowledge exchange. Evgeny Kozlov, Chairman of the Moscow City Tourism Committee, commented: “Saudi Arabia’s growing interest in Moscow reflects the city’s rising profile as a destination that blends rich history, vibrant culture, and modern attractions. In the first quarter of 2025, Moscow welcomed 9.9 thousand visitors from Saudi Arabia – it’s a 1.5-fold increase compared to the same period last year. Since e-visa launch in August 2023, more than 80,000 visas have been issued to date, establishing Saudi Arabia as the second-largest e-visa recepient. We are committed to strengthening tourism ties, expanding cultural exchange, and improving accessibility through initiatives such as the e-visa. …
Read More »Saudi-Singapore tourism welcomes a new partnership between Almosafer, Singapore Tourism Board and Changi Airport Group for enhanced travel experience
Building on Singapore’s visa-free travel programme, the tripartite highlights the city’s unique proposition as a green metropolis where luxury retail, world-class attractions and trendy lifestyle entertainment offerings create extraordinary experiences for Saudi visitors Almosafer strengthened its strategic partnership with Singapore Tourism Board and Changi Airport Group through a Memorandum of Understanding (MoU) signed in Dubai. The agreement builds on the successful joint marketing campaign in Saudi Arabia launched last year. The enhanced collaboration will feature an integrated marketing campaign showcasing Singapore’s distinctive appeal through a prominent Saudi influencer. Leveraging Almosafer’s extensive regional network and omnichannel presence, the campaign will highlight Singapore’s unique experiences tailored for Saudi visitors. Singapore’s world-renowned landmarks, from the architectural marvel of Marina Bay Sands to the spectacular wildlife sanctuaries in the Mandai Wildlife Parks and the futuristic Gardens by the Bay, promise Saudi visitors an extraordinary urban escape where city sophistication meets natural wonder. The destination’s extensive network of halal-friendly amenities ensures a welcoming experience for Saudi guests. The city-state’s year-round calendar of signature events adds another dimension to its appeal. Visitors can experience the high-octane thrills of the Singapore Grand Prix, complete with world-class entertainment and concerts, immerse themselves in cultural celebrations like the vibrant Deepavali festivities in Little India, or enjoy the enchanting Christmas lights along the prestigious Orchard Road shopping belt. As the first stop of a memorable journey to Singapore, Changi Airport offers travellers a warm and inspiring welcome, setting the tone for an unforgettable experience. Renowned for its seamless blend of innovation and hospitality, Changi delights passengers with world-class attractions, including the iconic Jewel Changi Airport where visitors can step right up to the breathtaking HSBC Jewel Rain Vortex, immerse in …
Read More »Volume of bookings in Saudi Arabia for consumer travel in June 2022 has exceeded pre-pandemic levels of June 2019 by 28%
Almosafer has experienced its best month ever for consumer travel bookings in Saudi Arabia in June 2022, with volumes exceeding pre-pandemic levels in June 2019 by 28%. The growth in bookings reveals a strong appetite for consumer travel as pent-up demand is unleashed with the removal of pandemic restrictions across the world. Data collated from across Almosafer’s omnichannel booking platforms has revealed the booking behaviours of Saudi travellers for this summer period. Saudi travellers continue to enjoy luxury experiences, opting to book stays at luxury accommodations with five-star hotels accounting for almost 50% of hotel bookings this summer. As people return to travel, they are spending more money for meaningful experiences as average order values for bookings has increased by 66% for hotels and 19% for flights, compared to the summer travel season in 2019. Travellers are also displaying resilient confidence in the travel industry as they continue to book their holidays in advance, with an average booking window of 36 days in summer 2022. With travel restrictions being eased, or removed entirely, across the world, there are now much less sudden changes to international travel rules which could jeopardise travel plans leading to growing consumer confidence. Spending on domestic travel in Saudi Arabia has also increased by 7% as Saudis continue to explore the many attractions in the Kingdom. Abha, the culturally rich capital of the Aseer region, is becoming an increasingly popular destination this summer with bookings up by 125% compared to summer 2019. For international travel, Dubai, London, Cairo, Paris and Sharm El Sheikh ranked as the most popular destinations for Saudi travellers. Bookings for London this summer have increased by 133% compared to summer 2019, driven …
Read More »Saudi Arabia visitors lead international arrivals to Qatar in May
‘Eid in Qatar’ festivities in May drove a strong influx of visitors last month, with international arrivals at 166,000, the highest monthly figure so far this year. Of all visitors, those from Saudi Arabia constituted 40%, while the GCC overall made up more than half (54%). Supported by the easing of public health measures, the latest tourism performance data represents more than a quarter of all visitors welcomed over the first five months of this year. And capitalising on Qatar’s close proximity and ease of access, the proportion of total arrivals by land exceeded that of air for the very first time, with visitors opting to drive through the open and operative Abu Samra border. The latest data on visitor arrivals point to a steady recovery of Qatar’s tourism sector, with the year-to-date total (580 k) fast approaching the overall arrivals figure of 2021 (611 k). Furthermore, arrivals in May this year are 25% higher than that of May 2019, demonstrating a return to pre-pandemic levels of tourism as public health measures for travel ease. Commenting on the latest tourism figures, Chief Operating Officer of Qatar Tourism, Berthold Trenkel said, “Qatar has long been a popular destination for GCC nationals and residents, and we are delighted to witness the strong return of visitors from the region. Furthermore, while air travel remains a strong pillar of our tourism strategy, attracting visitors from all corners of the globe, we are pleased to see an influx of visitors leveraging Qatar’s multiple points of access and visiting Qatar via its land and sea borders.” He added, “2022 has been a pivotal year for the tourism sector and we’re excited to build on this growth …
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